Business Communications Management

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. Gen Z changes everything. Today’s businesses...

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek...

Brought to you by Penguin. What's the point of a business without a purpose? James Reed, Chairman and CEO of Reed and author of Why You? 101 Interview Questions You'll Never Fear Again, is on a mission to reform capitalism. Corporations, he argues, are largely ignoring their employees, customers...

New and revolutionary ideas and perspectives on the central management issues of tomorrow by the man Warren Bennis calls ""the most important management thinker of our time."" In this major new work, Peter F. Drucker discusses how the new paradigms of management will change our basic assumptions...

Everybody negotiates at various points every day, be it in life or business, and it’s important to get it right. On average, people leave about 20% of potential mutual gains untapped in any negotiation. This is akin to taking 20% of the value in any deal and dumping it into a garbage canister...

The secret to an extraordinary life starts with five simple changes that anyone can make. In this groundbreaking book, Zack Friedman starts with a fundamental question: What drives success? It's not only hard work, talent, and skill. The most successful people have one thing in common,?the power...

From prominent communication coach Frances Cole Jones comes this indispensable guide in which anyone can learn how to make a spectacular impression in all aspects of their work life -- from giving top notch presentations to dazzling a client to wowing at cocktail parties. It's the go-to handbook...

A strong support network and meaningful connections are crucial to your long-term success and peace of mind. Although successful women excel in every way, many resist the idea of seeking help due to fear of being viewed as weak or incompetent. Instead, they struggle alone and sacrifice their...

Remote work is here to stay,so if you can do it well, you're ahead of the game! The remote work revolution has been rapidly accelerated by the COVID-19 pandemic. How to Thrive in the Virtual Workplace shares insights from the remote employee, manager and leader perspectives, offering a blueprint...

Chaque jour, quel que soit le poste que vous occupez, vous devez persuader, convaincre et vendre. Votre succès en dépend ! Le but de cet ouvrage est de faire de vous un meilleur communicateur, un négocia-teur plus influent, un vendeur plus efficace. Vous ne pouvez assurer la croissance de votre entreprise — et la vôtre — sans ces habiletés.

Presenting a down-to-earth explanation of the basic principles of emotional intelligence, how to develop its basic skills, and their role in the lives of self-made multi-billionaires, this book will help you discover what it takes to succeed so that you can make way for a real change in your entrepreneurial career.

The Improv Approach takes the principles of improv comedy and applies them to everyday interactions, empowering you to navigate even difficult conversations with an ease that without such a strategy too often proves anything but mutually satisfying, and sometimes simply impossible.

This book explains how wielding power affects your emotions and decision making and helps you avoid the traps that lead to negative consequences. With the latest psychological research and practical advice from leading experts, you'll learn how to use soft power to persuade others, fix unhealthy power dynamics in your team, use compassion to connect better with others, and remain ethical in your choices and actions.

Master high-stakes written communication with this comprehensive audiobook guide. Transform complex grammatical concepts into strategic tools that elevate your professional impact across negotiations, correspondence, and critical documents.

In these momentous times, we are each undergoing an unprecedented journey of self-discovery that is a vital part of a collective shift of consciousness. As the shift gathers pace, we can energise the higher compassion of our hearts, the heightened clarity of our minds and the empowered...

It's Monday. Time to hit the pause button on your personality and get ready for the next meeting because, for the next five days, we'll be speaking the language of business. And, from bloated jargon and monotonous memos to syrupy slogans and deadly dull presentations, the official language of business is bull. The second we get to work, we join the masses who trade the wit and warmth of their voices for a corporate stamp of approval and the comfort of conformity.

The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce—a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success. From countless bar signs, stadium...

Un guide pratique et accessible pour apprendre à donner et à recevoir un feed-back en toute tranquillité ! Dans un monde professionnel où l'exigence est de plus en plus forte, il est fondamental d'obtenir un retour sur son travail afin de s'améliorer et de dépasser ses faiblesses. Suivant cette logique, pourquoi ne pas se familiariser à la pratique du feed-back ? Que ce soit pour le donner ou le recevoir, mieux vaut s'y préparer pour ne pas laisser les émotions prendre le dessus.

Master the power of influence and persuasion to achieve more in work and life. For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision.

Most salespeople work hard to become proficient in reaching the frontline managers in their markets. However, a salesperson who wishes to achieve long-lasting success with a client will learn how to also appeal to top-level executives from an “above the line” perspective. Master sales...