Business Insights

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Step into the shoes of luminaries such as Phil Knight, the visionary behind Nike; Jeff Bezos, the trailblazer who revolutionized e-commerce with Amazon; Elon Musk, the indomitable force behind Tesla; Bernie Marcus, the mastermind who shaped Home Depot; Warren Buffett, the revered investment guru; Charlie Munger, the sage of finance; Kirk Kirkorian, the real estate tycoon; Richard Branson, the bold entrepreneur, and countless others. Each billionaire's unique journey is analyzed and dissected to uncover the underlying principles that catapulted them to astronomical heights of success.

Hybrid work is here to stay - but what will it look like at your company? Organizations that mandate rigid, pre-pandemic policies of five days a week at the traditional, co-located office may risk a mass exodus of talent. But designing a hybrid office that furthers your business goals while staying true to your culture will require experimentation and rigorous planning.

Treating People Not Patients, Dr. Michael Sonick provides an invaluable look into the principles that have allowed him to create a state-of-the-art patient centric practice. His back and front stage processes are not only applicable to the practice of dentistry, but to any business that serves people. His insights will empower you to grow your practice or business by changing how you view the people you serve and your role as a professional.

This is a book for leaders, particularly CEOs, executive directors, divisional leaders and for anyone aspiring to lead people in a better way, a more human way. It’s for people who have chosen the ‘adventure ride’ and not the ‘guided tour’. My book is based on over 30 years of real-life experiences with CEOs and leaders: the strategies and cultures they strive to bring into play, their behaviour, successful approaches, challenges, mistakes and at times failures. I have been in the thick of it. I am setting out to shine fresh light through my 12 insights.

List the hottest buzzwords in business today and "analytics" is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,"Big Data"). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data.

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

Your business success depends on your emotional intelligence. This is a skill you can't afford not to invest your time in. Start your journey now! Businesses are run by humans… and in order for them to reach their full potential, emotional intelligence must be at the core of operations. Gone are the days when IQ was a marker of entrepreneurial success. Today, the greatest leaders are those with high EI. The good news is that emotional intelligence is a skill – and that means that you can sharpen it until it’s a shining arrow aimed at meeting all your targets.

Tao of Founders is a transformative guide for entrepreneurs navigating the emotional highs and lows of building a business. Offering timeless wisdom and real-life stories, this book offers a roadmap for finding clarity in chaos, cultivating resilience in the face of setbacks, and nurturing authentic purpose through adversity.

This audiobook is about the underlying events in the life of Jeff Bezos and the ways in which it influenced his life, the way he responded to them, and in the way he used them to his advantage. The story of Bezos traces a path through his life as a youth, looks at his action and his achievements, and deciphers the existence of his greatest achievement - Amazon - in a way that is reflective of his character, his intellect, and his upbringing.

You can't afford to keep taking big risks with uninspiring results. This book is for every leader who knows the frustration of spearheading a critical new initiative for exponential growth, only to watch it perform far short of its potential. The Revenue Acceleration Framework bridges the gap between expectations and execution. Doug Davidoff shines a light on organizational shortcomings that others miss.

As the pace of technological change accelerates, the demand for new skills is increasing. And as technologies like AI take on new tasks and jobs, smart organizations aren't waiting for their new workforces to appear. They are investing in reskilling the workers. They're adopting a skills-based approach to hiring and developing talent. And they're leveraging digital learning tech to upskill their employees dynamically and efficiently. What new approaches should your organization be taking to build the workforce you need—now and tomorrow?

Prosperity is something we aspire to achieve. However, it often seems just out of reach. Perhaps you've tried so many ways to improve your life and even had halting limited success, which has made you feel even more frustrated. The deep, lasting prosperity we desire eludes us because we have let others define it for us, because we've searched for it in the wrong places, and because we haven't had the tools to attain it. This inspiring, practical book provides the framework that you can use to define prosperity on your own terms.

Your mental model is not rigid. At any point in life, you possess the ability to change your perspective. Have you found that success does not erase insecurity and self-doubt? Do you know what it feels like to long for a different life? Sleeping Giants provides practical insights into how ordinary people can choose to build lives that matter.

Gold medal insights in business and life. The world's top athletes excel when under immense pressure: years spent preparing for one event, one chance to perform, the world watching. How do some individuals rise up in these extreme situations to perform at their best while others fail to reach their full potential? In Earn Your Stripes, multiple world champion, paralympian and world record holder Neil Fachie shares the insights he's learned from over a decade at the top of his sport. His success has taken more than just hard work; it involves creating a performance-driven system.

I don’t want to be here. That’s the thought that leads to stress and anxiety at work and home, and it's been overstepping its bounds, standing in the way of the life you want to live. I Want to Be Here uncovers the source of our stress and anxiety, presents the key to its defeat, and shares a method for creating lasting change. The story is told from the perspective of a senior leader in the technology industry, husband, and father, who conquered the anxiety that landed him in the emergency room.

André Taylor is an accomplished, award-winning business leader and one of today’s dynamic voices on personal and professional success. From Wall Street to Main Street he’s led and built successful companies for decades, and advises high-potential individuals, entrepreneurs, and corporate leaders around the world. If you want a comprehensive discussion of success principles and how to apply these principles in multiple areas, you’ll enjoy this extraordinary collection.

Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace is an accessible and unique approach to implementing the many lessons of behavioral economics in your own leadership strategy. You’ll explore how and why your team members often don’t make rational decisions ― and why that can be a good thing.

Remarkable is a rare book that exclusively focuses on providing a comprehensive understanding of unique, pragmatic, and infallible insights that can be put to use on day one to advance your career. More important, Remarkable teaches the art of insightfulness - how to apply higher levels of creative and analytical thinking, using specific methodologies and techniques that result in superior analyses and decision making, a highly cherished skill in the business world.

Countless tools and frameworks claim to make decisions objective and bias-free. But in reality, the defining decisions that leaders face are complex ones with subjective information sources and conflicting courses of action. That's why the toughest choices are left to the leaders, and that's why formulas won't answer them. In Difficult Decisions: How Leaders Make the Right Call with Insight, Integrity, and Empathy, leadership expert Eric Pliner delivers a set of practical tools for listeners to make sense of these complex, subjective decisions quickly and with integrity.