Épisodes

  • Oola Bowls: How Relationships Built a Franchise Empire with Phil Dobinson
    Nov 16 2025

    For those seeking to integrate more AI into their business but feel overwhelmed, a call can be scheduled with me here: https://calendly.com/giuseppe-ofw/introductory-call.QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/CONTACT ME:🔹 quarataconsulting.com🔹 info@quarataconsulting.com---------------------------------------------------------------------Phil Dobinson, co-owner of Oola Bowls , joins the podcast to share the incredible journey of growing his brand from a single food truck in Lancaster, PA , to a multi-state franchise. He emphasizes that the core of their success isn't traditional advertising, but a relentless focus on building genuine relationships. Phil details the "boots-on-the-ground" strategy of getting "bowls in bellies" , the importance of empowering the right people , and how maintaining a "mom-and-pop" culture is critical, even as they scale. He also shares the personal side of the journey, including the leap of faith required to move to Tampa and launch the brand in a new market where he knew no one.Key Learnings:The Oola Bowls origin story: From a food truck to a franchise.The Hershey Park deal: How one simple conversation sparked a major opportunity.Why relationships are the most important part of marketing.The "Bowls in Bellies" strategy: Using free samples effectively.Maintaining a "mom-and-pop" vibe in a growing franchise.The power of finding the right people for the right "seat on the bus".Phil's advice on seeking opportunities and persistence.Chapters00:00 - Intro: The Hershey Park Connection 02:58 - How Oola Bowls Started in Lancaster05:15 - From Food Truck to Full-Time Job 06:55 - Finding The Right Team & Culture07:51 - The Legal & Financial Hurdles of Franchising09:14 - Expanding Oola Bowls Across the US 10:29 - Why You Can't Do It All By Yourself14:03 - Relationships vs. Running Ads17:46 - "Boots on the Ground" Marketing 21:58 - The ROI of Giving Free Samples26:42 - Partnering with Local Social Media33:16 - Facing Imposter Syndrome & Moving to Tampa41:40 - Conclusion: Phil's Advice for Entrepreneurs Connect with Phil Dobinson ( Owner of Oola Bowls )http://instagram.com/@oolabowlstampahttps://www.oolabowls.com

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    46 min
  • Fired for DUI, Now Runs 8-Figure AV Empire with Ben Barkley
    Nov 14 2025

    For those seeking to integrate more AI into their business but feel overwhelmed, a call can be scheduled with me here: https://calendly.com/giuseppe-ofw/introductory-call.QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/CONTACT ME:🔹 quarataconsulting.com🔹 info@quarataconsulting.com---------------------------------------------------------------------Ben Barkley, owner of Digital Dreams , shares his incredible 20-year journey from working a "big boy job" at Dish Network to building an 8-figure commercial AV integration enterprise. Ben details the exact moment his life changed—getting a DUI that led to being fired —and how that "pebble" forced him into entrepreneurship. He discusses the critical pivot from chasing 10,000 residential customers to focusing on high-ticket commercial projects , the struggle (and eventual success) of building recurring revenue , and landing massive clients like Salesforce , Madison Square Garden , and BART.Key Takeaways:1. The life-changing DUI that launched his business.2. Why he pivoted from residential to commercial (and the headaches he left behind).3. The 20-year journey to build an 8-figure business.4. His strategy for building Annual Recurring Revenue (ARR) with Verkada.5. How he landed massive projects with Salesforce, MSG, and Penn Station.6. The health scare that forced him to stop expanding nationally.7. The importance of joining groups like Entrepreneurs' Organization (EO) to "skip levels".00:00 - Intro: How to Skip Levels in Business 00:37 - Welcome Ben Barkley, Owner of Digital Dreams01:33 - Starting 20 Years Ago at Dish Network03:08 - The DUI That Changed My Entire Life 03:57 - Doubling Pay with a Side Hustle04:42 - The Pivot: Residential vs. Commercial Clients07:28 - Why Residential Customers Were a Nightmare 10:13 - The Different Levels of Commercial AV11:00 - The Search for Recurring Revenue (ARR)16:46 - Hiring Strategy: 1099s vs. W2 Project Managers 20:00 - My Sales Strategy: 0% Marketing, 100% Referrals23:32 - Landing Massive Clients: Salesforce & MSG28:28 - Why I Stopped Expanding (Health Over Hustle) 41:40 - Conclusion: My Most Important Lesson as a "Late Bloomer"Connect with Ben Buckley (Founder of Digital Dreams)https://www.linkedin.com/in/ben-buckley-67907750/https://digitaldreams.com/

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    51 min
  • From Critique to Christlike: Reacting Without Tearing Down | THINK ON THESE THINGS
    Nov 7 2025

    Why do so many Christian conversations focus on criticism rather than reflection?


