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Marketing

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    • This Is Marketing

    • You Can't Be Seen Until You Learn to See
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 7 h et 2 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 144
    • Performance
      4.5 out of 5 stars 130
    • Histoire
      4.5 out of 5 stars 130

    Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.

    • 4 out of 5 stars
    • Good up to date powerful reminders

    • Écrit par Carson le 2018-12-16
    • You Can't Be Seen Until You Learn to See
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 7 h et 2 min
    • Date de publication: 2018-11-13
    • 4.5 out of 5 stars 144 évaluations

    Prix: CDN$ 30,70

    • Crushing It!

    • How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
    • Auteur(s): Gary Vaynerchuk
    • Narrateur(s): Gary Vaynerchuk, Rich Roll, Amy Schmittauer
    • Durée: 8 h et 2 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 636
    • Performance
      4.5 out of 5 stars 556
    • Histoire
      4.5 out of 5 stars 554

    Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.

    • 5 out of 5 stars
    • Worth the money

    • Écrit par Anthony le 2018-04-14

    Prix: CDN$ 34,30

    • Influence

    • The Psychology of Persuasion
    • Auteur(s): Robert B. Cialdini
    • Narrateur(s): George Newbern
    • Durée: 10 h et 6 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 240
    • Performance
      4.5 out of 5 stars 210
    • Histoire
      4.5 out of 5 stars 207

    Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.

    • 5 out of 5 stars
    • important

    • Écrit par Wayne le 2018-08-28

    Prix: CDN$ 38,32

    • Building a StoryBrand

    • Clarify Your Message So Customers Will Listen
    • Auteur(s): Donald Miller
    • Narrateur(s): Donald Miller
    • Durée: 4 h et 56 min
    • Version intégrale
    • Au global
      5 out of 5 stars 173
    • Performance
      4.5 out of 5 stars 153
    • Histoire
      4.5 out of 5 stars 152

    Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

    • 5 out of 5 stars
    • Excellent and practical ideas!

    • Écrit par Tech Help Canada le 2018-04-15

    Prix: CDN$ 33,20

    • Fanatical Prospecting

    • The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling
    • Auteur(s): Jeb Blount
    • Narrateur(s): Jeb Blount, Jeremy Arthur
    • Durée: 8 h et 21 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 91
    • Performance
      5 out of 5 stars 75
    • Histoire
      4.5 out of 5 stars 75

    Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development: prospecting. The brutal fact is that the number one reason for failure in sales is an empty pipe, and the root cause of an empty pipeline is the failure to consistently prospect.

    • 5 out of 5 stars
    • One of the best sales book I've read so far.

    • Écrit par NTCHIDJE le 2018-07-29
    • The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling
    • Auteur(s): Jeb Blount
    • Narrateur(s): Jeb Blount, Jeremy Arthur
    • Durée: 8 h et 21 min
    • Date de publication: 2016-06-28
    • 4.5 out of 5 stars 91 évaluations

    Prix: CDN$ 26,81

    • The Tipping Point

    • How Little Things Can Make a Big Difference
    • Auteur(s): Malcolm Gladwell
    • Narrateur(s): Malcolm Gladwell
    • Durée: 8 h et 33 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 175
    • Performance
      4.5 out of 5 stars 156
    • Histoire
      4.5 out of 5 stars 154

    In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

    • 5 out of 5 stars
    • A book by a guy who follows his own advice

    • Écrit par Utilisateur anonyme le 2018-03-14

    Prix: CDN$ 30,17

    • This I Know

    • Marketing Lessons from Under the Influence
    • Auteur(s): Terry O'Reilly
    • Narrateur(s): Terry O'Reilly
    • Durée: 9 h et 10 min
    • Version intégrale
    • Au global
      5 out of 5 stars 180
    • Performance
      5 out of 5 stars 166
    • Histoire
      5 out of 5 stars 166

    Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.

