Behavior Management

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and...

Trust is the basis for all that we do as leaders and as organizations. Employees who trust their employers are more productive and creative. Businesses that earn their customers' trust maintain better relationships and reap better results. Meanwhile, breaches of trust between companies and the public are becoming more frequent—and more costly. If you read (or listen to) nothing else on trust, listen to these ten articles.

What really drives workplace equity and inclusion - beyond strategies and systems? The truth is, all historically excluded persons who have broken through to greater levels of professional belonging and achievement have succeeded not by policy and systems change alone, but because of leaders who chose to remove barriers, open doors, and guide them toward their goals. The bottom line? Someone made a way for them. Using case studies, data, and candid storytelling, Tara Jaye Frank outlines how leaders with power and position can clear the path to workplace equity.

When Jochen Zeitz and Anselm Grun first met onstage as "the manager and the monk", Zeitz was CEO and Chairman of Puma, and Father Grün was a monk serving as the business manager of his Benedictine abbey. They discuss what it means to lead and manage responsibly and sustainably in today's shifting world. Available now in English, The Manager and the Monk features these topical essays and dialogues, drawing on sources as diverse as the Bible, contemporary religious thought, psychological theory, and the innovative "environmental profit & loss account" Zeitz developed for Puma.

Anyone can be a leader. You don't have to be a CEO or work in a management position to have influence. Your Leadership Moment provides practical tools, techniques and inspiration to discover your leadership potential. It combines personal and real-world anecdotes with a framework for leadership that can help anyone learn to lead.

Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings - the parent company of Enterprise, Alamo, and National rental car companies - to discover how attention to stakeholder relationships can be a key factor in success.

Detonate explains how organizations built up bad habits, identifies which ones masquerade as "best practices", and suggests alternatives that can contribute to winning in the marketplace. With a focus on optimism and empowerment, it focuses on an approach and mindset which are critical to successfully compete in an era characterized by profound technological advances and uncertainty.

Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox - the belief that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity.

The coauthor of In Search of Excellence offers his unique practical insights on business, management, leadership, and success. Peters' valuable commentary and advice spans across such crucial subjects as listening to customers, noting symbols, circulating, motivating others, and striving for...

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications - not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”....

Health care is in the midst of a massive disruption. With financial structures in tatters and the future uncertain, this is the moment to begin the revolution. But first, leaders need to learn how to support staff at all levels as they make transformational improvements in care. This book demonstrates that real change is very personal and has to start at the top - whether you're an executive, governing board member, manager, or physician.

Entrepreneurs, businessmen, and investors are constantly looking for principles and rules that will pave the way for success. Usually, those at the forefront are successful entrepreneurs from Silicon Valley or legendary Wall Street investors. But the principles of economic growth, wealth creation, and preservation were written long before the rise of the modern market economy and its heroes.

Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.

Detective Andreas Ruffner is no fool—he’s found a man who loves him, puts up with him, and has stuck with him through hell and back, and it’s time to put a ring on it. Darren Corliss is the love of his life, and he wants the whole world to know it. Now the fun part—the wedding! Well, after the not-so-fun part of planning the wedding in between dealing with overbearing and impossible-to-please family members.

The Review Cycle is a disruptive new consumer behavior model developed by social innovator, Matt R. Vance. This four-phase model illustrates the cyclical consumer decision-making process, informed by online reviews. Such decisions include everything from what we buy and where we eat to what doctor we use and where we apply for jobs.

The ever-increasing pace of change in today's organizations requires us all to understand and quickly adapt to constant shifts in the way our companies operate and how work gets done. Developing your own and your team's learning agility will keep your skills fresh, and help you stay flexible, grow from mistakes, and successfully respond to unexpected challenges.

Managers will learn how and why to stop bullying; prepare executives to lead the campaign and to resist undermining efforts of subordinates; and create a new, positive role for human resources. Outlining the required steps, The Bullying-Free Workplace includes information on how to create a preventive policy that brings consequences, like never before, when violated.

How can we create workplaces where people thrive and love what they do and where they work? Al Lopus, cofounder and CEO of Best Christian Workplaces Institute, has studied hundreds of organizations to discover eight key drivers in companies with healthy cultures and engaged employees. With compelling case studies, behind-the-curtain revelations, and enlightening personal anecdotes, Road to Flourishing will motivate leaders, managers, and their teams to reimagine, reassess, and renew their commitment to building healthy work cultures where everyone can flourish.

Quiet Quit & Fully Live is a thought-provoking exploration of the quiet quitting phenomenon, challenging the negative connotations it often carries. The book explores how stepping back from over-engagement at work can lead to a more balanced life, enhanced personal well-being, and surprisingly, a boost in workplace productivity. It argues that by setting healthy boundaries, individuals can reignite their passion for their roles and bring a renewed sense of purpose to their teams.

Erving Goffman effectively extends his argument in favor of a diagnosis of deviant behavior which takes account of the whole social situation.