Do social ads even work—or are you just paying bots to click "like"? In this episode, we break down our own experience with YouTube and Facebook ads, what Prof G had to say about it, and why most founders might be wasting their money. If you're bootstrapping and debating digital ads, listen before you spend a dime.

PODCAST LINKS

Website:

https://www.startupdifferent.com

YouTube Channel:

https://www.youtube.com/@StartupDifferent

Apple Podcasts:

https://podcasts.apple.com/us/podcast/the-startup-different-podcast/id1707691707

Amazon Music:

https://music.amazon.com/podcasts/8db9bd4d-b64a-42f6-a3b5-3ad8c8578e96/the-startup-different-podcast

Castbox:

https://castbox.fm/ch/5595828

iHeartRadio:

https://www.iheart.com/podcast/269-the-startup-different-podc-123590551/

Overcast:

https://overcast.fm/itunes1707691707

Pocket Casts:

https://pca.st/249a4hrn

SOCIAL

LinkedIn:

https://www.linkedin.com/company/startup-different

Instagram:

https://www.instagram.com/startupdifferent/

YouTube Channel:

https://www.youtube.com/@StartupDifferent

Chapters

00:00 – Intro: Ads vs Organic

02:30 – What Happened With Our YouTube Ads

06:00 – Facebook Ads: Cost and Conversion

09:10 – Prof G's Take: Do Social Ads Work?

12:40 – How to Know If Ads Are Working

15:30 – The Role of Trolls and Bots

18:10 – Should Founders Use Paid Social Early?

21:00 – Final Verdict: What We Learned About Ads

Most founders dream of scaling fast, but resellers can quietly kill your margins, brand control, and growth velocity. In this episode, David and Chris break down real-world pitfalls from founders who handed off sales too early—and paid for it. If you're considering a reseller strategy to accelerate revenue, this is your warning shot (and what to do instead).

PODCAST LINKS

Website:

https://www.startupdifferent.com

YouTube Channel:

https://www.youtube.com/@StartupDifferent

Apple Podcasts:

https://podcasts.apple.com/us/podcast/the-startup-different-podcast/id1707691707

Amazon Music:

https://music.amazon.com/podcasts/8db9bd4d-b64a-42f6-a3b5-3ad8c8578e96/the-startup-different-podcast

Castbox:

https://castbox.fm/ch/5595828

iHeartRadio:

https://www.iheart.com/podcast/269-the-startup-different-podc-123590551/

Overcast:

https://overcast.fm/itunes1707691707

Pocket Casts:

https://pca.st/249a4hrn

SOCIAL

LinkedIn:

https://www.linkedin.com/company/startup-different

Instagram:

https://www.instagram.com/startupdifferent/

YouTube Channel:

https://www.youtube.com/@StartupDifferent

Chapters

00:00 Introduction and Context of Reseller Partnerships

06:33 Challenges Faced with Reseller Partnerships

12:39 The Importance of Direct Customer Interaction

21:48 When Reseller Partnerships Can Work

26:37 Final Thoughts on Reseller Strategies

A founder rockets from plateau to $120M revenue and a $1.5B valuation—only to see a 50%+ revenue crash two years later. David and Chris break down the rollercoaster and the brutal decisions behind it. At the end of the day, when your startup stalls or surges how do you know whether to push, pivot, or pull the plug?