Economic Strategy

As a fledgling doctor, what would you choose: practising medicine in rural India or going abroad in search of financial security? How would you face the people who depend on you if your wealth is wiped out in the stock market? How would you pursue a dream project, knowing the many challenges...

In 1868, Jamsetji Tata, a visionary of his time, lit the flame that went on to become Tata and its group of companies. This business grew into an extraordinary one. One that some may even call 'the greatest company in the world'. Over the decades, the business expanded and prospered under the...

Breaking away from the shackles of family-run Bombay Oils Industries Ltd, Harsh Mariwala founded Marico in 1987. Today, the homegrown Marico is a leading international FMCG giant which recorded an annual turnover of over Rs 8000 crore last year. Their products, like Parachute, Nihar...

The world of work, the way we work and we, who work, will continue to evolve. From commuting to large industrial units, to operating from structured cabins and now from homes―every change has brought its set of challenges. It has become imperative for humans to be at the forefront of it.Human...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

Integrity and character matter. Without them, no amount of ability can get you anywhere. In addition, you need courage--courage to make difficult decisions and courage to oppose something if your conscience tells you that you are right'--Rahul BajajRahul Bajaj is a billionaire businessman, the...

This book teaches you how to think about financial markets from the perspective of the best traders and hedge funds in the world. It tells you how to play the game with a whole new set of market rules. Things are never as they appear to be in this bloodsport; you must be able to adapt to new information quickly and create the box to think outside of in this wholly corrupt chessboard built upon greed. The consequences for failure are quite severe, but the rewards for the true survivors in this money game of life and death are off the charts.

Today, we are confronted with a lot of compelling career options, but with little guidance. The new age engagement models, such as working-from-home, freelancing, gig-workforce, moonlighting, co-working spaces, solopreneur and entrepreneur-in-residence, have ushered significant flux in both the...

In 2022, India, second only to the US, produced more unicorns than any other country in the world. Although ours is a vibrant ecosystem that encourages young minds to take the entrepreneurial plunge, the road ahead is full of pitfalls.Unlocking Unicorn Secrets captures the entrepreneurial...

Getting Dressed and Parking Cars captures the minute-to-minute, event-by-event, nail-biting business adventure of Alok Kejriwal’s fourth entrepreneurial venture—Games2win. The Walt Disney Company acquiredAlok’s previous company.Games2win has been creating car parking and dress-up games...

In the event of a crisis, everyone looks to the leaders for direction. Ramesh Nair is a veteran of steering organizations through the ebbs and flows of economic upheaval including the daunting onslaught of Covid-19 and earlier the debilitating 2008 economic downturn...

The corporate masks we wear hide many a secret. The most potent are not the secret financial numbers or confidential strategy documents hidden away in locked drawers or in safes but the simple ones-good filter coffee generosity and thirty minutes of me-time. This book offers a selection of...

Anyone who regularly deals with work-related writing deadlines knows the kind of paralysis that can take over when there's too much to accomplish and not enough time to compose a clear sentence. This indispensable guide reveals the easy, efficient, and confidence-building four-part process for...

An inspiring and revelatory guide to starting and scaling a small business, from powerhouse duo Stacey Abrams and Lara Hodgson Like many business owners, renowned politician and activist Stacey Abrams didn’t start a business because she dreamed of calling herself an entrepreneur. Her part-time...

An exposé of the gender gap in entrepreneurship and a road map for a more inclusive and economically successful future for us all Journalist and professor Susanne Althoff investigates the obstacles women and nonbinary entrepreneurs—especially those of color—face when launching, funding, and...

In this ground-breaking vision document, first published in 1998, Dr A.P.J. Abdul Kalam and Y.S. Rajan offer a blueprint for India to be counted among the world’s top five economic powers by the year 2020. They cite growth rates and development trends to show that the goal is not unrealistic...

A fascinating exploration of the history, development, and future of virtual reality, a technology with world-changing potential, written by award-winning journalist and author David Ewalt, stemming from his 2015 Forbes cover story about the Oculus Rift and its creator Palmer Luckey. You’ve...

Named by Inc. magazine as one of the Ten Best Business Books of 2018 Every startup wants to change the world. But the ones who truly make an impact know something the others don't: how to make government and regulation work for them. As startups use technology to shape the way we live, work...

Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates. Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile...

In September 2014, Chinese e-commerce giant Alibaba raised $25 billion in the world’s biggest-ever initial public offering. Since then, millions of investors and managers worldwide have pondered a fundamental question: What’s really going on with the new wave of China’s disruptors? Alibaba...