Behavioral Psychology

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

From the author of Against Empathy comes a different kind of happiness book, one that shows us how suffering is an essential source of both pleasure and meaning in our lives. Why do we so often seek out physical pain and emotional turmoil? We go to movies that make us cry, or scream, or gag...

One of the world’s top pick-up artists, Richard La Ruina went from having no women to being a true master of seduction. Now he shows you how to do the same. So move over Mystery, and tell Neil Strauss that The Rules of the Game are about to be rewritten. Every element of the winning pickup is...

Break free from alcohol and take control of your life using the latest in Cognitive Behavioral Therapy (CBT), neuroscience, and habit-breaking strategies. Are you tired of the cycle of drinking and ready for real, lasting change? Quit Alcohol is a comprehensive, science-backed guide designed to help you understand the psychological and neurological forces behind alcohol addiction—and, most importantly, how to overcome them.

From the best-selling author of Subliminal and The Drunkard's Walk, a groundbreaking new look at the neuroscience of change, and at how tapping into elastic thinking will help us thrive in the modern world. Drawing on cutting-edge research, Leonard Mlodinow takes us on an illuminating journey...

A mindful and spiritual approach to manifesting and using our own power—from a national bestselling author and world-renowned Buddhist monk “Among Buddhist leaders influential in the West, Thich Nhat Hanh ranks second only to the Dalai Lama.” — The New York Times Every day, in every...

In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and ""whatever it takes"" are required to run a successful business today. In Rework, Jason Fried and David Heinemeier Hansson introduced a new...

Reconnected Kids is a groundbreaking guide to help parents resolve their child's behavioral problems—without medication, strife, or drama. This empowering method shows parents how to first identify their own role in their child's behavior, and then how to guide the child to focus on goals, practice lifelong good habits, and stay motivated.

In Mars and Venus On A Date John Gray blasts off into the exciting new territory of the singles universe, turning his unique expertise to unattached men and women who desire lasting intimacy. Mars and Venus on a Date is for all those single people who are looking for love, including the newly...

“By one of the great psychologists of our time, a book that shows us how we can answer the universal questions that define our lives: Can I succeed? Do I belong? Am I loved?”—Carol S. Dweck, PhD, bestselling author of Mindset Discover simple psychological shifts that build trust, belonging...

SHORTLISTED FOR THE FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR American Psychological Association's Ursula Gielen Global Psychology Book Award Winner PROSE Award Finalist Zócalo Book Prize Finalist A revelatory, paradigm-shifting work from a renowned Columbia professor and...

About Behaviorism is about the controversial philosophy known as behaviorism, written by its leading exponent.

The first new book from beloved therapist and writer Torey Hayden in almost fifteen years—an inspiring, uplifting tale of a troubled child and the remarkable woman who made a difference. In a forgotten corner of Wales, a young girl languishes in a home for troubled children. Abandoned by her...

Anger is everywhere - and it has real risks, including heart disease and depression. So, how can you break free from painful, self-defeating, and dangerous anger traps? Drawing on the gold standard treatment for anger-cognitive behavioral therapy (CBT) - and informed by the no-nonsense approach of rational emotive behavior therapy (REBT) - this workbook is chock-full of powerful tools, exercises, and self-assessments to help you overcome destructive anger, once and for all.

The author of the New York Times bestseller Cinderella Ate My Daughter offers a clear-eyed picture of the new sexual landscape girls face in the post-princess stage—high school through college—and reveals how they are negotiating it. A generation gap has emerged between parents and their...

A celebrated social psychologist offers a radical new perspective on cultural differences that reveals why some countries, cultures, and individuals take rules more seriously and how following the rules influences the way we think and act. In Rule Makers, Rule Breakers, Michele Gelfand, “an...

For even the fittest, healthiest, and most vibrant among us, the truth is there are inevitable challenges that come from growing older. Major life transitions such as retirement, the loss of family or a partner, changes in our bodies, and changing social roles in everyday life can lead to feelings of uncertainty, loss of control, and even anxiety and depression. But aging doesn't have to be a negative thing. You can carve out your own path. This book will show you how to live with more vitality and joy—at any age!

Why do people reject science and believe online conspiracy theories? How are people radicalized online and go on to commit acts of violence? Why is our society so politically polarized? Astonishingly irrational ideas are spreading. Covid denial persists in the face of overwhelming evidence...

A heart-wrenching, yet hopeful, memoir of a young marriage that is redefined by mental illness and affirms the power of love. Mark and Giulia’s life together began as a storybook romance. They fell in love at eighteen, married at twenty-four, and were living their dream life in San Francisco...

We invite you to understand dark psychology with practical explanations and effective and straightforward policies. Dark psychology will help you fully understand happiness by studying psychological methods that instantaneously work. It will enable you to improve the value of your life, not to harm you. You can manage them to your advantage in a short period, if you've always been a victim of your relationship.