Art Business

El Arte de la Guerra es el mejor libro de estrategia de todos los tiempos. Inspiró a Napoleón, Maquiavelo, Mao Tse Tung y muchas más figuras históricas. Este libro de dos quinientos mil años de antigüedad, es uno de los más importantes textos clásicos chinos, en el que, a pesar del tiempo transcurrido, ninguna de sus máximas ha quedado anticuada, ni hay un solo consejo que hoy no sea útil.

Today's organizations face two daunting challenges: how to create new sources of competitive advantage to sustain long-term growth, and how to engage leaders at every level of the organization so that they are more proactive and forward-looking in their area of responsibility. The Art of Strategic Leadership uses a unique approach to examine what it means to be a strategic leader.

In the world of Fringe (or off-off-Broadway) theatre, a strong debate has been raging for years - when you're producing a low/no-budget production, how on earth can you make it happen and still treat everyone involved in an open, honest, and ethical manner? Open Book Theatre Management is the first audiobook ever to show you exactly how to mount a theatre production without losing either your integrity or your shirt.

Jaron Lanier, a Silicon Valley visionary since the 1980s, was among the first to predict the revolutionary changes the World Wide Web would bring to commerce and culture. Now, in his first book, written more than two decades after the web was created, Lanier offers this provocative and...

The Lioness of Boston is a portrait of what society expected a woman's life to be, shattered by a courageous soul who rebelled and was determined to live on her own terms.

Great communication skills can make all the difference in your personal and professional life, but for those who tend to get a bit tongue-tied under pressure or just have a hard time asserting themselves, voicing thoughts coherently and confidently can be difficult. Author Elizabeth Kuhnke takes the intimidation out of communication by sharing her top tips for successful communication in any situation. Find out how to listen actively, establish rapport, communicate with credibility, manage communication in difficult situations, and converse with ease using modern technology - and lots more.

Traveling from New York to Los Angeles, Stockholm to Korea, John Seabrook visits specialized teams composing songs in digital labs with novel techniques, and he traces the growth of these contagious hits from their origins in early '90s Sweden to their ubiquity on today's charts. Featuring the stories of artists like Katy Perry, Britney Spears, and Rihanna as well as expert songsmiths like Max Martin, Ester Dean, and Dr. Luke, The Song Machine will change the way you listen to music.

A leader is not necessarily someone who graces the cover of a national magazine. A leader is not necessarily the head of a corporation or even of a small business - though everyone working underneath that person hopes he or she is. A leader is a connector, a communicator, a coach, a problem-solver, a decision-maker, and a team-builder. And to be all of these, a leader must self-manage well. This book, written by a leader in his own right, is not a devotional, though it has some of that flavor. It is also not another leadership book meant to be listened to only and set aside.

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation.

Everything you need to know about making music in one place, 2024 and beyond! Not so long ago, music production was only available to the rich and famous. However, these days, it’s now possible to produce professional sounding music from your own home. In fact, you don’t even need to know how to play an instrument or know anything about the technology, or even need expensive equipment. All you need is a decent computer and some inspiration. This audiobook will tell you the rest!

How the acting profession works and what to expect. The things you always do and the things you never do — and I mean ever.

Cutting through all the white noise, chatter, and superficiality our cell phones and social media cause, one of Tibet's highest and most respected spiritual leaders offers simple and practical advice to help us increase our attentions spans, become better listeners, and strive to appreciate the...

Say goodbye to awkward silences and hello to magnetic charisma. Become the person everyone wants to know, talk to, and be around. Are you an introvert? Not anymore! This audiobook will unleash your inner social butterfly, allowing you to spread your wings and soar in any social situation. Are you ready to talk your way to the top? Press play and let's revolutionize your social life!

Factory Records has become the stuff of legend. The histories of the label have been told from many perspectives, from visual catalogues and memoirs to exhibitions. Yet no in-depth history has ever been told from the perspectives of the women who were integral to Factory's cultural significance. Told entirely in their voices, I Thought I Heard You Speak is an oral history that reveals the true cultural reach of the label and its staying power in the twenty-first century.

Listening to this Millenium audio version of this RGH international bestseller, you can discover how to persuade people to do what you think and what you want but have them think it was their idea. Learn how to generate so may foolproof ideas, solutions to problems and Eurekas! that will need to carry around pen and paper to capture them all. You can start creating wealth without capital. This works. This is foolproof.

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is you.

In The Best Place to Work, award-winning psychologist Ron Friedman, Ph.D. uses the latest research from the fields of motivation, creativity, behavioral economics, neuroscience, and management to reveal what really makes us successful at work. Combining powerful stories with cutting edge findings, Friedman shows leaders at every level how they can use scientifically-proven techniques to promote smarter thinking, greater innovation, and stronger performance.

How many times have your financial challenges made you shout things like that? These and many other unprintable words are often how we must let our frustration out. But shout no more! Between these covers, you will find a simple, yet smart method to help you manage things better from now on.

From the New York Times bestselling author of Ahead of the Curve, a revelatory look at the importance and cultural role of sales—an essential human attribute that underpins business, religion, romance, and more—and the traits that distinguish the best sales people. Sales is the single...

You probably think sales reps close deals. But the data’s in. More than 90 percent of B2B buying happens during internal meetings—not sales meetings. Which means deals are won and lost when you're not in the room. Yet, the typical sales book and process still focuses on sales reps in sales meetings. It’s like trying to win a Formula 1 race while driving on the wrong track. That’s why Selling With teaches you the art of buyer enablement—the process of creating committed champions for every deal in your pipeline, while enabling them to sell internally with a compelling written message.