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In the age of Big Data we often believe that our predictions about the future are better than ever before. But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information. In Risk Savvy, Gigerenzer reveals that most of us, including doctors, lawyers, financial advisers, and elected officials, misunderstand statistics much more often than we think, leaving us not only misinformed, but vulnerable to exploitation.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

We've combed through hundreds of Harvard Business Review articles and selected the 10 most important ones to help you speak confidently in front of a group and connect with audiences of any size. This book will inspire you to: feel more confident when it's your turn to present; understand how to persuade, motivate, and change minds; frame your message so people really listen; gain your audience's trust by being more authentic; use visuals and data more effectively; learn to be more charismatic; and infuse your day-to-day communication with storytelling.

Are you earning what you're worth? Master negotiator Roger Dawson shows you how to get a better deal from your current employer and how to negotiate the best deal from a new employer. And you won't come off as greedy, overly aggressive, or selfish. In fact you'll learn how to win salary negotiations and still leave your boss feeling like he or she has actually won! You'll also learn how to become more valuable to your employer or prospective employer and how to develop power and control over your career and gain an amazing ability to get what you want.

It's time to create a future where feminine power and leadership is celebrated. It's time for a radical awakening and a revolution. It's time for women to rise. In Women Rising, you'll discover how to recognise and resist the very real forces of power that limit how you work and live as a woman. Are you tired of being asked to ‘lean in,' fit in, perform and conform? The truth is that women today continue to be constrained by pervasive ideas about how we ‘should' act and behave. To break free, we need to understand the forces that limit our potential.

With no filler and never a word wasted, Knock 'Em Dead Job Interview shows you how to turn job interviews into job offers and paychecks, increasing your professional success and financial stability. You'll learn how to prepare psychologically for interviews, how to turn phone interviews into face-to-face interviews, and how to dress for success on the big day. Most importantly, you get insider knowledge for answering hundreds of tough questions.

Brought to life through real-world examples and backed by rigorous data, The Athena Doctrine shows how feminine traits are ascending - and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

This groundbreaking book is the first to both identify the wide range of political risks that global firms face and show investors how to effectively manage them. Written by two of the world's leading figures in political risk management, it reveals that, while the world remains exceedingly risky for businesses, it is by no means incomprehensible. The authors provide a wealth of unique methods, tools, and concepts to help understand political risk, showing when and how political risk analysis works - and when it does not.

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

Ao longo de oito décadas, este livro se tornou a referência quando o assunto é o desenvolvimento das relações humanas, das habilidades sociais e da comunicação eficiente. Partindo do princípio de que é preciso se interessar genuinamente por aqueles com quem interagimos, ele mudou a vida de milhões de pessoas, fazendo-as se sentirem mais seguras, abertas e confiantes em seus encontros sociais e profissionais.

This empowering, inspiring, and actionable guide will turn your communication woes into superpowers. Assertive Confident Communication Skills is your no-nonsense, fun roadmap to mastering assertiveness, nailing body language, and speaking with the kind of confidence that makes people sit up and listen.

What could be better than getting anyone to do anything in seven minutes…or less? Finally, a revolutionary new approach scientifically proven to create instant, effective, and lasting change in anyone—coworkers, friends, family, strangers, even yourself.

What does Elon Musk know that you don’t? Would you like to achieve even a fraction of his success? Now you can. Serial entrepreneur and best-selling author, Randy Kirk, exposes 16 secret principles that guide Elon Musk in his entrepreneurial decisions.

This is not soft-on-crime, feel-good philosophy, but rather a concrete effort to bring justice and healing to everyone involved in a crime. In The Little Book of Restorative Justice, Howard Zehr, the father of restorative justice and is known worldwide for his pioneering work in transforming understandings of justice, first explores how restorative justice is different from criminal justice. Then, before letting those appealing observations drift out of reach into theoretical space, Zehr presents restorative justice practices.

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.

Who volunteers? Why? What are you willing to do? This title presents the hilarious, heartwarming adventures of a volunteering cynic. Do the feel-good rewards commensurate with the time and effort involved? When Seb Hunter accidentally picks up the phone to a charity Fundraiser one day, he faces a moment of reckoning. It isn't so much that he lacks a social conscience; but he can no longer assuage it by buying the odd copy of the Big Issue and eating Fairtrade chocolate.

This practical resource offers the foundational skills and tools needed by new coaching educators, as well as presenting an overview of the knowledge and theory base behind the practice. Established coaches will find numerous ways to deepen and refine their coaching practice. Principals and others who incorporate coaching strategies into their work will also find a wealth of resources. Aguilar offers a model for transformational coaching which could be implemented as professional development in schools or districts anywhere.

The Real-World Blueprint to Critical Thinking, Logic & Decision Making is the guide you need. Backed by cognitive science and grounded in real-life examples, this hands-on workbook helps you outthink bias, avoid manipulation, and make better choices in every area of life.

At the heart of our current moment lies a universal yearning, writes David Zahl, not to be happy or respected so much as enough - what religions call "righteous." To fill the void left by religion, we look to all sorts of everyday activities - from eating and parenting to dating and voting - for the identity, purpose, and meaning once provided on Sunday morning.

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.