Information Marketing

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and...

James Gleick, the author of the best sellers Chaos and Genius, now brings us a work just as astonishing and masterly: A revelatory chronicle and meditation that shows how information has become the modern era’s defining quality - the blood, the fuel, the vital principle of our world. The story of information begins in a time profoundly unlike our own, when every thought and utterance vanishes as soon as it is born.

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company...

Behind the familiar surfaces of the telephone, radio, and television lies a sophisticated and intriguing body of knowledge known as information theory. This is the theory that has permitted the rapid development of all sorts of communication, from color television to the clear transmission of photographs from the vicinity of Jupiter. Even more revolutionary progress is expected in the future.

Marketing your business through social media isn't an option these days - it's absolutely imperative. In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

Multiply your information publishing profits by repurposing your content and adding creative offers. Earn more from your expertise and your content. Discover profitable new ways to present what you know or have sitting in your file cabinets. Shape-shift your material, deliver it in a creative fashion, rework it for a different audience, raise the perceived value (and the price!) and add meaningful, easy-to-produce items to your product line.

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving...

During the final three years of the Obama administration, Richard Stengel, the former editor of Time magazine and an Under Secretary of State, was the single person in government tasked with unpacking, disproving, and combating both ISIS's messaging and Russian disinformation. Then, in 2016, as the presidential election unfolded, Stengel watched as Donald Trump used disinformation himself, weaponizing the grievances of Americans who felt overlooked. In fact, Stengel quickly came to see how all three players had used the same playbook: ISIS sought to make Islam great again....

Do you have a published book you want to convert for sale on Kindle or ideas for a series of Kindle originals? Whether you write fiction or nonfiction, discover all the angles for success on Kindle and the other ebook marketplaces (Nook, iBookstore, Kobo, etc.). Enjoy an ever-growing stream of additional income, new readers around the world, a fresh credential as an author, and a second life for content you already have on hand. Learn from someone with a deep background in traditional publishing, marketing, and entrepreneurship.

Information architecture (IA) is far more challenging - and necessary - than ever. To guide you through this broad ecosystem, this popular guide - now in its fourth edition - provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.

The Void has shown itself, forcing Dale to confront an all new type of enemy, one that cannot merely be beaten back with physical force. He must adapt to the rules of these new monsters and learn how to overcome them, while keeping the threats from within his own world from destroying everything.

How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us.

Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.

Create and sell your first PDF report, step by step. Wishing you could wake up having orders in your email inbox and the freedom to take longer vacations because you had a second source of income? Learn step by step how to make this happen. Doing anything new for the first time is intimidating. So don't try to write your first downloadable report and put it up for sale through trial and error. Discover how to do it right, so it brings in income whether you're at your desk, playing with your kids or basking on the beach.

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audiobook for you.

Digital Marketing Secrets for Contractors is the only step-by-step blueprint to help you attract more leads, close more sales, and boost your revenue using online advertising. Nothing is held back! The information, stories, and strategies revealed in this book are battle-tested and proven, many of which are responsible for doubling, tripling, or even quadrupling our client's monthly revenue!

Create and sell your first audio product, step by step. Wishing you could wake up with payments in your email inbox and the freedom to retire earlier or spend more on day-to-day luxuries because you have a second source of income? Learn how to make this happen by creating and selling audio products. There's no need to suffer through the typical mistakes that delay success with audio products. Discover how to do it right, so they begin bringing you income your first time out of the gate.

The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common - from Microsoft to McDonald's to U.S. Steel - that helped them grow from small businesses to globe-spanning corporations?The answer is "yes," and it's right here.