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Marketing

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    • This Is Marketing

    • You Can't Be Seen Until You Learn to See
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 7 h et 2 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 258
    • Performance
      4.5 out of 5 stars 229
    • Histoire
      4.5 out of 5 stars 229

    Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.

    • 5 out of 5 stars
    • Worth the read (listen) for sure!

    • Écrit par Trent MacKeen le 2018-12-05
    • You Can't Be Seen Until You Learn to See
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 7 h et 2 min
    • Date de publication: 2018-11-13
    • 4.5 out of 5 stars 258 évaluations

    Prix: CDN$ 30,70

    • Crushing It!

    • How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
    • Auteur(s): Gary Vaynerchuk
    • Narrateur(s): Gary Vaynerchuk, Rich Roll, Amy Schmittauer
    • Durée: 8 h et 2 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 780
    • Performance
      4.5 out of 5 stars 688
    • Histoire
      4.5 out of 5 stars 686

    Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.

    • 1 out of 5 stars
    • Not enough detail

    • Écrit par Shawn le 2018-09-12

    Prix: CDN$ 18,04

    • The Tipping Point

    • How Little Things Can Make a Big Difference
    • Auteur(s): Malcolm Gladwell
    • Narrateur(s): Malcolm Gladwell
    • Durée: 8 h et 33 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 243
    • Performance
      4.5 out of 5 stars 218
    • Histoire
      4.5 out of 5 stars 216

    In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

    • 5 out of 5 stars
    • A book by a guy who follows his own advice

    • Écrit par Utilisateur anonyme le 2018-03-14

    Prix: CDN$ 30,17

    • Influence

    • The Psychology of Persuasion
    • Auteur(s): Robert B. Cialdini
    • Narrateur(s): George Newbern
    • Durée: 10 h et 6 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 304
    • Performance
      4.5 out of 5 stars 267
    • Histoire
      4.5 out of 5 stars 265

    Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.

    • 5 out of 5 stars
    • important

    • Écrit par Wayne le 2018-08-28

    Prix: CDN$ 38,32

    • Building a StoryBrand

    • Clarify Your Message So Customers Will Listen
    • Auteur(s): Donald Miller
    • Narrateur(s): Donald Miller
    • Durée: 4 h et 56 min
    • Version intégrale
    • Au global
      5 out of 5 stars 250
    • Performance
      4.5 out of 5 stars 219
    • Histoire
      4.5 out of 5 stars 217

    Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

    • 5 out of 5 stars
    • Brilliant

    • Écrit par Utilisateur anonyme le 2019-02-09

    Prix: CDN$ 33,20

    • Fanatical Prospecting

    • The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling
    • Auteur(s): Jeb Blount
    • Narrateur(s): Jeb Blount, Jeremy Arthur
    • Durée: 8 h et 21 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 138
    • Performance
      5 out of 5 stars 118
    • Histoire
      4.5 out of 5 stars 116

    Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development: prospecting. The brutal fact is that the number one reason for failure in sales is an empty pipe, and the root cause of an empty pipeline is the failure to consistently prospect.

    • 5 out of 5 stars
    • One of the best sales book I've read so far.

    • Écrit par NTCHIDJE le 2018-07-29
    • The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling
    • Auteur(s): Jeb Blount
    • Narrateur(s): Jeb Blount, Jeremy Arthur
    • Durée: 8 h et 21 min
    • Date de publication: 2016-06-28
    • 4.5 out of 5 stars 138 évaluations

    Prix: CDN$ 26,81

    • FREE: The Future of a Radical Price

    • Auteur(s): Chris Anderson
    • Narrateur(s): Chris Anderson
    • Durée: 6 h et 58 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 51
    • Performance
      4.5 out of 5 stars 46
    • Histoire
      4 out of 5 stars 44

    The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

    • 5 out of 5 stars
    • Outdated examples yet worth listening

    • Écrit par Gulo 13 le 2019-08-02

    Prix: CDN$ 0,00

    • Objections

    • The Ultimate Guide for Mastering the Art and Science of Getting past No
    • Auteur(s): Jeb Blount, Mark Hunter - foreword by
    • Narrateur(s): Jeb Blount
    • Durée: 5 h et 53 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 11
    • Performance
      4.5 out of 5 stars 8
    • Histoire
      4 out of 5 stars 8

    Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.

