Welcome back to Dirt Secrets, where we dig into the strategy, surprises, and behind-the-scenes reality of building and buying in Central Florida's hottest neighborhoods. In this episode, Kim and Amanda sit down with Itay Guy, founder of SGC Holdings and the power behind Maker Homes, one of the most active and respected infill builders in Orlando, Maitland, College Park, and Colonialtown.

Itai shares the full journey—from operating heavy equipment and buying at courthouse auctions, to building modern, neighborhood-appropriate homes with strong investor returns. We break down misconceptions about new construction, how builders evaluate lots, the REAL numbers behind infill development, buyer expectations, design trends, and why communication with neighbors is everything. If you want to understand land value, new construction pricing, or how infill development really works. This conversation is gold. 🥇

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00:00 — Cold Open / Hook
00:27 — Intro: Why This Story Matters
02:14 — Early Days: How the Entrepreneur Got Started
07:40 — First Major Challenge They Had to Overcome
12:58 — The Turning Point That Changed Everything
18:33 — Breaking Down Their First Big Win
25:21 — Hard Lessons Learned the Expensive Way
32:09 — The Strategy That Finally Worked
41:15 — Advice for Entrepreneurs in 2025
48:50 — Final Message + Outro

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