The Herle Burly was created by Air Quotes Media with support from our presenting sponsor TELUS, as well as CN Rail, PSAC, and the Canadian Nuclear Isotope Council.

Greetings, you curiouser and curiouser Herle Burly-ites. Remember about 15 years ago, when the publicly-troubled-at-the-time actor Charlie Sheen went viral for invoking the word “WINNING!” all over the place and in some pretty odd ways. Even when he wasn’t winning.

Charlie’s past that now. But let me submit our guest today has full rights to that word: Veteran PC and Conservative Party campaign manager, Steve Outhouse.

He managed Premier Tony Wakeham’s majority winning campaign just a couple of weeks ago in Newfoundland. As well as Premier Smith’s UCP majority victory in Alberta.

Steve hails from Freeport, Long Island in southwest Nova Scotia. He worked in various comms roles in the Harper government before moving on to helm 3 federal CPC Leadership campaigns, as well as provincial leadership campaigns in Nova Scotia, PEI and the aforementioned Newfoundland and Labrador. He’s the founder of the “Just Campaigns” consultancy and says he’s “a bad business person”, but winning elections isn’t exactly bad for business.

We’ll talk today a little more about Steve’s background about what animates his political life. Then we’ll do a deep dive into modern campaign mechanics: What works today? What doesn’t? I want his thoughts on “hot button” issues and how best to use them. Then, and this particularly relevant because he was Chief of Staff to Pierre Poilievre prior to 2015, what advice would Steve give to the federal Conservatives?

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