    In this first episode of Think On These Things, we explore what it means to fix our thoughts on what is true, honorable, and worthy of praise (Philippians 4:8).


    Here are the podcasts we mentioned in this episode:


    Den of Kings | KevOnStage, Ray J, Dr. Jay Barnett, Jonathan Majors & NLE The Great on Mental Wealth - https://www.youtube.com/watch?v=NeX11CYxq9w


    MIKE TODD on SEXUALITY, Fake GOSPEL & CHARLIE KIRK - https://www.youtube.com/watch?v=trVgjWYZVyA


    From mental health and marriage to grace and growth, we discuss the importance of focusing on the good — even when life and faith get complicated.


    Watch. Reflect. Think on these things.

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    41 min
  • Leaving a Toxic Career to Find God's Calling w/ Kate Bays
    Oct 24 2025

    For those seeking to integrate more AI into their business but feel overwhelmed, a call can be scheduled with me here: https://calendly.com/giuseppe-ofw/introductory-call.QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/CONTACT ME:🔹 quarataconsulting.com🔹 info@quarataconsulting.com---------------------------------------------------------------------Join us in this inspiring episode with Kate, a powerhouse in leadership development who shares her incredible journey from the front lines of broadcast journalism to finding her true calling. Kate opens up about the emotionally draining and soul-crushing moments that led her to leave a seemingly glamorous career in television news. She discusses how faith, prayer, and a desire to be present for her family guided her transition into leadership training, where she now feels perfectly aligned with her purpose. This conversation explores the challenges of navigating secular workplaces as a believer, the beauty of trusting in God's plan, and the profound lessons learned through motherhood.Key Points Discussed:1. Kate's experience as a broadcast journalist and the emotional toll it took.2. The transition from a high-pressure news career to leadership development.3. How God opened doors for her next career step in perfect alignment.4. Her current work with Bold Brave Me, a Christian entertainment network.5. Balancing a thriving career with being a mom to four boys.6. The importance of sharing one's testimony to connect with and help others.7 .A powerful message on being "fearfully and wonderfully made."---------------------------------------------------------------------Chapters00:00 - Intro: The Soul-Crushing Side of News Segment 02:00 - A New Mission: Bold Brave Me04:06 - Living a Called Life05:28 - The Disney College Experience Segment08:09 - Skills for a New Season10:58 - Navigating Ethics and Politics in News12:46 - The Moment I Knew I Had to Leave Segment 15:49 - Praying for the Next Step17:38 - How The Perfect Role Unfolded22:20 - Lessons in Fear from Children Segment 24:58 - Trusting God's Plan Over Fear36:16 - How Parenthood Reveals God's Love40:34 - The Core Message She Shares48:03 - Conclusion: Fearfully and Wonderfully MadeConnect with Kate Bays ( CEO of Virtual Agility)http://linkedin.com/in/katebayshttps://virtual-agility.my.canva.site/

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    50 min
  • High-Achieving Adult ADHD: Why Smart People Feel Overwhelmed & How to Stop the Chaos w/ Dawn Keating
    Oct 3 2025