    Prix: CDN$ 17,53

    • Blue Ocean Strategy

    • How to Create Uncontested Market Space and Make Competition Irrelevant
    • Auteur(s): W. Chan Kim, Renee Mauborgne
    • Narrateur(s): Grover Gardner
    • Durée: 6 h et 27 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 75
    • Performance
      4.5 out of 5 stars 67
    • Histoire
      4.5 out of 5 stars 67

    In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

    • 5 out of 5 stars
    • Make the competition irrelevant

    • Écrit par Utilisateur anonyme le 2018-01-16

    Prix: CDN$ 28,21

    • This I Know

    • Marketing Lessons from Under the Influence
    • Auteur(s): Terry O'Reilly
    • Narrateur(s): Terry O'Reilly
    • Durée: 9 h et 10 min
    • Version intégrale
    • Au global
      5 out of 5 stars 237
    • Performance
      5 out of 5 stars 216
    • Histoire
      5 out of 5 stars 216

    Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.

    • 5 out of 5 stars
    • So good I am buying the hard copy too

    • Écrit par kw le 2018-03-12
    • Marketing Lessons from Under the Influence
    • Auteur(s): Terry O'Reilly
    • Narrateur(s): Terry O'Reilly
    • Durée: 9 h et 10 min
    • Date de publication: 2018-02-27
    • 5 out of 5 stars 237 évaluations

    Prix: CDN$ 43,86

    • YouTube Secrets

    • The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
    • Auteur(s): Sean Cannell, Benji Travis
    • Narrateur(s): Sean Cannell, Benji Travis
    • Durée: 3 h et 38 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 14
    • Performance
      4.5 out of 5 stars 12
    • Histoire
      4.5 out of 5 stars 12

    In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than 100 top creators to give you a step-by-step YouTube success playbook.

    • 5 out of 5 stars
    • Get YouTube Inspired!

    • Écrit par Product Patrol le 2019-07-25

    Prix: CDN$ 18,74

    • Purple Cow

    • Transform Your Business by Being Remarkable
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 58 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 54
    • Performance
      4 out of 5 stars 45
    • Histoire
      4.5 out of 5 stars 46

    What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

    • 3 out of 5 stars
    • Is there much new here?

    • Écrit par Michael le 2017-11-06
    • Transform Your Business by Being Remarkable
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 58 min
    • Date de publication: 2009-04-29
    • 4.5 out of 5 stars 54 évaluations

    Prix: CDN$ 18,80

    • Influencer

    • Auteur(s): Brittany Hennessy
    • Narrateur(s): Brittany Hennessy
    • Durée: 4 h et 31 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 39
    • Performance
      4.5 out of 5 stars 34
    • Histoire
      4.5 out of 5 stars 33

    Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle. 

    • 5 out of 5 stars
    • So many gems!

    • Écrit par Utilisateur anonyme le 2018-08-09

    Prix: CDN$ 30,67

    • Go Pro - 7 Steps to Becoming a Network Marketing Professional

    • Auteur(s): Eric Worre
    • Narrateur(s): Eric Worre
    • Durée: 2 h et 49 min
    • Version intégrale
    • Au global
      5 out of 5 stars 137
    • Performance
      5 out of 5 stars 115
    • Histoire
      5 out of 5 stars 115

    Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.

