Business Management

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she describes how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset.

One of the strongest drivers propelling corporate expansion in contemporary society is innovation. It is the capacity to develop, and execute fresh ideas, products, technologies, and strategies that boost customer experiences, increase competitiveness in the market, and preserve a competitive edge using which efficiency is enhanced. Companies that give innovation top priority are more likely to be long-term successful, change with the times, and seize new prospects.

Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear...

Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.

Why do some people succeed at change while others fail? It's the way they think! Liminal thinking is a way to create change by understanding, shaping, and reframing beliefs. What beliefs are stopping you right now? You have a choice. You can create the world you want to live in or live in a world created by others. If you are ready to start making changes, listen to this book.

In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.

Would you like to be able to draw people towards you like a magnet? This book is NOT just another communication book and is NOT just a book of tips. This is the ultimate communication system for talking to anybody, anywhere, and in any situation. Using the scientific principles of communication and ©POWER2MIND technology, it will have you talking and communicating to anyone with confidence, charm, and conviction, rapidly and naturally.

The definitive account of India’s biggest start-up that redefined ecommerce, entrepreneurship and the way we shop and live.

The Art of War is a renowned ancient Chinese military treatise written by Sun Tzu, a military strategist and philosopher. Composed around the fifth century BC, it provides valuable insights into warfare and strategy. The book emphasizes the importance of careful planning, understanding the enemy, exploiting weaknesses, and employing tactics to achieve victory.

"These guys are intense. And they bring that same fire to their narration in the audiobook. Listen to these insanely competent SEAL officers tell you exactly how to make a team successful through their firsthand experiences in business and combat." - The Hustle An updated edition of the...

For thousands of years, the Bhagavad Gita has inspired millions of saints, leaders, scientists, philosophers and ordinary people around the world. In this quick read, Vimla Patil draws valuable success mantras from the philosophical text that are sure to take your life to the next level.

W. Edwards Deming details the system of transformation that underlies the "14 Points for Management" presented in Out of the Crisis. The "Deming System of Profound Knowledge", as it is called, consists of four parts: appreciation for a system, knowledge about variation, theory of knowledge, and psychology. Describing the prevailing management style as a prison, Deming describes how applying the System of Profound Knowledge increases productivity, quality, and people's joy in work and joy in learning.

In The Power of One More, renowned keynote speaker and performance expert Ed Mylett draws on thirty years of experience as an entrepreneur and coach to top athletes, entertainers, and business executives to reveal powerful strategies to help you live an extraordinary "one more" life.

In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.

Whether you are moving up, moving on, or just starting out, America's top career coach, Robin Ryan, offers proven, easy-to-learn techniques for mastering the job interview and landing the job of your dreams. This brief, compact book, newly updated in 2008, is packed with useful tips such as: how to establish a career identity or personal brand in the opening minutes of an interview using the 60 Second Sell¿, answers to more than 100 of the toughest interview questions.

Finite games, like football or chess, have known players, fixed rules, and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable, while infinite games have no defined endpoint. There are no winners or losers - only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new audiobook, Simon Sinek offers a framework for leading with an infinite mindset.

Kautilya, also known as Chanakya and Vishnugupta, wrote the Arthashastra not later than AD 150, though the date has not been conclusively established. Legend has it that he was either a Brahmin from Kerala or from north India; however, it is certain that Kautilya was the man who destroyed the Nanda dynasty and installed Chandragupta Maurya as the King of Magadha. A master strategist who was well-versed in the Vedas and adept at creating intrigues and devising political stratagems, Kautilya's genius is reflected in his Arthashastra.

Are your emotions holding you back from success, balance, and fulfillment? Learn how to take control, communicate with confidence, and build stronger relationships with the power of emotional intelligence. Do you struggle with self-doubt and imposter syndrome? Are you overwhelmed by stress and burnout? Do you wish you had the tools to navigate difficult conversations and set healthy boundaries? Jess Pryce—an accomplished aerospace engineer, senior executive, and leadership expert—knows what it takes to succeed in high-pressure environments while maintaining emotional resilience.

A habit expert from Stanford University shares his breakthrough method for building habits quickly and easily. With Tiny Habits you’ll increase productivity by tapping into positive emotions to create a happier and healthier life. Dr. Fogg’s new and extremely practical method picks up where Atomic Habits left off.