In this episode of Voices in the Field, hosts Jim Reese and Britt sit down with Scott MacDonald, Senior Director of Youth Partnerships for the Cleveland Cavaliers, to trace his 20+ year journey in professional sports. Scott shares how a high school job-shadowing experience and a love of sports led him to Ohio University, an internship with the Pittsburgh Steelers, and a formative stint in minor league baseball where he learned to “sell a $6 ticket” and, more importantly, to sell himself. Along the way, he emphasizes the role of grit, mentorship, and personal branding, as well as the power of relationships and being coachable in a highly competitive industry.

Scott also gives an inside look at how the Cavs approach youth sports and fan development, guided by a simple but powerful matrix: friends, swag, snacks, and fun. He explains how the organization partners with rec centers, YMCAs, Boys & Girls Clubs, and Special Olympics to support kids, empower parents, and equip coaches—creating first-class experiences that build lifelong fans and better humans, not just better athletes. With reflections on servant leadership, the impact of commissioners like Adam Silver, and practical advice for students aspiring to work in sports, the episode is a thoughtful, energetic exploration of what it means to lead with humility, hustle, and heart.

Hosted on Acast. See acast.com/privacy for more information.