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The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

We've been told that working harder and smarter is the only way to succeed in business and life. But it's not true. Hustle culture is causing burnout and pain in our lives, making us feel divided. What if instead we focused on working creatively with others? And asked How can we shape cultures people love? There is hope in co-creation. Brave Together is a deep exploration into how we can live and lead as co-creators, filled with unexpected stories, powerful principles, and a future-oriented framework.

Corporate Turnaround Artistry is a complete guide for entrepreneurial companies in times of financial distress - presenting effective strategies and proven methods to revive and rehabilitate your business. Uncertain economic times have significantly altered the financial resources available to struggling businesses. Narrowing margins and mounting internal and external pressure has taken their toll on many companies. Fortunately, most businesses can be repaired while maintaining their existing revenue structure.

Now betrayed by the Emperor he once protected, master swordsman Saukendar leaves the way of the sword behind him forever - so he thinks. When a headstrong peasant girl burning to avenge her murdered family demands that he train her, Saukendar is faced with a momentous choice. Send Taizu away, never see her again - or join her and destroy the tyrant who has nearly destroyed them both.

In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business.

We live in a factory-made world: modern life is built on three centuries of advances in factory production, efficiency, and technology. But giant factories have also fueled our fears about the future since their beginnings, when William Blake called them "dark Satanic mills". Many factories that operated over the last two centuries - such as Homestead, River Rouge, and Foxconn - were known for the labor exploitation and class warfare they engendered, not to mention the environmental devastation caused by factory production.

Best-selling author Jeff Alworth takes serious beer aficionados on a behind-the-scenes tour of 26 major European and North American breweries that create some of the world's most classic beers. Learn how the Irish make stout, the secrets of traditional Czech pilsner, and what makes English cask ale unique by delving deep into the specific techniques, equipment, and geographical factors that shape these distinctive styles.

Decorated army officer Major Ed Dames tells the shocking true story of his time asoperations and training officer for the Defense Intelligence Agency's top-secret Psychic Intelligence Unit. Together with his PSI Spyteam, Dames used the practice of remote viewing to uncover accurate and verifiable military intelligence by going where no intel operatives on the ground could go - into the very mind of the enemy.

With a round, open face and a penchant for tall tales, Matteo de Lorenzo resembled everyone's kindly uncle. But Uncle Marty, as he was known throughout the Genovese crime family, was one of the New York mob's top earners throughout the 1960s and '70s, the mastermind of a billion-dollar trade in stolen and counterfeit securities.

Homicide detective Hoke Moseley is called to a posh Miami neighborhood to investigate a lethal overdose. There he meets the alluring stepmother of the decedent and begins to wonder about dating a witness. Meanwhile, he has been threatened with suspension by his ambitious new chief unless he leaves his beloved, if squalid, suite at the Eldorado Hotel and moves downtown. With free housing hard to come by, Hoke is desperate to find a new place to live.

Perhaps you've already experienced circumstances so shattering you may wonder today whether it's even possible to pick up the pieces. And maybe you can't. But God can—and the good news is, he wants to reassemble the shards of your life into a wholeness that only the broken can know.

In Fail Fast, Learn Faster: Lessons in Data-Driven Leadership in an Age of Disruption, Big Data, and AI, Fortune 1000 strategic advisor, noted author, and distinguished thought leader Randy Bean tells the story of the rise of Big Data and its business impact-its disruptive power, the cultural challenges to becoming data-driven, the importance of data ethics, and the future of data-driven AI.

When Miami homicide detective Hoke Moseley receives an unexplained order to let his beard grow, he doesn't think much about it. He hastoo much going on at home, especially with a man he helped convict ten years before moving in across the street. Hoke immediately assumes the worst, andc onsidering he has his former partner, her newborn, and his two teenage daughters living with him, he doesn't like the situation one bit.

This essential guide is for anyone who wants to keep their lives and their environment spiritually clean and protected. In it, the author shows how to use incense and flowers to clear the air after arguments; protect yourself from negative energy while you sleep; clean the previous tenant's vibrations out of your house or apartment; use cleansing baths for luck, love, and financial improvement; and counteract the Evil Eye. First published by Weiser in 1982, this Weiser Classic edition includes a new foreword by Lilith Dorsey, author of Orishas, Goddesses, and Voodoo Queens.

Stephen Colbert is far more than a comedian and improv genius. As head of his fanciful Colbert Nation, the quick-witted host of The Late Show with Stephen Colbert and former host of Comedy Central's The Colbert Report has delighted fans with his wit, audacity, and innovative uses of language and the media.

In 2020, an invisible germ - a virus - wholly upended our lives. We're most familiar with the viruses that give us colds or Covid-19. But viruses also cause a vast range of other diseases, including one disorder that makes people sprout branch-like growths as if they were trees. Viruses have been a part of our lives for so long that we are actually part virus: the human genome contains more DNA from viruses than our own genes. Meanwhile, scientists are discovering viruses everywhere they look: in the soil, in the ocean, even in deep caves miles underground.

Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.

In November 2018, the world was shocked to learn that two babies had been born in China with DNA edited while they were embryos - as dramatic a development in genetics as the cloning of Dolly the sheep was in 1996. In this book, Hank Greely, a leading authority on law and genetics, tells the fascinating story of this human experiment and its consequences. Greely explains what Chinese scientist He Jiankui did, how he did it, and how the public and other scientists learned about and reacted to this unprecedented genetic intervention.

Your mind is yours to redesign, redecorate, and create! The idea that you are what you think has concerned philosophers from Marcus Aurelius to the Buddha. Today, this age-old message is delivered via cognitive behavioral therapy and CBT techniques. Dr. Maisel moves cognitive change a giant step forward by describing the room that is your mind and how human consciousness is experienced there. Packed with visualization exercises, this accessible guide makes redesigning your mind and changing what you think easy and simple, an upgrade to the CBT method.

In the newly revised fourth edition of Hire with Your Head: Using Performance-Based Hiring to Build Outstanding Diverse Teams, influential recruiting and hiring expert Lou Adler delivers a practical guide to consistently identifying and hiring the best people and scaling that process throughout your company.