    • 5 out of 5 stars
    • WoW

    • Écrit par Audrey Ann le 2019-07-19

    Prix: CDN$ 9,34

    • Social Media Marketing Mastery 2019: 3 Books in 1

    • How to Build a Brand and Become an Expert Influencer Using Facebook, Twitter, Youtube & Instagram - Top Digital Networking & Personal Branding Strategies
    • Auteur(s): Robert Miller
    • Narrateur(s): George Johnson, Curtis Wright
    • Durée: 10 h et 20 min
    • Version intégrale
    • Au global
      0 out of 5 stars 0
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      0 out of 5 stars 0
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      0 out of 5 stars 0

    Master social media marketing & become an expert! Get your social media marketing book collection now! Social Media Marketing 2019: 3 Books in 1 includes three social media marketing audiobooks by Robert Miller. It includes How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand and The Power of Instagram Marketing - How to Win Followers & Influence Millions Online Using Highly Effective Personal Branding & Digital Networking Strategies.

    Prix: CDN$ 31,27

    • All Marketers Are Liars

    • The Power of Telling Authentic Stories in a Low-Trust World
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 4 h et 17 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 55
    • Performance
      4.5 out of 5 stars 51
    • Histoire
      4.5 out of 5 stars 51

    Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

    • 5 out of 5 stars
    • Powerful book about why you must tell a good story

    • Écrit par Utilisateur anonyme le 2018-04-11
    • The Power of Telling Authentic Stories in a Low-Trust World
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 4 h et 17 min
    • Date de publication: 2005-05-25
    • 4.5 out of 5 stars 55 évaluations

    Prix: CDN$ 26,81

    • Secrets of Sand Hill Road

    • Venture Capital and How to Get It
    • Auteur(s): Scott Kupor, Eric Ries
    • Narrateur(s): Sean Runnette
    • Durée: 9 h et 48 min
    • Version intégrale
    • Au global
      5 out of 5 stars 6
    • Performance
      4.5 out of 5 stars 3
    • Histoire
      5 out of 5 stars 3

    Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.

    Prix: CDN$ 35,09

    • Freakishly Effective Social Media for Network Marketing

    • How to Stop Wasting Your Time on Things That Don't Work and Start Doing What Does!
    • Auteur(s): Ray Higdon, Jessica Higdon
    • Narrateur(s): Ray Higdon, Jessica Higdon
    • Durée: 2 h et 2 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 33
    • Performance
      4.5 out of 5 stars 23
    • Histoire
      4.5 out of 5 stars 22

    In this short and powerful book, network marketing experts Ray and Jessica Higdon teach you proven strategies for marketing and prospecting that allow you to navigate your way through the social media maze and achieve freakishly effective results for your business. Social media has been called the “gold rush” of the 21st century - a new, unchartered world where people in virtually every industry have found fame and fortune. This includes network marketing. The trouble is, as with the gold rush of the mid-1800s, the wild west atmosphere has left a lot of network marketers feeling lost and confused.

    • 2 out of 5 stars
    • meh

    • Écrit par Matthew H. le 2018-10-04

    Prix: CDN$ 8,71

    • Alchemy

    • The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
    • Auteur(s): Rory Sutherland
    • Narrateur(s): Rory Sutherland
    • Durée: 9 h et 38 min
    • Version intégrale
    • Au global
      5 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
    • Histoire
      5 out of 5 stars 1

    Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

    • The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
    • Auteur(s): Rory Sutherland
    • Narrateur(s): Rory Sutherland
    • Durée: 9 h et 38 min
    • Date de publication: 2019-05-07
    • 5 out of 5 stars 1 évaluation

    Prix: CDN$ 20,29

    • One Million Followers: How I Built a Massive Social Following in 30 Days

    • Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
    • Auteur(s): Brendan Kane
    • Narrateur(s): Brendan Kane
    • Durée: 6 h et 15 min
    • Version intégrale
    • Au global
      3.5 out of 5 stars 7
    • Performance
      3.5 out of 5 stars 7
    • Histoire
      4 out of 5 stars 7

    Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? 

    • 1 out of 5 stars
    • There’s nothing new here

    • Écrit par Utilisateur anonyme le 2019-07-21

    Prix: CDN$ 25,00

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