Business Strategy

How do you gain an edge in the digital world order? “Another book for the ages from a master! . . . Particularly insightful is his emphasis on how the end-to-end individual consumer experience will separate winners from losers in our new digital age.”—Fred Hassan, chairman, Caret Group...

Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in.

Harpreet Grover and Vibhore Goyal met in college and then spent the next decade of their lives building a company before exiting successfully. One way to tell their story is this: they had a dream, they followed it and, then, through perseverance, they made it come true. But that’s not really...

A BMW in a Costco parking lot? A working-class family with a 50-inch plasma TV? What’s going on in the mind of the new consumer? TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them...

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

What if your small family daycare could run as if you had a full-time team of childcare professionals working for you? That's exactly what you could have after implementing the knowledge found in this series. I'm going to teach you how to set yourself apart as a quality family daycare provider that is better than the largest childcare center in your area. The goal is to get your business stable. It will be ready to duplicate, expand it into a larger childcare center, or just have someone else take over for you, if you prefer.

Only 10% to 25% of organizations get it right when it comes to achieving the expected results from their strategic planning. This means 75% to 90% of them are leaving results on the table and wasting their time on things that don't matter. Almost a decade ago, a major steel manufacturer approached Sean Ryan and his team to help them think through how to better convert strategy to results. This was the catalyst for the seven gears that translate strategy to results found in Strategy-Execution-Results (SXR).

Turn your business into a sales and marketing powerhouse! Every day, businesses like yours underperform as millions are wasted on ineffective marketing. This is not only lost time and lost money but it’s threatening your culture and any real opportunity to grow. In The 7 Disciplines of Relationship Marketing, you’ll discover the greatest marketing strategy in history. And the best part...it’s right in front of you, doesn’t have to cost a fortune, and has a track record that can produce consistent and lasting growth for you and your company.

In "The Consumer's Journey to Purchasing Funeral Services: A Marketing Roadmap for Growing Market Share and Revenue," Bill A Johnston, a leading expert on Facebook ads for the funeral home industry, reveals the strategic marketing insights you need to become the market leader in your area. This comprehensive guide takes you through the consumer's journey from initial awareness to becoming a loyal, retained customer.

In general, companies decide to begin franchising for one of three reasons: lack of money, people, or time. Opening your own franchise business is a big step for those who choose the venture, and it can be somewhat intimidating. The franchise marketplace is filled with innumerable franchise systems over a vast range of industries.

The famed political advisor to Uber, FanDuel, Lemonade, Tesla and other startups reveals what really happens at the intersection of politics, tech and business Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming...

Perhaps one of the most influential and controversial books in history, Machiavelli’s The Prince raises issues that are still debated centuries after its publication. The theories he developed in The Prince were derived from his observation of the successes and failures of the ruling class. The Prince was designed as a practical guide for newly appointed rulers and is required reading for all persons in a position of authority who strive for grandeur in business and politics.

A powerful manifesto for CEOs and employees alike: Influential and award-winning business leader Margaret Heffernan reveals how organizations can build ideal workplace cultures and create seismic shifts by making deceptively small changes. By implementing sweeping changes, businesses often think...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

The ChatGPT Hustler’s Bible is your no-BS blueprint for breaking free from the hustle trap and building real, scalable, unstoppable online cash flow, with tools that never sleep and systems that don’t care about your background, resume, or following. This is the playbook for underdogs, digital rebels, and solo tacticians ready to use ChatGPT not just to create, but to dominate.

Our book provides fundamentals tools and guidance to use as you start a new business, grow an existing business or use simple capital raising strategies. We also discuss complex capital raising (such as Securities and Intellectual Property). As the authors of Raising Capital, we have attempted to give you ideas, suggestions, examples and enough information for you to start the long hard and rewarding process of starting your own business or restoring life to an existing business.

Are you a leader, entrepreneur, or professional ready to elevate your impact in high-stakes environments? Do you want to understand what truly makes people tick in business—and use that insight to inspire action and trust? Charisma Unlocked is your gateway to mastering business psychology and becoming a magnetic presence in every room.

Why are some people with highly successful careers… still unhappy in life?At the pinnacle of their careers and lauded by many for their achievements, they struggle to find joy in the work they do. To fill this void, they drive their careers even harder, only to feel more isolated and...

Your phone, tablet, or laptop isn’t just for scrolling—it’s a powerful tool for building wealth. In Money Grows on Screens, you'll learn how to transform your devices into income-generating machines using 7 simple steps that anyone can follow.

In a world where healthcare systems are on the brink of a seismic shift, The Visionary Edge is not just a book—it's a leadership playbook for tomorrow. Written by nationally recognized healthcare strategist Sumit Sharma, this groundbreaking work equips forward-thinking leaders with the models, mindsets, and foresight to lead boldly into the future. Blending compelling storytelling with enterprise-level strategy, Sharma takes listeners inside the healthcare systems of 2045, where AI partners with clinicians, decentralized care redefines delivery, and visionary leadership determines success.