    • 5 out of 5 stars
    • So good I am buying the hard copy too

    • Écrit par kw le 2018-03-12
    • Marketing Lessons from Under the Influence
    • Auteur(s): Terry O'Reilly
    • Narrateur(s): Terry O'Reilly
    • Durée: 9 h et 10 min
    • Date de publication: 2018-02-27
    • 5 out of 5 stars 180 évaluations

    Prix: CDN$ 43,86

    • Expert Secrets

    • The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
    • Auteur(s): Russell Brunson, Robert T. Kiyosaki - foreword
    • Narrateur(s): Hank Bannister
    • Durée: 6 h et 11 min
    • Version intégrale
    • Au global
      5 out of 5 stars 30
    • Performance
      5 out of 5 stars 25
    • Histoire
      5 out of 5 stars 26

    Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

    • 5 out of 5 stars
    • from hater to fan

    • Écrit par Utilisateur anonyme le 2019-02-18

    Prix: CDN$ 21,92

    • FREE: The Future of a Radical Price

    • Auteur(s): Chris Anderson
    • Narrateur(s): Chris Anderson
    • Durée: 6 h et 58 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 41
    • Performance
      4.5 out of 5 stars 38
    • Histoire
      4 out of 5 stars 36

    The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

    • 2 out of 5 stars
    • This helped me fall asleep...

    • Écrit par Amazon Customer le 2019-02-19

    Prix: CDN$ 0,00

    • Blue Ocean Strategy

    • How to Create Uncontested Market Space and Make Competition Irrelevant
    • Auteur(s): W. Chan Kim, Renee Mauborgne
    • Narrateur(s): Grover Gardner
    • Durée: 6 h et 27 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 56
    • Performance
      4.5 out of 5 stars 50
    • Histoire
      4.5 out of 5 stars 50

    In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

    • 5 out of 5 stars
    • Make the competition irrelevant

    • Écrit par Utilisateur anonyme le 2018-01-16

    Prix: CDN$ 28,21

    • Go Pro - 7 Steps to Becoming a Network Marketing Professional

    • Auteur(s): Eric Worre
    • Narrateur(s): Eric Worre
    • Durée: 2 h et 49 min
    • Version intégrale
    • Au global
      5 out of 5 stars 105
    • Performance
      5 out of 5 stars 90
    • Histoire
      5 out of 5 stars 90

    Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.

    • 5 out of 5 stars
    • great buy

    • Écrit par Edgar Caceres-Gentil le 2019-03-02

    Prix: CDN$ 9,34

    • Contagious

    • Why Things Catch On
    • Auteur(s): Jonah Berger
    • Narrateur(s): Keith Nobbs
    • Durée: 6 h et 50 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 49
    • Performance
      5 out of 5 stars 41
    • Histoire
      4.5 out of 5 stars 40

    Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

    • 5 out of 5 stars
    • Blown away!

    • Écrit par Hadeel le 2019-03-02
    • Why Things Catch On
    • Auteur(s): Jonah Berger
    • Narrateur(s): Keith Nobbs
    • Durée: 6 h et 50 min
    • Date de publication: 2013-03-05
    • 4.5 out of 5 stars 49 évaluations

    Prix: CDN$ 28,21

    • Onward

    • How Starbucks Fought for Its Life Without Losing Its Soul
    • Auteur(s): Howard Schultz, Joanne Gordon
    • Narrateur(s): Stephen Bowlby
    • Durée: 12 h et 39 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 39
    • Performance
      4.5 out of 5 stars 34
    • Histoire
      4.5 out of 5 stars 34

    In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul.

    • 5 out of 5 stars
    • Loved it

    • Écrit par Lucy888 le 2018-12-09

    Prix: CDN$ 32,38

    • Freakishly Effective Social Media for Network Marketing

    • How to Stop Wasting Your Time on Things That Don't Work and Start Doing What Does!
    • Auteur(s): Ray Higdon, Jessica Higdon
    • Narrateur(s): Ray Higdon, Jessica Higdon
    • Durée: 2 h et 2 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 28
    • Performance
      4.5 out of 5 stars 20
    • Histoire
      4.5 out of 5 stars 19

    In this short and powerful book, network marketing experts Ray and Jessica Higdon teach you proven strategies for marketing and prospecting that allow you to navigate your way through the social media maze and achieve freakishly effective results for your business. Social media has been called the “gold rush” of the 21st century - a new, unchartered world where people in virtually every industry have found fame and fortune. This includes network marketing. The trouble is, as with the gold rush of the mid-1800s, the wild west atmosphere has left a lot of network marketers feeling lost and confused.

