🎙️ Business Transformation Podcast – Episode #43
People Science Over Process: The No-Nonsense Truth About Change Management with Ron Leeman

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👇 LISTEN TO THIS if you’re in change, transformation, or leadership! 👇

In this no-BS, high-value episode, Heath Gascoigne sits down with Ron Leeman — the legendary change manager with 40+ years of global experience — to unpack the myths, truths, and overlooked realities of driving transformation that sticks.

From the fallacy of the “70% failure rate” to why “people science” is the future of change, this conversation is jam-packed with war stories, practical wisdom, and takeaways every transformation leader needs to hear.

🧠 What You’ll Learn in This Episode:
00:00 - Intro: Who is Ron Leeman?
03:00 - Surviving Ponzi schemes, transformation war stories, and global experience
10:00 - Why industry-specific experience in change is overrated
18:00 - The rise of AI in change management – and the risks of blind adoption
23:00 - People Science vs. People Side: The evolution of change thinking
31:00 - Sponsors, vision, and why your business case is NOT a one-off document
42:00 - Measuring success: Ron’s take on balanced business scorecards
50:00 - Transformation vs. Change – are we just relabeling?
58:00 - Final advice: What Ron would do differently (so you don’t have to)

💡 Whether you’re a consultant, change lead, C-suite exec, or just getting started, this is your shortcut to decades of lived experience.

📣 About Ron Leeman:
Ron is an award-winning global change expert, speaker, trainer, and founder of The Highway of Change. Based in Thailand, he’s delivered change programs across Europe, Asia, and the US in over 25 industries — from government and pharmaceuticals to construction and banking.

🌐 Connect with Ron:
🔗 LinkedIn: https://www.linkedin.com/in/ronleeman/
📚 Website: https://www.thehighwayofchange.com

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🌍 Visit: https://www.hoba.tech
📩 Join the waitlist for our AI for Business Transformation Consultants course: https://www.hoba.tech/ai-for-consultants

#ChangeManagement #BusinessTransformation #PeopleScience #RonLeeman #HOBATech #DigitalTransformation #TransformationLeadership #OrganizationalChange #AIinChange #ChangeLeadership #TransformationPodcast #ChangeConsulting #LeadershipTips #CulturalChange #FutureOfWork #ConsultingInsights

What happens when leadership stops following the rules—and starts rewriting them?

In this bold and insightful episode of the Business Transformation Podcast, host Heath Gascoigne sits down with Brian Gorman — a transformation veteran with over 50 years of experience and the self-described Maverick Coach.

Together, they explore what it really means to lead transformation in today’s world. Forget top-down command and control. Brian champions a people-first, emotionally intelligent, story-driven approach rooted in neuroscience, culture, and connection.

🎧 In this episode, you’ll learn:

• Why emotional intelligence is now mission-critical for effective leadership

• What Maverick leaders do differently—and why they’re thriving in disruption

• How to replace outdated hierarchies with network-based organizations

• The role of storytelling and “a story from the future” in driving commitment

• Why culture lives in muscle memory (and how to change it with coaching)

• How the Hero’s Journey helps leaders and organizations navigate transformation

• The lessons from Brian’s 50-year journey through Fortune 500 transformations and personal coaching alike

🔥 Whether you're a transformation consultant, team leader, C-suite executive, or simply someone who wants to lead with courage—this is the episode for you.

🎙️ About Our Guest:
Brian Gorman is a transformational coach, speaker, and author with over five decades of leadership experience. Known as “The Maverick Coach,” Brian helps bold leaders redefine what's possible in organizational change. He's the founder of TransformingLives.coach and the author of The Hero and the Sherpa, his take on the Hero’s Journey for leaders.

🌐 More from HOBA TECH:
👉 www.hoba.tech/podcast
📘 Download our 6x international bestseller The Business Transformation Playbook
🎓 Become a certified HOBA® Business Transformation Architect
📩 Join our email list for more episodes, tools & frameworks

📌 Connect with Brian Gorman:
🔗 LinkedIn: https://www.linkedin.com/in/briangorman07030
🌍 Website: https://www.transforminglives.coach

🎧 Available on:
Apple Podcasts | Spotify | Google Podcasts | Amazon Music | Stitcher | iHeartRadio | and everywhere you get your podcasts.

