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Sir Ken Robinson's groundbreaking book The Element introduced listeners to a new concept of self-fulfillment through the convergence of natural talents and personal passions. The Element has inspired people all over the world and has created for Robinson an intensely devoted following. Now comes the long-awaited companion, the practical guide that helps people find their own Element.

The Element shows the vital need to enhance creativity and innovation by thinking differently about human resources and imagination. It is an essential strategy for transforming education, business, and communities to meet the challenges of living and succeeding in the 21st century.

Parents everywhere are deeply concerned about the education of their children, especially now, when education has become a minefield of politics and controversy. One of the world's most influential educators, Robinson has had countless conversations with parents about the dilemmas they face. As a parent, what should you look for in your children's education? How can you tell if their school is right for them and what can you do if it isn't? In this important new book, he offers clear principles and practical advice on how to support your child through the K-12 education system.

Ken Robinson is one of the world's most influential voices in education, and his 2006 TED Talk on the subject is the most viewed in the organization's history. Now, the internationally recognized leader on creativity and human potential focuses on one of the most critical issues of our time: how to transform the nation's troubled educational system.

Most institutions unknowingly train employees, or teach students using an outdated approach that relies on a punishment-reward system that doesn’t work. (Hint: You’re probably using it right now). This faulty approach squanders of potential, creates negative feedback loops, and leaves many with the false assumption that they aren’t “smart”. The good news? We don’t have to make that mistake anymore. Scientists have found that people are chemically and structurally hardwired to enjoy learning. It’s in our DNA.

In 1916, Pancho Villa crossed into New Mexico and attacked the town of Columbus, killing civilians and soldiers, burned the town, and stole supplies. He fled back to Mexico hiding in the mountains of Chihuahua. President Woodrow Wilson sent Major General Blackjack Pershing and Lieutenant George Patton into Mexico to exact revenge in what was called the Mexican Expedition.