Business Research

You've done it! You’ve finished writing your novel. Next step? Time to connect with an agent. The good news is agents are searching for promising new novelists. But are you prepared to immediately capture their attention?

Small business owners are struggling to stand out in authority-driven fields. They’re losing deals to the competition, getting ignored by the media, and missing out on partnerships that could change the trajectory of their business. Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

With practical tips on defining your target audience, establishing a website, creating a blog, building an email list, utilizing social media, attending events and conferences, collaborating with other authors, offering free content, and being consistent, this guide has everything you need to build and maintain a strong author platform. By following the advice of successful authors and marketing experts, you'll learn how to attract readers, establish yourself as an authority in your field, and promote your work effectively.

Publishing your own book can be a daunting process. At each complex stage, you need to make creative and business decisions to make the most out of your work. Self-Publishing takes you through each part of the process, including editing, design, formatting, publishing options, and marketing. With clear explanations and practical tips, this book makes publishing your book easier and more enjoyable. Whether you’re new to self-publishing or an established indie author looking for new ways to promote your work, there is something in this book for you.

Learn about the marketing language model used since 2011, to successfully market content in print, audio, and film. The author, Ambassador Professor David K. Ewen, M.Ed., is an award-winning content producer and highly-acclaimed public speaker in the book publishing industry. His expertise has been sought after since 1994, when he launched his publishing company in the Boston area.

You've been given a critical new assignment. Congratulations! Maybe, you're learning an important new procedure. Perhaps, you've been selected to take the notes at a critical meeting. that's a lot of responsibility, and you want to get it right. Now what? This short audiobook details and walks you through the two vital steps you must use and understand to "get it right" and "get results"!

10 Ways to Promote Your Book, Product, or Service describes different ways to create a successful promotion and write down your plans for what to do. These methods range from putting on special events and creating a regular newsletter and blog to speaking to local groups and creating webinars.

All of us want to live a life of financial freedom. But getting rich overnight isn’t going to happen. If you want to get rich, the best way is to do the things that made rich people rich. This book gives you a proven plan to make more money and to get rich over time. If you are looking for a way to do nothing, change nothing, and still get rich, this book isn’t for you. But if you want to learn the real secrets of the wealthy and are willing to work hard and make changes to your outlook and your life, anyone can get rich slowly.

Why excluding some people from your movement is actually what you want.

This audiobook offers instruction on living the freelancer dream. It explains in simple terms the procedures and tactics to help you get started on this new way of life. It will also define some legal terms and give you practical tools for a head start on your freelancing career.

This chapter-level book can change the way you listen to big shots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising and public relations folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated or brainwashed.

If you’re in business, you probably do quite a bit of writing. You write emails, sales copy, reports, executive summaries, blog posts, operations documents, memos and more. And each time you write, you’re seeking to inform and/or influence your reader. You are, in effect, performing. Publisher and exploratory writing coach Alison Jones wants to get you thinking about writing in a completely different way. Rather than a stage, she wants you to see the blank page as uncharted terrain, as an opportunity for you to explore what you DON’T know, rather than simply expressing what you DO.

I learned how to make a living as a writer about five years ago when I finally took a leap of faith into the world of blogging for business. Now, I am living abroad on a small island in Indonesia, sipping from coconuts and taking in sunsets at the beach every night. I don’t tell you this to prove I’ve gotten rich quick and am now living my best life. I tell you, with complete transparency, that the road to a steady income in the writing business is not easy.

In Don’t Write a Crappy Book! editor and entrepreneur James Ranson unpacks the most common - and toxic - mistakes that first-time nonfiction authors make. Peppered with wisdom from a panel of industry experts, this audiobook debunks the dangerous myths that can torpedo your text and offers clear, practical guidance for writing a book you’re proud of. This is the resource for the aspiring authorpreneur who wants to write and publish a book with minimum hassle and maximum results.

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.

Ready to swap the 9-to-5 grind for a writing career you control? The Freelancer’s Playbook hands you a proven, step-by-step system for turning words into a predictable income—without the guess-work, overwhelm, or feast-or-famine cycle.

Have you ever walked into a fast food restaurant planning to grab something small and left with a super-sized meal, dessert, and maybe even a toy? It’s not just you—and it’s not just coincidence. Fast food chains are experts at subtly influencing your decisions. They use colour, smell, sound, urgency, and emotional cues to encourage you to spend more, eat more, and keep coming back. These techniques aren’t random—they’re carefully crafted psychological strategies designed to benefit the company far more than the consumer.

Plastic surgery has become the answer for many Americans, and in American Plastic sociologist Laurie Essig explores how we arrived at this particular solution. Over the last decade there has been a 465 percent increase in cosmetic work, and we now spend over $12 billion annually on procedures like liposuction, face-lifts, tummy tucks, and boob jobs.