What happens when analog wisdom meets the chaos of digital transformation?

In this deep-dive conversation, Heath Gascoigne sits down with business cartographer and author Jim Landgraf to explore how organizations can cut through the noise and build lasting transformation — by slowing down, aligning their architecture to value, and learning to listen.

🔥 Topics covered:

• Why business architecture isn’t just another framework — it’s a practice
• The difference between “noise” and “signal” in transformation
• The liminal layer: creating space for constructive tension
• The illusion of efficiency and the myths of automation
• The role of fractional business architects
• How to use maturity models the right way
• Why your operating model may be your biggest barrier to omnichannel success

Jim shares insights from his new book, "Slow is Fast: Analog Wisdom in a Digital Storm", and why transformation success comes from getting the basics right, not overengineering with frameworks or tech.

💡 “We’re the caretakers of the guest house — the place where business and strategy finally meet on neutral ground.”

📘 Get Jim’s book: https://www.amazon.co.uk/Slow-Fast-Analog-Wisdom-Digital-ebook/dp/B0F4BBV2DY

🎧 Listen, like, and subscribe for more transformation insights.

#BusinessArchitecture #DigitalTransformation #ChangeManagement #HOBAtech #TransformationPodcast

In this episode of the Business Transformation Podcast, host Heath Gascoigne sits down with Kameel Gaines, Founder & CEO of Rig on Wheels, to break down the real challenges and opportunities shaping the future of trucking—no fluff, just straight value.

With over 15 years in trucking and logistics recruitment, Kameel brings 🔥 insight into:
✅ How trucking is evolving—with better margins and smarter regulation
✅ The overlooked secret to driver retention: culture & fit
✅ Why diversity in the boardroom matters more than ever
✅ The tech gap in trucking vs. logistics—and how to close it
✅ Kameel’s powerful 4-step recruitment process
✅ What she’d do differently if she had to start all over again

We also get a preview of her upcoming talk at Manifest 2025 in Las Vegas, where she’ll share her vision for a more innovative, inclusive, and future-proof industry.

🛠️ Whether you're in logistics, HR, leadership or business transformation, this episode is a masterclass in recruiting, retaining, and rethinking the future of trucking.

🎧 Listen now and learn why trucking is not just part of the supply chain—it is the supply chain.

#Trucking #Logistics #SupplyChain #Recruitment #Diversity #Automation #BusinessTransformation #Podcast #CX #Retention

In Episode 39 of The Business Transformation Podcast, Heath Gascoigne sits down with Mateus Quelhas—renowned professor, transformation expert, and innovation strategist—who has helped over 150+ companies across 6–7 countries succeed in their transformation journeys.

🔥 In this powerful episode, Mateus breaks down:
✅ What real business transformation is (and isn’t)
✅ The 6 key types of transformation every leader must understand
✅ Why middle management is the real blocker—not the C-suite or front lines
✅ The danger of chasing silver bullets in transformation
✅ His flexible 4-step approach to driving sustainable change
✅ How culture, geography, and headquarters can make or break success

💥 Whether you’re a transformation leader, change agent, or consultant—this is a must-watch masterclass in what it really takes to succeed.

🔔 Don’t forget to LIKE, SUBSCRIBE, and TURN ON NOTIFICATIONS for more expert conversations from The Business Transformation Podcast.

📢 Watch now and transform how you lead change.

👇 Comment below with your biggest takeaway or question for Mateus!

