In this episode of the Business of AI podcast, we’re joined by Ben Turner, co-founder of Electric Twin, a company creating cutting-edge synthetic populations to help organisations understand and predict human behaviour at unprecedented speed. Ben shares his journey from academic physicist at UCL, to applied AI leader at Faculty, to chief adviser in Number 10 during the Covid-19 crisis. That experience revealed a fundamental gap in our ability to model real-world behaviour, inspiring Electric Twin’s mission: to give decision-makers rapid, accurate insights that once required weeks of surveys and complex research.

Ben breaks down how Electric Twin builds “digital audiences” using advanced AI models, data science and social science, enabling companies to test ideas, messages and products in seconds rather than months. He also discusses powerful applications across marketing, product development, public policy and even predicting behavioural responses in areas like health or political engagement. With examples ranging from media companies to telecoms firms, Ben shows how synthetic audiences can accelerate decision-making and reduce reliance on slow, expensive traditional research. The conversation also explores the UK’s broader AI opportunity, the future of behavioural modelling, and how tools like Electric Twin could help shape smarter, evidence-driven policy.

#AI #ArtificialIntelligence #BusinessOfAI #ElectricTwin #SyntheticData #BehavioralScience #DataScience #AIMarketing #CustomerInsights #DigitalTwin #ProductInnovation #PublicPolicy #FutureOfAI #TechLeadership #UKTech #AIEthics #AIForecasting #InnovationLeadership #MarketingTech

AI is our Business.

UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co

In this episode of The Business of AI Podcast, host Tim Flagg sits down with chartered marketer, HubSpot Platinum Partner and AI & automation consultant Martin Broadhurst – to explore how AI is transforming marketing, sales and wider business operations. Martin shares his journey from early marketing automation through to working hands-on with generative AI, explaining how tools like HubSpot, Copilot and other platforms are making advanced automation, content creation and data insight accessible to everyday teams. Along the way, he gives real-world examples from SMEs, including using AI to clean thousands of messy CRM records in minutes, speeding up presentation creation, and helping organisations move from clunky legacy systems to cloud-based, AI-enabled workflows.

Tim and Martin also dive into the skills and culture needed to harness AI effectively, from building basic AI literacy across the workforce to giving leaders the confidence to set direction and redesign workflows rather than simply bolting AI onto broken processes. They discuss the opportunities for marketers to do more with less, the risks of complacency and over-reliance on AI outputs, and why businesses that ignore AI may find themselves overtaken by AI-first competitors. If you’re in marketing, sales, operations or leadership and want practical, grounded insight into how to use AI well, this episode is for you – and don’t forget to subscribe for more conversations at the intersection of AI, business and real-world practice.

#AI #Marketing #AIMarketing #DigitalTransformation #BusinessAI #ArtificialIntelligence #MarketingStrategy #FutureOfWork #Automation #GenAI #MarketingTech #MarTech #AIAutomation #SmallBusinessAI #AIForBusiness #ContentMarketing #TechTrends #2025Trends #ChiefAIOfficer #ProductivityTools

AI is our Business.

UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co

In this episode of the UKAI Women in AI Podcast, host Zahra Shah sits down with Sarah Wyer, a leading PhD researcher specialising in gender bias in large language models. Sarah shares her non-linear journey into AI, from starting out in business and higher education, to discovering a passion for data, completing a master’s in computer science, and ultimately becoming an award-winning woman in tech. She explains how her research with Professor Sue Black revealed deeply embedded gendered and intersectional bias in early GPT models, and why the data choices made by AI developers profoundly shape societal outcomes. Her guiding principle is simple but powerful: technology must not leave people behind.

Sarah also reflects on the challenges she has faced: from access barriers in AI research to the urgent safety concerns arising from generative models, and outlines her current work mapping gender bias across GPT iterations up to GPT-5. She speaks candidly about the risks posed by sexualised AI systems, the importance of robust governance, and her belief that AI can still be a force for equality if society chooses to embed the right values. Looking to the future, she urges young girls and women not to be deterred from entering the field, highlighting the need for visible role models and supportive communities. The episode closes with Sarah’s call for collective action: to design AI that elevates people, protects vulnerable groups, and creates a more equitable digital world for everyone.

AI is our Business.

UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co