    • 2 out of 5 stars
    • meh

    • Écrit par Matthew H. le 2018-10-04

    Prix: CDN$ 8,71

    • Social Media Marketing 2019 + Personal Branding Secrets 2-in-1 Strategy Bundle

    • Learn How to Become a Big Time Influencer on YouTube, Facebook and Instagram with SEO, Some Advertising and This Guide! (Bundle 1)
    • Auteur(s): Dave Welch, Gary Ramsey
    • Narrateur(s): K. Michael Prince, Mike Everhart
    • Durée: 5 h et 24 min
    • Version intégrale
    • Au global
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Histoire
      0 out of 5 stars 0

    This two-in-one audiobook will teach you all you need to know about marketing through social media and establishing a personal brand. 

    Prix: CDN$ 25,00

    • The Outsiders

    • Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
    • Auteur(s): William N. Thorndike
    • Narrateur(s): Brian Troxell
    • Durée: 5 h et 52 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 32
    • Performance
      5 out of 5 stars 30
    • Histoire
      4.5 out of 5 stars 30

    In The Outsiders, you'll learn the traits and methods striking for their consistency and relentless rationality that helped these unique leaders achieve such exceptional performance. Humble, unassuming, and often frugal, these "outsiders" shunned Wall Street and the press, and shied away from the hottest new management trends. Instead, they shared specific traits that put them and the companies they led on winning trajectories: a laser-sharp focus on per share value as opposed to earnings or sales growth; an exceptional talent for allocating capital and human resources; and the belief that cash flow, not reported earnings, determines a company's long-term value.

    • Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
    • Auteur(s): William N. Thorndike
    • Narrateur(s): Brian Troxell
    • Durée: 5 h et 52 min
    • Date de publication: 2013-10-29
    • 4.5 out of 5 stars 32 évaluations

    Prix: CDN$ 24,13

    • Crossing the Chasm

    • Marketing and Selling Technology Projects to Mainstream Customers
    • Auteur(s): Geoffrey A. Moore
    • Narrateur(s): Mike Chamberlain
    • Durée: 9 h et 45 min
    • Version intégrale
    • Au global
      4 out of 5 stars 16
    • Performance
      4 out of 5 stars 15
    • Histoire
      3.5 out of 5 stars 14

    Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

    • 5 out of 5 stars
    • amazing book, loved every detail.

    • Écrit par Utilisateur anonyme le 2019-02-20

    Prix: CDN$ 40,74

    • The Miracle Morning for Network Marketers

    • Grow Yourself First to Grow Your Business Fast
    • Auteur(s): Hal Elrod, Pat Petrini, Honoree Corder
    • Narrateur(s): Rob Actis
    • Durée: 6 h et 5 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 16
    • Performance
      4.5 out of 5 stars 14
    • Histoire
      4.5 out of 5 stars 14

    The Miracle Morning for Network Marketers uses Hal Elrod's global phenomenon to give you the strategies, mindset, and daily rituals that match the top 1 percent of all network marketers, so you can grow yourself and your business faster than you ever thought possible. Once you've nailed down your miracle morning, Hal Elrod and Pat Petrini's book shows you exactly what you should be doing with "the rest of your day".

    • 5 out of 5 stars
    • Went from night owl to morning person

    • Écrit par Madison frank le 2018-09-18

    Prix: CDN$ 26,81

    • The Culture Code

    • An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
    • Auteur(s): Clotaire Rapaille
    • Narrateur(s): Barrett Whitener
    • Durée: 6 h et 29 min
    • Version intégrale
    • Au global
      5 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
    • Histoire
      5 out of 5 stars 1

    Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

    • An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
    • Auteur(s): Clotaire Rapaille
    • Narrateur(s): Barrett Whitener
    • Durée: 6 h et 29 min
    • Date de publication: 2007-08-23
    • 5 out of 5 stars 1 évaluation

    Prix: CDN$ 27,77

    • Hacking Growth

    • How Today's Fastest-Growing Companies Drive Breakout Success
    • Auteur(s): Sean Ellis, Morgan Brown
    • Narrateur(s): Sean Ellis, Morgan Brown
    • Durée: 10 h et 43 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 18
    • Performance
      4.5 out of 5 stars 15
    • Histoire
      4.5 out of 5 stars 15

    An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

    • 5 out of 5 stars
    • Wet practical

    • Écrit par Courtney Stephen le 2018-02-20

    Prix: CDN$ 37,05

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