Outdoor Business

I'm Mike Massie, author of Small Dojo Big Profits and over a dozen other martial arts business books and courses. I've spent years learning how to put together all the "gold nuggets" of information that I picked up from watching and listening to real martial arts business "masters", observing what they did and taking it home to test it in my own studio. Along the way, I learned what not to do through trial and error, all while developing and honing this into a complete system for maximizing martial arts school profits while keeping my overhead to respectable levels.

Every successful business endeavour is born of a unique and innovative idea, and that in turn was born from the creative thinking of the people behind it. Then why is it the case that so many executives, founders and managers fail to actively develop and apply their creativity? The Creativity Factor clarifies how creativity is a key ingredient of effective leadership, before highlighting the strategies and approaches through which you can actively develop and cultivate your creative capabilities.

Dr. Bill Thierfelder knows what it takes to win. As a student at the University of Maryland he dominated the high jump, winning fame as an All-American and Irish national champion. Later he earned his doctorate in sports psychology. He became a private coach and mentor to the world's top athletes...and revealed to them his hard-won secrets for success.

In Beyond the Game, Komori provides a toolbox for those who aspire to lead successful teams. Coaches, he says, strive to improve themselves first, to provide a foundation for instilling greatness in others. Smart coaches pay attention to what Komori calls the Three Cs of Leadership: Choices, Communication, and Culture. Komori also teaches the Six Keys for Peak Performance and how to focus on and apply these areas to achieve the most and excel in life. He offers advice in direct, straightforward terms and draws examples from his decades as a championship-winning tennis coach.

Besides actually getting students through your front door, what's the biggest challenge any martial arts school owner can face? That's right—it's student retention! Keeping students and getting parents to be raving fans of your school is the key to long-term martial arts business success. If you can master martial arts marketing, you're halfway there. But, if you can master the art of martial arts student retention, you can bank on keeping the doors to your martial arts school open for a good long time.

Elite sports have honed time-tested strategies for sustaining peak performance, consistency, and getting results without exhaustion. This practical and illuminating guide offers a fresh perspective on leadership, unleashing an empowering, harmonious approach that’s inspired by elite sports’ proven disciplines.

In this truly heartwarming and relatable journey, Tim McMahon will show you how to close the gap from where you are to where you want to be by harnessing the power of authentic leadership and championship caliber teamwork.

Most books on teaching the martial arts, pertain primarily to one’s wallet. The Broken Rice Bowl is a book which appeals to one’s heart. It is not a quick fix to anything. Rather, it is the telling of a tale of one man, on the quest for making better human beings through individuals stories across time. In The Broken Rice Bowl, such stories focus on what makes for a less-than-worthy teacher, and how to avoid such pitfalls with common sense and technical know-how.

The Empty Cup provides listeners with the eight keys to developing a proper mind-set for success in their martial arts training. Presented in the form of parables, these life lessons are analyzed and explained in a way that is easy to understand. Accompanied by real-life examples from the author’s 35 years of experience in the field, The Empty Cup is a must-listen for everyone who is serious about martial artists, regardless of rank, style, or lineage.

This chapter-level audiobook can change the way you listen to big shots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising/PR folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process, you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated, or brainwashed.

This is the story of Jacques Ladouceur he was born in Port-au-Prince, Haiti. He rose from object poverty to the highest level of pro soccer in the world. He traces his fascinating journey from playing soccer on the streets of Haiti as a boy, through his career as a professional soccer player in Athens, Greece, and the USA. He learned the true value of life, family, and making choices.

This will give you an energy boost when you need it! Athletes have an undeniable power and a firm mindset. Successful athletes have become who they are because of what occurs in their minds. With the right determination, personality (or lack of it), skill to adjust, or speed and readiness to learn, you can speed up the outcomes of your performance and find more completion in the process.

After the Olympics, you may want to know more about what drives champions to become their best and how you can apply the principles behind their success into your life. In The Champion's Journey, Victor Mutasa Kyefulumya reveals the seven key decisions champions make in their lives to become successful in sports and life.

Training in the martial arts is both an honor and a responsibility. But for those seeking to start their own clubs from scratch, the process can be intimidating. Where do you train? How will you find students? Do you need insurance? How much will you charge? In Teaching the Martial Arts, Allen leads the listener through all of the steps necessary to beginning your own martial arts club. From defining your product and your service to considering when it may be time to open up multiple locations, here is a resource that will prove invaluable on your journey.

Beneath the Muscle is your inspirational book to letting your true talents shine. Inspired by Powers' crushing battles against haters and her incredible victories, this book reveals the author's formula for authentic success. No matter your shape, size, or status, the book's winning combination of self-care routines and positive psychology can take you from underdog to champion.

Dr A. Jose Jones is one of the earliest African-Americans to become a certified diver. His exploits and those of the diving clubs he has founded in a previously segregated sport have received international media attention and many prestigious awards. Pathway to Ph.D. is an instructional memoir for those interested in the "how" of humble beginnings to international fame stories. Beginning with his family roots in Washington, D.C., Dr. Jones lays out a roadmap for using the pillars of education, sport, and, through it all, family to forge a successful career.

Swing for the Fences draws on lessons from America's greatest pastime to create a manual of practical tools for winning at the game of life. Navigating life's challenges is never easy, but Greg Bancroft's thoughtful and humorous writing will teach you how to give yourself a break and "suck less". In a clear, engaging style, Swing for the Fences guides you through being successful at home, at work, and in relationships. In the end, it's not just about the home runs; it's about how you approach stepping up to the plate.

This AOG edition of The Book of Five Rings includes the full text of Musashi's original work, along with supplemental study and discussion materials after each chapter.

Since joining the Celtics organization in the summer of 2013, Brad Stevens has led the resurgence of the Celtics in the Eastern Conference. Stevens has demonstrated impressive leadership in his ability to quickly build rapport with many different personalities and to create a sustainable system of success. There are a number of key leadership lessons that can be learned from Stevens, such as instilling a strong work ethic, believing in your organizational philosophy, and fostering a growth mindset.

The men’s basketball team from a small private high school finds itself struggling through a dreary season, when their coach is called away to attend to a family member’s illness. Enter a wise and mysterious janitor, who not only accepts the reins of leadership for the team during that absence, but soon becomes a mentor to the team, especially to a talented young man named Matthew who is essentially raising himself after he and his father moved into town following the loss of his mother.