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Kentucky basketball coach John Calipari is known for his unparalleled ability to recruit the nation's best young players, some of whom will spend just one year with him before going to the NBA, and convincing them to commit to the team without sacrificing their personal goals. It is a promise he makes to them: "Fully invest in the present - and each other - and I guarantee it will serve your future." Here, for the first time, he distills his team-building methods in ways that apply to CEOs, business owners, and more.

In Players First, John Calipari relates for the first time anywhere his experiences over his first four years coaching the Kentucky Wildcats, college basketball's most fabled program, from the doldrums to a national championship, drawing lessons about leadership, character, and the path to personal and collective victory. At its core, Calipari's coaching philosophy centers on keeping his focus on the players - what they need to get the best out of themselves and one another.

Job loss. Foreclosure. Relationship woes. Health issues. Dire financial straits. If recent history has taught us anything, it's that nobody goes through life unscathed -- no matter how rich, how smart, how talented, or how fortunate they may be. White collar, blue collar, or no collar, there is an undeniable commonality to the raw emotion that strikes people when they are knocked down.