Economic Management

Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

Sometimes, sales organizations rely too heavily only on inbound lead generation. However, when the inbound leads dry up and marketing efforts stop yielding results, the need for outbound activity becomes more crucial than ever. Many companies have let their sales people devolve into an...

The purpose of The Sticking Point Solution is to help entrepreneurs and executives recognize the ways in which their businesses may be stuck, and to then give them tools for getting unstuck and enjoying exponential growth. To achieve this, Jay will help you to identify the nine "sticking points" that keep entrepreneurs and executives alike grinding just to survive, instead of growing and thriving.

Ask a member of the middle class what it takes to become wealthy, and she'll tell you it takes a bold new idea. Tell that to a self-made millionaire, and he'll vehemently disagree. What explains the difference in mind-set between the self-made wealthy and the rest of us? It's not what you think...

In this "refreshingly different" high-toned business book, three leading business school professors take to America's back roads in search of offbeat small businesses—enterprises that hold valuable lessons for executives and entrepreneurs everywhere (Bloomberg Businessweek). While playing...

At long last, John Hope Bryant lays out five simple rules to provide a path to economic liberation for anyone in any situation. The Memo provides a simple path from financial literacy and mindset shifts to ownership, positive relationships, and a completely new attitude toward money. In a provocative exploration of the intersections of race and class, Bryant preaches the definitive conclusion that to be free, one must be economically liberated. Those who suffer from poverty haven't gotten "the memo" - until now.

Joan Borysenko, one of the pioneers of the new medical synthesis called psychoneuroimmunology, narrates her best-selling book of the same name, in which she teaches you how to elicit your mind's powerful relaxation response in order to boost your immune system, overcome chronic pain, and...

Celebrated CUNY philosopher Massimo Pigliucci investigates the practical applications of Cicero’s skepticism, weaving together ancient wisdom, personal narrative, and practical insights to help readers find meaning through doubt Throughout history it has always been true that people don’t...

A journalistic quest to discover the secrets of the best talent hunters, revealing how they spot superstars before anybody else. Why are some people so much better than everyone else at spotting future stars? How do the best talent pickers in any field recognize future greatness--the subtle...

The rules for investing have changed. Don’t get left behind. Reboot your approach with this timely guide from a wealth management powerhouse. It’s not hard to grasp why we need to change the way we think about investing. Over the past twenty-five years, new developments in world affairs...

Let's face it, we all need money in order to live. How we earn it is up to us. Whether you want to work for someone else or start your own business, this book will help you learn how to land that first job, figure out your paycheck, and negotiate a raise.

How to Speak Money reveals how the language of money is often a tool to conceal and mislead; he explains hundreds of common economic terms, from GDP to the IMF, amortization to securitization to collateralized debt obligation; and he argues that we all need to speak money lest those who do write the financial rules for themselves.

During her two decades at The New England Journal of Medicine, Dr. Marcia Angell had a front-row seat on the appalling spectacle of the pharmaceutical industry. She watched drug companies stray from their original mission of discovering and manufacturing useful drugs and instead become vast...

One of the nations' foremost financial consultants shares 78 proven ways to cut costs dramatically, send productivity through the roof, and, in just six months, double profits...

The Soul of Capitalism examines how the greatest wealth-creation engine in the history of the world is failing most of us, why it must be changed, and how intrepid pioneers are beginning to transform it. Best-selling author William Greider analyzes how our relentless pursuit of unprecedented affluence has eroded family life, eaten away at our sense of personal and professional security, corroded our communities, impoverished our spiritual lives, and devastated our natural environment.

In Kabbalah, the personal name of God is sacred. More than 2,3 years ago, God's name was removed from the religious texts that link over one half of the world's populations in order to safeguard its use. What would it mean if The Divine Name-the personal name of God encoded within the DNA of all...

“A personal, provocative, and challenging book for career women who want less guilt, more life.” —Diane Sawyer Womenomics, the groundbreaking New York Times bestseller by Claire Shipman and Katty Kay, is an invaluable guide for this generation of professional women, provide...

The vast majority of small businesses stay small—and not by choice. Only the most savvy and persistent—a tiny one tenth of one percent—break through to annual sales above $250 million. In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary...

Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times. In The Pursuit of Wow!, Tom...

You are shrunk to the height of a nickel and thrown in a blender. The blades start moving in 60 seconds. What do you do? If you want to work at Google, or any of America's best companies, you need to have an answer to this and other puzzling questions. Are You Smart Enough to Work at Google...