🎙️ Business Transformation Podcast – Episode #43
People Science Over Process: The No-Nonsense Truth About Change Management with Ron Leeman

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👇 LISTEN TO THIS if you’re in change, transformation, or leadership! 👇

In this no-BS, high-value episode, Heath Gascoigne sits down with Ron Leeman — the legendary change manager with 40+ years of global experience — to unpack the myths, truths, and overlooked realities of driving transformation that sticks.

From the fallacy of the “70% failure rate” to why “people science” is the future of change, this conversation is jam-packed with war stories, practical wisdom, and takeaways every transformation leader needs to hear.

🧠 What You’ll Learn in This Episode:
00:00 - Intro: Who is Ron Leeman?
03:00 - Surviving Ponzi schemes, transformation war stories, and global experience
10:00 - Why industry-specific experience in change is overrated
18:00 - The rise of AI in change management – and the risks of blind adoption
23:00 - People Science vs. People Side: The evolution of change thinking
31:00 - Sponsors, vision, and why your business case is NOT a one-off document
42:00 - Measuring success: Ron’s take on balanced business scorecards
50:00 - Transformation vs. Change – are we just relabeling?
58:00 - Final advice: What Ron would do differently (so you don’t have to)

💡 Whether you’re a consultant, change lead, C-suite exec, or just getting started, this is your shortcut to decades of lived experience.

📣 About Ron Leeman:
Ron is an award-winning global change expert, speaker, trainer, and founder of The Highway of Change. Based in Thailand, he’s delivered change programs across Europe, Asia, and the US in over 25 industries — from government and pharmaceuticals to construction and banking.

🌐 Connect with Ron:
🔗 LinkedIn: https://www.linkedin.com/in/ronleeman/
📚 Website: https://www.thehighwayofchange.com

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🔥 Let’s connect!
🔗 Follow HOBA TECH: https://www.linkedin.com/company/hoba-tech
🌍 Visit: https://www.hoba.tech
📩 Join the waitlist for our AI for Business Transformation Consultants course: https://www.hoba.tech/ai-for-consultants

#ChangeManagement #BusinessTransformation #PeopleScience #RonLeeman #HOBATech #DigitalTransformation #TransformationLeadership #OrganizationalChange #AIinChange #ChangeLeadership #TransformationPodcast #ChangeConsulting #LeadershipTips #CulturalChange #FutureOfWork #ConsultingInsights

What happens when leadership stops following the rules—and starts rewriting them?

In this bold and insightful episode of the Business Transformation Podcast, host Heath Gascoigne sits down with Brian Gorman — a transformation veteran with over 50 years of experience and the self-described Maverick Coach.

Together, they explore what it really means to lead transformation in today’s world. Forget top-down command and control. Brian champions a people-first, emotionally intelligent, story-driven approach rooted in neuroscience, culture, and connection.

🎧 In this episode, you’ll learn:

• Why emotional intelligence is now mission-critical for effective leadership

• What Maverick leaders do differently—and why they’re thriving in disruption

• How to replace outdated hierarchies with network-based organizations

• The role of storytelling and “a story from the future” in driving commitment

• Why culture lives in muscle memory (and how to change it with coaching)

• How the Hero’s Journey helps leaders and organizations navigate transformation

• The lessons from Brian’s 50-year journey through Fortune 500 transformations and personal coaching alike

🔥 Whether you're a transformation consultant, team leader, C-suite executive, or simply someone who wants to lead with courage—this is the episode for you.

🎙️ About Our Guest:
Brian Gorman is a transformational coach, speaker, and author with over five decades of leadership experience. Known as “The Maverick Coach,” Brian helps bold leaders redefine what's possible in organizational change. He's the founder of TransformingLives.coach and the author of The Hero and the Sherpa, his take on the Hero’s Journey for leaders.

🌐 More from HOBA TECH:
👉 www.hoba.tech/podcast
📘 Download our 6x international bestseller The Business Transformation Playbook
🎓 Become a certified HOBA® Business Transformation Architect
📩 Join our email list for more episodes, tools & frameworks

📌 Connect with Brian Gorman:
🔗 LinkedIn: https://www.linkedin.com/in/briangorman07030
🌍 Website: https://www.transforminglives.coach

🎧 Available on:
Apple Podcasts | Spotify | Google Podcasts | Amazon Music | Stitcher | iHeartRadio | and everywhere you get your podcasts.

What happens when analog wisdom meets the chaos of digital transformation?

In this deep-dive conversation, Heath Gascoigne sits down with business cartographer and author Jim Landgraf to explore how organizations can cut through the noise and build lasting transformation — by slowing down, aligning their architecture to value, and learning to listen.

🔥 Topics covered:

• Why business architecture isn’t just another framework — it’s a practice
• The difference between “noise” and “signal” in transformation
• The liminal layer: creating space for constructive tension
• The illusion of efficiency and the myths of automation
• The role of fractional business architects
• How to use maturity models the right way
• Why your operating model may be your biggest barrier to omnichannel success

Jim shares insights from his new book, "Slow is Fast: Analog Wisdom in a Digital Storm", and why transformation success comes from getting the basics right, not overengineering with frameworks or tech.

💡 “We’re the caretakers of the guest house — the place where business and strategy finally meet on neutral ground.”

📘 Get Jim’s book: https://www.amazon.co.uk/Slow-Fast-Analog-Wisdom-Digital-ebook/dp/B0F4BBV2DY

🎧 Listen, like, and subscribe for more transformation insights.

#BusinessArchitecture #DigitalTransformation #ChangeManagement #HOBAtech #TransformationPodcast