It’s spooky season, and we’re exposing the scary habits haunting small business owners’ bank accounts — from comparison traps to confusing social media with real strategy.

If you’ve ever thought, “If Susanna has a website, I need one too,” this episode is your reminder to stop comparing and start building your business with intention.

Perfect for Latina entrepreneurs and small biz owners ready to ditch fear and create a 30-day plan that supports peace and profit.

How comparison keeps you stuck and drains your profits

The difference between a business plan and a social media plan

Why paying yourself — even $50 — is crucial from day one

Creative ways to generate demand during slow seasons

How to plan your business finances for the next 30, 60, and 90 days

What to focus on first if you’re ready to grow your business sustainably

Ready to grow your business and your wealth with confidence?

Join our free email list for exclusive tools, workshops, and financial wellness tips for Latinas and first-gen entrepreneurs.

👉Sign up at sayholawealth.com/hola

Let’s build wealth sin miedo — together. 💫

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If you've ever felt financially behind, this episode is your reminder: you're doing better than you think. Luzy shares the 3 truths about finances she wishes she knew in her 20s and how to start building wealth as a first-gen Latina.

Episode Highlights:

00:00 – Intro: Why this episode matters Luzy shares why conversations about money matter, especially for Latinas navigating adulthood and finances.

02:04 – “I’m not good with money” mindset. Where this belief comes from and how to find evidence that you are actually good with money.

05:50 – Financial confidence starts with awareness. Showing up to your job, paying your bills, and thinking about money are all signs of financial capability.

08:32 – Truth #1: Education is not the key to wealth Why traditional education opens doors, but financial education is what keeps you in the room.

12:20 – Truth #2: Loyalty doesn’t build wealth A career warning: staying loyal to a company won’t protect your finances. Learn what you should be loyal to.

16:30 – Truth #3: No one is coming to save us The myth of financial rescue—and why your future success depends on you, not outside systems.

20:08 – The power of who you surround yourself with. We are the average of the five people around us. Are your friends holding you back or pushing you forward?

24:00 – Weekly challenge & closing thoughts Luzy shares one action step to help you reflect and take control of your financial journey.

Ready to increase your net worth by $20K or more? Private coaching is now open for first-gen wealth builders who are ready to get focused, supported, and financially healthy.

www.sayholawealth.com/hola

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In this enlightening conversation, Alana shares her transformative journey from feeling lost and anxious about money to embracing a wealthy mindset and making audacious financial moves. With the guidance of Luzy she learns the importance of self-care, spending, investing, and breaking free from limiting beliefs about money. Alana's story highlights the power of financial education and the impact of having open conversations about money, especially within marginalized communities.

Episode highlights:

00:00 Introduction to Alana's Journey
01:48 From Existing to Thriving: Alana's Transformation
03:44 Redefining the Relationship with Money
06:48 Investing in Self-Care and Abundance
09:35 Making Audacious Money Moves
12:18 The Power of Financial Projections
15:29 Breaking Money Taboos and Conversations
17:13 Encouragement for Future Millionaires

Ready to start your financial freedom? Book a call with me today using the link below.

www.sayholawealth.com/hola

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In this episode of The Say Hola Wealth Podcast, Luzy King shares how one first-gen Latina went from feeling stuck and unsafe around money to confident and financially secure.

Through the Say Hola Wealth Academy, she learned to understand her money, release family-limiting beliefs, and grow her wealth — fast, but without burnout. She calls this journey “the best investment I’ve ever made.”

🎧 Tune in to learn:

• How to identify and release family money beliefs

• Why safety and support are key to building wealth

• What growing your wealth “fast” really means — sustainably and joyfully

• How The Say Hola Wealth Academy helps first-gen Latinas transform their financial lives

Ready to build wealth with clarity, confidence, and community?

Apply to be part of our membership program today at sayholawealth.com/academy

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In this engaging conversation, Tatiana Bolanos shares her inspiring journey from being one of the youngest Latinas to sign with Sony Music to founding the Lilac Agency, a thriving talent management firm. She discusses the significance of the creator economy, the unique strengths of her agency, and practical steps for creators to work with brands.

