Career English

"Propaganda" by Edward Bernays is a groundbreaking exploration of the power of influence and persuasion in shaping public opinion and behavior. Originally published in 1928, this seminal work unveils the techniques used by governments, corporations, and institutions to guide public thought, cementing Bernays' reputation as the "father of public relations." With startling insights, Bernays explains how propaganda, when used responsibly, can educate and unify societies—but when misused, can manipulate and mislead.

You don't need another blueprint for hustle. You need a battle plan with boundaries. This book isn't about going viral, scaling to eight-figures in twelve weeks, or turning your personal brand into a funnel-optimized cash machine. It's about changing the game-or burning it down if it's wasting your damn time. It's a boundary-setting manifesto for business builders, team leaders, power movers, managers, creatives, consultants, entrepreneurs, and anyone with a nervous system who gives a damn.

Today’s college-bound kids are stressed, anxious, and navigating demands in their lives unimaginable to a previous generation. They’re performance machines, hitting the benchmarks they’re “supposed” to in order to reach the next tier of a relentless ladder. Then, their mental and physical exhaustion carries over right into first jobs. What have traditionally been considered the best years of life have become the beaten-down years of life.

Success doesn’t have to mean burnout! Effortless Success for Women redefines the traditional hustle and introduces a smarter, more sustainable path to achievement. This book explores how women can break free from the cycle of overworking and instead leverage balance, influence, and strategic action to accomplish more with less stress. By embracing a fresh perspective on hustle, rest, and personal power, you’ll learn how to work smarter—not harder—while still achieving your biggest goals.

Once a barista in a small cafe making $6.50 an hour, Andrew Wilkinson built a business valued at over a billion dollars by the time he was 36—and yet, his path to success was anything but a straight line. In Never Enough, Wilkinson pulls back the curtain on the lives of the ultra-rich, sharing insights into building a successful business that has been called a “Berkshire Hathaway, but for internet companies,” and a surprising first-person account of what it's actually like to become a billionaire.

This isn't a book. It's a collection of chapters containing proven tactics I withheld from the $100M Series because they were "too advanced," "too niche," or "too much math." Translation: They work too well for specific situations.

From the time we learn to speak, we're told that if you don’t have anything nice to say, don’t say anything at all. When you become a manager, it’s your job to say it--and your obligation. Author Kim Scott was an executive at Google and then at Apple, where she developed a class on how to be a good boss. She has earned growing fame in recent years with her vital new approach to effective management, Radical Candor. Radical Candor is a simple idea: to be a good boss, you have to Care Personally at the same time that you Challenge Directly.

At the heart of our current moment lies a universal yearning, writes David Zahl, not to be happy or respected so much as enough - what religions call "righteous." To fill the void left by religion, we look to all sorts of everyday activities - from eating and parenting to dating and voting - for the identity, purpose, and meaning once provided on Sunday morning.

New York Times Bestseller Foreword by Dr. Phil McGraw Ask yourself…are you truly who you want to be? Is this the life you really want? Are you living each day as your best self? What can you change, today? How would you answer those questions? Think about your daily life. Are you thriving, or...

Thinking about launching a new career or progressing in your existing career as a field application engineer or a technical sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the audiobook for you. This audiobook contains a set of hard-and-fast rules and techniques that will propel you out of your engineering comfort zone and into the exciting world of sales.

Success isn’t built in a day—it’s built in the small, daily actions you repeat without thinking. The Habit Blueprint is your manual for mastering those actions and transforming your life from the inside out. Through science-backed strategies, practical exercises, and real-world examples, you’ll discover how to rewire your brain, eliminate self-sabotaging behaviors, and install habits that align with your biggest goals. Whether you’re striving for career growth, better health, or personal fulfillment, this book gives you the roadmap to create lasting change—one habit at a time.

Use this helpful book to learn about the leadership tools to fuel success, grow your team, and become the visionary you were meant to be. True leadership isn't a matter of having a certain job or title. In fact, being chosen for a position is only the first of the five levels every effective...

There is a crisis of leadership in our world. And when leaders don’t lead well, everyone in their stead suffers the consequences – themselves included. Production is not what it could be; progress is not what it could be; profits are not what they could be, because leaders are not what they could be. To introduce a new kind of leadership – leading from the soul – Karl Martin welcomes us into four spaces to guide our daily rhythms: The Cave, the Road, the Table, and the Fire. Each space will advance the project – and that project is you.

Brought to you by Penguin. Career ladders and jobs for life are a thing of the past Today, we're living in a world of squiggly careers, where moving frequently and fluidly between roles, industries, locations, and even careers, is becoming the new normal. Squiggly careers can feel stressful and...

A personal and professional guide to the latest research on imposterism and psychological flexibility, this book is the professional’s handbook to combating “impostor syndrome” and overcoming self-doubt to achieve career success. Dr. Jill Stoddard is a recovered imposter. For years, she...

“This book gets to the heart of the matter.” --Ryan Holiday, New York Times bestselling author of Stillness Is the Key and Ego Is the Enemy “This book taps into something that so many of us feel but can’t articulate.” --Arianna Huffington, Founder & CEO, Thrive Global “Ambitious...

Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more. Whether you've dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, you're a complete SEO newbie looking for a large slice of the ranking pie or you're a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.

In today’s fast-paced digital world, mastering social media is no longer optional—it’s essential. Social Media Marketing: Building Your Brand, Reach Across Platforms With Proven Strategies is your ultimate guide to harnessing the power of Facebook, Instagram, TikTok, YouTube, LinkedIn, and beyond to grow your brand, increase engagement, and drive real results.

The Compound Effect contains the essence of what every super achiever needs to know, practice, and master to obtain extraordinary success. Inside you will hear strategies on how to win-every time; eradicating the bad habits that are derailing your progress; painlessly installing the few key disciplines required for major breakthroughs; the real, lasting keys to gaining and sustaining motivation; capturing the elusive, awesome force of momentum; and the acceleration secrets of superachievers.

Are you ready to advance from a journeyman to a master HVAC technician? “HVAC Mastery Unlocked: The Ultimate Guide to Passing Your Master's Test and Advancing Your Career” is your comprehensive roadmap to successfully mastering the HVAC master's exam and achieving the next level in your heating, ventilation, and air conditioning career. This guide is perfect for HVAC professionals who want to expand their skill set, boost their earnings, and gain the competitive edge needed in the ever-evolving HVAC industry.