#BusinessTransformation #DigitalTransformation #ChangeManagement #AgileLeadership #OrganizationalChange #TransformationStrategy #Leadership #Podcast #HeathGascoigne #MateusQuelhas #Innovation #HOBAtech #BusinessGrowth #CulturalChange

🎙️ Business Transformation Podcast: Mastering Customer Experience with Jason McLaurin 🎙️

In this powerful and insightful episode, host Heath Gascoigne sits down with customer experience legend Jason McLaurin, who brings over 30 years of CX expertise, including 25 years as VP of Customer Experience at Cisco. 🌍 Together, they uncover what makes for exceptional customer experience and how to make it a true competitive advantage. 💡

🔥 What You’ll Learn in This Episode:
✅ Why customer experience is the foundation of business success
✅ The cause-and-effect relationship between leading and lagging indicators
✅ 3 often-overlooked CX pillars that most businesses miss: Culture, Tools, and Customer Focus 🎯
✅ How execution, not just strategy, can set you apart from competitors 🏁
✅ The secret to balancing speed without sacrificing quality (avoiding technical debt) ⚡
✅ Jason’s 6-step formula for creating internal CX excellence

💡 Jason’s 3 Key Takeaways from His CX Journey:
With 30+ years of experience under his belt, Jason reflects on what he would do differently if he could go back and shares lessons that leaders in business transformation can’t afford to miss. 🚀

This episode is packed with actionable strategies for CX professionals, C-suite leaders, business architects, and anyone in business transformation. Whether you’re planning a transformation or in the middle of one, Jason’s insights will help you turn customer experience into a competitive weapon. 🔥

🎧 Listen, Subscribe & Share:
🌐 Website: https://hoba.tech/
🎙 Spotify: https://spoti.fi/3aCMjAA
🍏 Apple Podcasts: https://apple.co/3aLaPzB

Don’t miss this engaging conversation with one of the most seasoned and respected names in customer experience. 💬 Let us know your biggest CX takeaway in the comments!

#CustomerExperience #BusinessTransformation #CXLeadership #ExecutionMatters #DigitalTransformation #Leadership #HOBA #CustomerSuccess

🚀 Transform your leadership and drive sustainable change! In this episode of The Business Transformation Podcast, Heath Gascoigne sits down with the inspiring Hardeep Kaur to explore the keys to holistic and sustainable business transformation. 🌟 📌

What You’ll Learn:

✅ The three critical pillars of successful transformation: Alignment, Leadership, and Governance

✅ The difference between visionary and strategic thinking

✅ How to use emotional intelligence to lead through change effectively

✅ The concept of thermostat vs. thermometer leadership

✅ Hardeep’s key lessons learned and what she’d do differently

💡 Whether you’re a leader, consultant, or change-maker, this episode is packed with actionable insights to help you elevate your transformation game. Don’t miss this engaging and thought-provoking conversation! 📅 Watch now and subscribe to stay updated on the latest episodes! #BusinessTransformation #Leadership #EmotionalIntelligence #VisionaryThinking #TransformationLeadership #Podcast 🎙️

In this episode of the Business Transformation Podcast, host Heath Gascoigne sits down with Tony Lockwood, a global transformation strategist and author of the "Transformation Leader's Book of Knowledge" (TLBOK). 🌍📘 Tony brings his vast experience in enterprise transformations to the table, discussing what it takes to navigate and lead successful change initiatives in today’s fast-paced environment.

Tony shares deep insights on the critical elements that drive transformation success, from the importance of a clear vision 🎯 and adaptable business models 🔄 to the necessity of maintaining an organization-wide perspective. 🌐🚀 The conversation also explores common industry pitfalls 🚧, the role of agility in transformation 🏃‍♂️, and why many initiatives fail due to being "set up to fail" from the start.

Whether you’re a seasoned transformation leader or just starting your journey in change management, this episode is packed with actionable strategies and wisdom that can help you drive effective transformation in your organization. 💼💡 Tune in and learn from one of the industry’s most respected voices. 🎧✨

Key Takeaways:

• The importance of a holistic approach to business transformation 🧩
• Why agility is crucial for adapting to ongoing changes ⚡
• How to avoid common pitfalls that lead to failed transformations ❌
• Practical strategies for successful change implementation 🛠️

Don’t miss this insightful conversation that could redefine your approach to transformation! 🌟🔄

#BusinessTransformation #Leadership #ChangeManagement #Strategy #Podcast #Agile #Transformation #Innovation #Growth