Engagement Marketing

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

The purpose of this book is to walk business owners through a process created to help businesses clarify their message in order to capture their ideal client by implementing four foundational marketing strategies that will increase conversion rate and accelerate revenue in any industry.

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

Being a great leader - one who drives massive passion, commitment and engagement - is within your reach. Follow the step-by-step plan in Employee Engagement 2.0 and prepare to be a great place to work.

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Do you want to learn the secrets and up-to-date success strategies push your business to new heights? You need to understand what to optimize on your social media marketing content, so you can maximize the traffic to its full potential. The dream of becoming a successful entrepreneur, renowned influencer, and achieve freedom from having to work for a corporation are one step away. I will show you the step-by-step strategies and reversed engineered algorithm for each platform to dominate!

Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.

Are you spending hours on content that no one sees—while others automate and grow? This isn't another AI hype book. It's a clear, tactical playbook designed for real marketers juggling real workloads—without the fluff. Learn how to train AI tools like ChatGPT, Jasper, and Canva to match your voice, plan smarter content, batch posts faster, write better ad copy, and analyze performance without burning out.

The integration of Artificial Intelligence (AI) into marketing has revolutionized the way organizations, big and small, approach their marketing strategies. This audiobook explores the intersection of AI and human creativity to automate mundane tasks, elevate marketing campaigns, and accelerate growth, providing a competitive edge in the digital era.

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.

Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.

Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture—unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required.

Are you a resourceful and determined individual, but still find it hard to create an effective Facebook advertising strategy? Are you tired of wasting your time and money on different trainings looking for proven ways to improve your Facebook marketing strategy? With Facebook Marketing 2020: Become an Expert Advertiser Using Facebook Campaigns, you’re going to learn how to beat Facebook at its own game by learning specific hacks and tips on how to create ads that will get both paid and organic reach in order to maximize your overall performance.

Quick Influencer and Community Management provides essential insights and actionable tips for effectively engaging with influencers and fostering vibrant online communities. This guide covers the fundamentals of building authentic relationships, driving meaningful interactions, and amplifying brand presence through strategic partnerships and community engagement. Ideal for those looking to make a swift impact in the digital space.

Are you looking to grasp the fundamentals of digital marketing without drowning in jargon? "The Foundations of Online Engagement: An introduction to digital marketing" is your straightforward companion, catering to beginners and those seeking clarity on the basics.