Ever feel like you're doing ALL the things in your business but somehow still not seeing the results you want? Girl, we've been there. That's exactly why we're diving deep into the 80/20 rule (also known as the Pareto Principle) and how it can completely transform the way you run your photography business.

The 80/20 rule isn't some made-up business guru nonsense – it's a real principle that shows there's always a huge imbalance between your input and your results. And once you understand this, you can stop wasting time on activities that aren't moving the needle and start focusing on the 20% of efforts that produce 80% of your results.

We're getting real about our own businesses in this episode – like how Alison discovered that her social media clients were spending way less money than her SEO clients, or how Melissa realized she was spending hours creating custom pricing videos that half her leads weren't even watching all the way through.

What You'll Learn:

• What the 80/20 rule actually is and why it matters for your business

• How to identify which marketing channels are actually bringing in your best clients

• Why Alison limited her discovery calls to only 3 days a week (and saw better results)

• How to use your CRM data to make smarter business decisions

• The specific reports in Google Search Console and Google Analytics that matter most

• Why putting pricing on your website can actually increase your booking rate

• How to prioritize which pages on your website need SEO attention first

• The power of batching and planning (like how we organized 6 months of podcast content in 2 hours)

Resources Mentioned:

• Tave CRM for tracking inquiry sources and client data

• Google Search Console for blog performance and keyword insights

• Google Analytics traffic acquisition report

• Flodesk for email analytics

• The Blogging Club membership

Your Next Steps:

-Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business
-Free Moving Checklist: https://alisonbell.myflodesk.com/checklist
-Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel

-Work with Melissa: https://pictureperfectrankings.com
-SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas

Links:

• Leave a review in Apple or on Spotify

• Download 39 FREE Ways to Get More Clients

• Get Melissa’s Free Blog Post Topics

• Find Alison on IG @‌keep.it.moving.podcast

• Find Melissa on IG @‌pictureperfectrankings

• Keepitmovingpod.com

Used #keepitmovingpod on socials!