    For those seeking to integrate more AI into their business but feel overwhelmed, a call can be scheduled with me here: https://calendly.com/giuseppe-ofw/introductory-call.QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/CONTACT ME:🔹 quarataconsulting.com🔹 info@quarataconsulting.com---------------------------------------------------------------------Is the struggle to manage daily life a sign that you're not smart, lazy, or just going through a mid-life crisis? Many believe difficulty focusing is a lack of willpower, but the reality is far more complex.In this episode, we pull back the curtain on the reality of ADHD in high-achieving adults with Dawn Keating, a Certified ADHD Coach and brain expert who has ADHD herself.Dawn shares her incredible journey when her desire for a diagnosis at age 48 was dismissed by a doctor, who instead blamed it on a "mid-life crisis" and suggested weight loss. She shares how she used her background in healthcare and neuroscience to create a personalized coaching system, enabling high-achieving adults to regain control over their focus, emotional clarity, and lives.If you've ever felt exhausted from constantly struggling with things that seem easy for everyone else, this is an episode you can't afford to miss.In this video, you will learn:1. Why doctors often misdiagnose or refuse to diagnose ADHD in successful or high-achieving adults.2. The importance of Executive Function and how its weaknesses can lead to dissonance: you're brilliant at work, but struggle with small tasks at home.3. The difference between being a "slow learner" and simply having a different learning style (and how teachers can fail to understand this).4. Why for the ADHD brain, 'Urgency', 'Novelty', and 'Challenge' are much stronger fuels than simply 'Importance'.5. How major life events—like having children, marriage, or a new job—can make hidden ADHD symptoms more apparent.---------------------------------------------------------------------Chapters00:00 - Rejected ADHD Diagnosis and Stigma01:08 - Introduction: Dawn Keating, Coach for High-Achieving Adults with ADHD02:36 - Dawn's Personal Journey: From Healthcare Nurse to ADHD Coach04:41 - The "Trigger" Moment: Child's Diagnosis Sparks Her Own Search for Help07:35 - Why High-Achieving Adults Feel Exhausted and Overwhelmed11:12 - ADHD is an "Invisible Impairment"12:31 - Stories on Different Learning Methods and Hidden Talents16:12 - The "Left-Handed Scissors" Analogy: The World Isn't Designed for Everyone20:01 - Why You Can Close Multi-Million Dollar Deals but Forget to Buy Milk22:44 - Life Moments That Make ADHD More Prominent (Executive Function)---------------------------------------------------------------Connect with Dawn Keating (ADHD BRAIN UNDERSTOOD)For ADHD support and neuroscience-backed strategies, connect with Dawn Keating:Website: https://www.adhdbrainunderstood.com/Facebook: https://web.facebook.com/adhdbrainunderstood?_rdc=1&_rdr#Instagram: https://www.instagram.com/adhdbrainunderstood/

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    48 min
  • The Real Truth About Starting a Franchise: Risks, Costs & The Path to Success w/ Giuseppe Grammatico
    Sep 24 2025

    For those seeking to integrate more AI into their business but feel overwhelmed, a call can be scheduled with me here: https://calendly.com/giuseppe-ofw/introductory-call.QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/CONTACT ME:🔹 quarataconsulting.com🔹 info@quarataconsulting.com----------------------------------------------------------------Chapters00:00 - A lifetime of feeling "too much"03:05 - The voice that said "there has to be more"04:04 - Creating her own stage06:02 - The unexpected test: cancer07:00 - Trusting God and the "not my battle" mindset08:12 - God in business and entrepreneurship10:43 - Launching Christian Entertainment Network and Bold Brave Brew15:33 - The pain of entrepreneurship17:44 - The $160,000 mistake20:36 - "You can't beat me because I will not quit"22:26 - The power of your words and trust41:00 - The freedom of not caring what others think----------------------------------------------------------------In this compelling episode of "Unlike Marketing," host and guest Sherry Jo Watkins, founder of Bold Brave Me, delve into a powerful conversation about overcoming life's most daunting challenges through unwavering faith and trust in God. Sherry Jo, who has spent her life running the "perfect" race, shares her deeply personal journey from a planned career in healthcare to becoming a successful author, speaker, and coach. She opens up about the trials that tested her, including a massive financial setback and a cancer diagnosis , and how these experiences revealed to her that true success lies not in personal achievement but in surrendering to a higher purpose. The conversation highlights the importance of faith, vulnerability, and resilience, encouraging listeners to find their identity not in the world's standards, but in their divine calling.For more information about Sherry Jo, visit her website: https://www.boldbraveme.com.Youtube : @BoldBraveMe Facebook: https://web.facebook.com/GGTheFranchiseGuide?_rdc=1&_rdr#Instagram : https://www.instagram.com/sharijowatkins/?hl=en----------------------------------------------------------------🔔 Don't forget to like, comment, and subscribe for more business insights and success stories!

