Career Education

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Leadership in Higher Education explains the fundamental principles that support these practices and provides case examples of people in higher education who demonstrate each one. Drawing on the same pioneering research that formed the foundation of their classic best seller The Leadership Challenge, James Kouzes and Barry Posner offer a set of leadership skills and practices that will make a significant difference in every area of higher education - faculty, administration, library services, career counseling, auxiliary services, campus safety, and more.

Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: establish and strengthen your digital presence; develop career goals that reaching out can help you obtain; and much more!

Colleges and universities constitute a special type of organization; and their complex mission, dynamics, personnel structures, and values require a distinct set of understandings and skills to lead and manage them well.

Discover the ancient Japanese secret ways to see joy, meaning, and purpose in every single day of your life. Ikigai, or the Japanese concept of finding your purpose, is the key to living a meaningful life. If there’s one people group who have mastered the art of living - and living well, it’s definitely the Okinawans of Japan. Famous for being the world’s longest-living people, they attribute their joy and contentment to finding their ikigai. It’s the reason why they live longer, happier, and better lives than the rest of us. So how does knowing your ikigai change your life?

This audiobook describes some of the things that veterinarians do to help animals stay healthy. Explore how pets are taken care of in a vet clinic.

A transition to a security operations center (SOC) analyst position could be the start of a new path for you. Learn to actively analyze threats, protect your enterprise from harm, and kick-start your road to cybersecurity success with this one-of-a-kind book. Authors Tyler E. Wall and Jarrett W. Rodrick carefully and expertly share real-world insights and practical tips in Jump-start Your SOC Analyst Career. The lessons revealed equip you for interview preparation, tackling day one on the job, and setting long-term development goals.

In the 2011 best seller Thinking, Fast and Slow, Daniel Kahneman, an economist and psychologist, writes about the way humans make decisions and judgements in a complex world. In Thinking, Fast and Slow, Kahneman helpfully points out the errors in thinking that people commonly have and fall victim to. He frames them as a series of illusions in a well-organized, direct fashion. Through this work, he enables readers to better make decisions and resist any harmful proclivities they may have.

We are in the midst of one of the greatest status revolutions ever, and it's a brave new world indeed. Who better to guide us through it than Michael Lewis, whose subversive, trenchant humor is the perfect match to his subject matter. Here is an audiobook as fresh as tomorrow's headlines, and as entertaining as its best selling predecessors.

If you want to avoid waste and create wealth in your business, then pay attention. Two comprehensive manuscripts in one audiobook: Lean: The Ultimate Guide to Lean Startup, Lean Six Sigma, Lean Analytics, Lean Enterprise, Lean Manufacturing, Scrum, Agile Project Management and Kanban and Lean Startup: How to Work Smarter and Not Harder While Innovating Faster and Satisfying Customers.

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

How to set up, create and start your own bookkeeping business from scratch. And be successful. This audiobook is by UK author Lisa Newton who started her own bookkeeping business for £150 in 2004. She used £100 from her overdraft and got £50 'investment' from her mum - and made it work. It is an action-packed, tip-filled, no-nonsense approach to how to start, what to do, things to look out for, pitfalls to avoid and its guidance will help you to avoid the expensive, painful time-consuming mistakes which most freelance independent bookkeepers make.

Published in 2011, The 10X Rule approaches not only problems within the US economy after the stock market dip of 2008, but it also discusses issues within the mentality of employees remaining in the workforce after the crash. This audiobook encapsulates key takeaways found in the original book. We’ve also provided an in-depth analysis as well as removing any fluff to save you hours of your time. If you’ve read or listened to the original, then this audio summary will help you solidify the most important lessons.

In network marketing, the easiest and most comfortable way to prospect, sell, and sponsor, is with... a story. Facts are boring. Everyone represents a company with great facts. Our prospects have heard that all before. But with a story, everything changes. The prospect becomes involved in the story, and instantly sees what you see. And isn't that what you want? So forget the flip chart, the presentation book, the website, the PowerPoint, and the video.

The Now-this moment-is the true source of happiness and peace and the key to living a fulfilled and meaningful life. Embracing the Now by Gina Lake is a collection of short essays about the Now that can serve as daily reminders of the deepest truths.

Do the people who have wronged you deserve your forgiveness? What about you? Do you deserve the mercy that comes with forgiveness? Sixty-two percent of people say they need more forgiveness in their personal lives, but the majority of those same people say forgiving someone would first depend on the wrongdoer apologizing and making changes. Emily J. Hooks challenges us to take back control. In The Power of Forgiveness, she provides a comprehensive how-to guide to forgiveness as a healing practice.

Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.

Become a calm, confident person - improve your social skills, confidence and happiness - manage your work and personal relationships better. Meghan Roberts best-selling guide has helped countless people around the world and has been praised for its no-nonsense and fast approach.

Small Habits Create Big Change is a collection of micro-habits that educators can use to reclaim their mental health and love for their jobs. This book helps you identify your unique personality type, so you can find the hacks and tweaks that will actually work as you strive to manage stress and reignite your passion for working with students. Many educators feel overwhelmed, frustrated, and on the verge of burnout, but it's never too late to turn things around.

Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way?