Showing results by author "Brent Adamson" in All Categories
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The Challenger Sale
- Taking Control of the Customer Conversation
- Written by: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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Overall
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Performance
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Story
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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meh...
- By Gaff2049 on 2019-12-05
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The Challenger Sale
- Taking Control of the Customer Conversation
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Release date: 2019-07-16
- Language: English
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Price: $17.48 or 1 Credit
Sale price: $17.48 or 1 Credit
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- Written by: Brent Adamson, Matthew Dixon, Pat Spenner, and others
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
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Pay attention, take notes, lead your market
- By Pnw_snapper on 2018-11-12
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- Narrated by: Steve Kramer
- Length: 8 hrs and 40 mins
- Release date: 2015-09-08
- Language: English
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Price: $23.31 or 1 Credit
Sale price: $23.31 or 1 Credit
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