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    51 min
  • From Perfectionism to Purpose: Sherry Jo's Journey of Trust and Faith with Shari Jo Watkins
    Sep 10 2025

    For those seeking to integrate more AI into their business but feel overwhelmed, a call can be scheduled with me here: https://calendly.com/giuseppe-ofw/introductory-call.QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/CONTACT ME:🔹 quarataconsulting.com🔹 info@quarataconsulting.com----------------------------------------------------------------Chapters00:00 - A lifetime of feeling "too much"03:05 - The voice that said "there has to be more"04:04 - Creating her own stage06:02 - The unexpected test: cancer07:00 - Trusting God and the "not my battle" mindset08:12 - God in business and entrepreneurship10:43 - Launching Christian Entertainment Network and Bold Brave Brew15:33 - The pain of entrepreneurship17:44 - The $160,000 mistake20:36 - "You can't beat me because I will not quit"22:26 - The power of your words and trust41:00 - The freedom of not caring what others think----------------------------------------------------------------In this compelling episode of "Unlike Marketing," host and guest Sherry Jo Watkins, founder of Bold Brave Me, delve into a powerful conversation about overcoming life's most daunting challenges through unwavering faith and trust in God. Sherry Jo, who has spent her life running the "perfect" race, shares her deeply personal journey from a planned career in healthcare to becoming a successful author, speaker, and coach. She opens up about the trials that tested her, including a massive financial setback and a cancer diagnosis , and how these experiences revealed to her that true success lies not in personal achievement but in surrendering to a higher purpose. The conversation highlights the importance of faith, vulnerability, and resilience, encouraging listeners to find their identity not in the world's standards, but in their divine calling.For more information about Sherry Jo, visit her website: https://www.boldbraveme.com.Youtube : @BoldBraveMe Facebook: https://web.facebook.com/sharijowatkins/Instagram : https://www.instagram.com/sharijowatkins/?hl=en----------------------------------------------------------------🔔 Don't forget to like, comment, and subscribe for more business insights and success stories!

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    53 min
  • Secrets of a Successful UX Consultant | Ep. 054
    Aug 1 2025

    JOIN THE PRESTIGE EVOLUTION SYSTEM PROGRAM LEARN HOW WE GENERATED 1.2M FOR OUR CLIENTS: https://meetings.hubspot.com/giuseppe-quarata/new-client-meeting


    CLARIFY YOUR MARKETING AND CREATE YOUR FREE MARKETING STRATEGY:

    https://meetings.hubspot.com/giuseppe-quarata/introductory-call


    QUARATA CONSULTING INSTAGRAM: https://www.instagram.com/quarataconsulting/


    CONTACT ME:

    🔹 quarataconsulting.com

    🔹 (719) 453-4803

    🔹 info@quarataconsulting.com


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    In this episode of Unlike Marketing, Giuseppe Quarata sits down with Nick Cawthon, founder of Gauge.io, a leader in UX and AI-driven transformations. Nick shares his remarkable journey through economic downturns, his strategic approach to freelancing, consulting, and building resilience in uncertain markets. He dives deep into how he specializes in UX design, assesses industry trends, and guides major companies like Airbnb and Adobe toward successful, evidence-based strategies. Tune in to gain valuable insights into how to adapt and thrive through changing market conditions.


    🔔 Don't forget to like, comment, and subscribe for more business insights and success stories!


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    Connect with Nick Cawthon:

    🔹 Website: retrain.gauge.io


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    Nick Cawthon, UX design, AI transformation, freelance UX, consulting career, Gauge.io, market resilience, dot-com crash, economic downturn, freelancing tips, UX consulting, industry trends, UX strategy, data literacy, market adaptation, business resilience, Giuseppe Quarata, Unlike Marketing podcast, design leadership, strategic positioning, UX freelancer, contracting tips, AI in design, product strategy, UX skills, economic recession, freelancing career, San Francisco Bay Area, UX and AI integration, business strategy, market survival, design trends, digital transformation, UX market analysis, strategic UX decisions


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    45 min