Say More LIVE: Ben Cohen Wants to #FreeBenAndJerrys

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Say More LIVE: Ben Cohen Wants to #FreeBenAndJerrys

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Recording LIVE from Globe Summit, Shirley Leung talks to Ben & Jerry’s cofounder Ben Cohen about what makes his company stand apart. Activism has been part of the ice cream company’s DNA since launching with Jerry Greenfield four decades ago. While it may turn some customers away, it’s a worthy price to pay staying true to your values, says Ben. Now, Ben is working to #FreeBenAndJerry’s from large corporate owners to try to return the company to its activist roots. He talks to Shirley about this battle and expresses his current feelings through an extended ice cream metaphor. Email us at saymore@globe.com.

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