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How people perceive you has always been critical to a successful career. Now add in the Internet, social media, and the unrelenting hum of 24/7 business, and the ability to brand and promote yourself effectively becomes absolutely essential for young professionals to land the job, earn the raise, or get that much-deserved promotion. It is only with the ability to promote yourself that managers and executives can see Gen Y workers as invaluable employees, game-changing managers, or the people whose names are synonymous with success. So how do they stand out and get ahead?

New York Times best-selling author Dan Schawbel guides the next generation of leaders to create a workplace where teammates feel genuinely connected, engaged, and empowered to grow strong interpersonal skills rather than relying on technology. Based on Schawbel's exclusive research studies - featuring the perspectives of over 2,000 managers and employees across different age groups and from the US, UK, China, India, Brazil and other countries.

Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success. There is no job security anymore, which means that the way we manage our careers has forever changed. Now everyone in the world is your competition, and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.

Dan Schawbel guides the next generation of leaders to create a workplace where teammates feel genuinely connected, engaged, and empowered to grow strong interpersonal skills rather than relying on technology. Based on Schawbel's exclusive research studies - featuring the perspectives of more than 2,000 managers and employees across different age groups and from the US, UK, China, India, Brazil, and other countries - Back to Human reveals why electronic and virtual communication, though useful, actually contributes to a stronger sense of isolation at work than ever before.

The ability to brand and promote yourself effectively is essential for young professionals to land the job, earn the raise, or get that much-deserved promotion. Career guru and personal branding expert Dan Schawbel knows what it takes to succeed in the world of business. This audiobook combines his bestselling books Promote Yourself and Me 2.0 to offer twice the advice on what you can do to find and build an outstanding career.

New York Times bestselling author Dan Schawbel distills the most actionable and tangible advice from a variety of world-class humans including entrepreneurs, authors, Olympians, politicians, billionaires, Nobel Prize winners, TED speakers, celebrities, astronauts and more.