Episode Highlights:

00:00 From Music to Management: Tatiana's Journey

03:16 The Creator Economy: Understanding Its Impact

05:59 Building a Community: The Unique Strengths of Lilac Agency

08:50 Practical Steps for Creators: Working with Brands

11:35 Challenges in the Creator Space: Dismantling Barriers

15:36 The Importance of Speaking Up: Creators and Advocacy

18:27 Long-Term Opportunities: Beyond Brand Deals

20:57 Navigating Growth: When to Seek Management

23:56 Balancing a 9 to 5 with Content Creation

25:47 Defining Wealth: Freedom and Beyond

About our guest Tatiana:

Tatiana Bolaños got her start in Mexico's mariachi music scene, becoming the youngest artist ever signed to Sony Records at just six years old, even sharing the stage with Mexican singing legend Vicente Fernández (see image attached). Today, she is the founder and CEO of The Lilac Agency, a $4 million talent management agency representing some of the internet's biggest creators. Tatiana has built a safe, intentional space for BIPOC and women of color creators in an industry where they're often overlooked, proving that cultural power and visibility coexist at a large scale.

Connect with Tatiana on Instagram.

Want to stay in the loop with wealth-building tips and behind-the-scenes insights?

Join our Cash Libre Newsletter at https://sayholawealth.com — where we keep it real about building wealth, purpose, and legacy. 💸 Let’s build wealth juntas, Luzy

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In this episode of the Say Hola Wealth Podcast, Luzy interviews her client, Martha Elizabeth González, a Latina who shares her inspiring journey to financial independence. From navigating life as an immigrant and pursuing higher education to overcoming the weight of student loans, Martha opens up about her money fears, mindset shifts, and the importance of cultural identity in financial conversations.

Her recent achievement of student loan forgiveness marks a powerful milestone in her wealth journey.

✨ Tune in for an empowering conversation on:

00:00 Introduction to Martha's Journey

02:50 Navigating Cultural and Educational Challenges

05:43 Financial Struggles and Student Loans

08:34 Overcoming Fears and Mindset Shifts

11:09 Transforming Debt into Wealth

14:01 Future Financial Vision and Investments

17:00 Celebrating Financial Accomplishments Ready to increase your net worth by $20K or more?

Join The Say Hola Wealth Academy — our signature program where we help first-gen wealth builders grow their wealth through salary negotiations, career pivots, mindset coaching, and smart investing. ✨ If you’re ready to rewrite your money story and step into your financial power, this is for you. Join today at https://sayholawealth.com/academy ✨ Enjoyed this episode? Don’t forget to subscribe to the channel, leave a comment with your biggest takeaway, and share this video with another poderosa Latina ready to launch her dream.

💌 Want more behind-the-scenes insights and exclusive convos? Join our Cash Libre Newsletter at https://sayholawealth.com

where we keep it real about building wealth, purpose, and legacy.

💸 Let's Build Wealth Juntas, Luzy

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In this episode of the Say Hola Wealth Podcast, Luzy King opens up about the mindset shifts that transformed her financial journey—from $220,000 in combined student loan debt to becoming an angel investor in three Latina-owned businesses.

You’ll learn:

• Why waiting for the “perfect time” to act is costing you money and peace of mind

• How limiting beliefs hide beneath the surface and quietly sabotage your goals

• Why another certification or book won’t move the needle on your financial independence

• The mindset shift that turned fear into financial empowerment

• How accountability and coaching can fast-track your freedom and income growth

✨ Ready to stop waiting and start building the life you know you’re meant for? I’m opening 5 private coaching spots starting this October.

Book your call now through the link in the show notes and claim your spot today!

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In this conversation, Luzy and Aminder explore the journey of becoming a CPA, the importance of understanding personal and business finances, and debunk common myths surrounding accounting. Aminder shares insights on the significance of categorizing expenses, the necessity of paying oneself as an entrepreneur, and the personal growth that comes with entrepreneurship.

Episode Highlights:

00:00 Introduction to the Journey of a CPA

02:42 Understanding Personal and Business Finances

05:35 Debunking Accounting Myths

08:32 The Importance of Categorizing Expenses

11:22 Paying Yourself as an Entrepreneur

14:21 Personal Growth Through Entrepreneurship

17:16 Cultural Perspectives on Money Management

20:07 Building a Business and Client Relationships

22:46 Advice for Entrepreneurs on Financial Management

25:28 Defining Wealth and Closing Thoughts

🚀 Ready to launch your project or business idea in 90 days or less? Apply now to join the Jefas y Wealth Mastermind, a high-impact space for bold mujeres ready to turn their vision into action with strategy, support, and comunidad.

Spots are limited, so don’t wait! https://sayholawealth.com/jefas-wealth/ ✨

Enjoyed this episode? Don’t forget to subscribe to the channel, leave a comment with your biggest takeaway, and share this video with another poderosa Latina ready to launch her dream.

💌 Want more behind-the-scenes insights and exclusive convos? Join our Cash Libre Newsletter at https://sayholawealth.com — where we keep it real about building wealth, purpose, and legacy.

💸 Let's Build Wealth Juntas, Luzy

P.S. My affiliate link for QuickBooks supports my work, like providing this free podcast for you!

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