Popular Science

In a fun and accessible way, Star Trek Psychology delves deep into the psyches of the show's well-known and beloved characters. The trailblazing franchise spans five TV series, 13 films, and countless novelizations. It celebrated, as no other form of entertainment had before, a world filled with space-traveling dreams and human diversity. In the process, it became one of the oldest and most popular sci-fi franchises of all time.

More than half a century since Roswell, UFOs have been making headlines again. On December 17, 2017, the New York Times ran a front-page story about a Pentagon program called the Advanced Aerospace Threat Identification Program. The article hinted, and its sources clearly said in subsequent interviews, that some of the ships in question couldn't be linked to any country. The implication was that they might be linked to other solar systems. The UFO community - those who had been thinking about, seeing, and analyzing UFOs for years - was surprisingly skeptical of the revelation.

The Secret has taken the book world by storm, giving people the power to live happier, more prosperous lives through the law of attraction. In the same vein as Breaking the Da Vinci Code, The Secret of "The Secret" takes an independent look at the people and the ideas behind the bestseller and...

Splatter Capital shows how a subgenre of cinematic horror has developed a unique perspective on the cycles of capitalism. It argues that the messy brand of horror mobilized in gore or "splatter" films is extremely responsive to the internal contradictions that threaten the future sustainability of capitalist accumulation. And, while responding to the prospect of that end, splatter promotes an extant truth: capitalist accumulation is and always has been a nightmare of systematized bloodshed.

A rollicking, myth-busting history of sex that moves from historical attempts at birth control to Hildegard von Bingen’s treatise on the female orgasm, demystifying plenty of urban legends along the way. Roman physicians told female patients they should sneeze out as much semen as possible...

When a group of short construction workers begins building a school playground, Lisa begins to suspect that they are really Christmas elves, but Melody and Howie think Lisa has an overactive imagination.

As Daphné B. obsessively watches YouTube makeup tutorials and haunts Sephora’s website, she’s increasingly troubled by the ways in which this obsession contradicts her anti-capitalist and intersectional feminist politics. In this poetic treatise, she rejects the false binaries of traditional beauty standards and delves into the celebrities and influencers who have shaped the reflection she sees in the mirror. At once confessional and essayistic, Made-Up is a meditation on the makeup that colors, that obscures, that highlights who we are and who we wish we could be.

Celebrating the persistence of Turtle Power Raise Some Shell critically and cleverly examines the origins, evolution, and impact of the Ninja Turtles phenomenon―from its beginning as a self-published black-and-white comic book in 1984, through its transformation into a worldwide transmedia phenomenon by the middle of the 1990s, and up to the sale of the property to Nickelodeon in 2009 and relaunch of the Turtles with new comics, cartoons, and a big-budget Hollywood film.

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.

Remember that time you screwed up simple math or forgot the name of your favorite song? What if someone told you that such embarrassing "brain farts" are actually secret weapons, proof of your superiority to computers and AI? In Scatterbrain, we learn that boredom awakens the muse, distractions spark creativity, and misjudging time creates valuable memories, among other benefits of our faulty minds. Throughout, award-winning neuroscientist Henning Beck's hilarious asides and brain-boosting advice make for a delightful account of the most cutting-edge neuroscience.

Horror films promise an experience: fear. But how exactly do filmmakers pull this off? The truth is, there's more to it than just loud noises and creepy images. With the affection of a true horror fan and the critical analysis of a scientist, Nesseth explains how audiences engage horror with both their brains and bodies, and teases apart the elements that make horror films tick. Nightmare Fuel covers everything from jump scares to creature features, serial killers to the undead, and the fears that stick around to those that fade over time.

Ghosted follows the journey of paranormal investigations from the Victorian era to the modern day, examining how our fascination with ghost hunting has changed alongside technology and culture. Where we once gathered around tables, observing and recording every movement of the medium, we now take electronic equipment and app-laden phones around haunted locations to catch ghosts digitally.

Acclaimed sports writers Jessica Luther and Kavitha A. Davidson tackle the most pressing issues in sports, why they matter, and how we can do better. For the authors, "sticking to sports" is not an option - not when our taxes are paying for the stadiums, and college athletes aren't getting paid at all. But simply quitting a favorite team won't change corrupt and deplorable practices, and the root causes of many of these problems are endemic in our wider society.

In 2018, the Marvel Cinematic Universe finally delivered on something fans had long been waiting for: a feature film with a solo Black superhero. Black Panther introduced viewers to the stunning world of Wakanda and to T'Challa, a young man stepping into his role as king and taking up the mantle of the Black Panther title from his late father. Why Wakanda Matters gives this iconic film the in-depth analysis it deserves under the lens of the latest psychological concepts - as well as delving into the lasting cultural impact of this unforgettable story.

A revelatory account of how water has shaped the course of human life and history, and a positive vision of what the future can hold—if we act now From the very creation of the planet billions of years ago to the present day, water has always been central to existence on Earth. And since...

More than a biography, Serena Williams: Tennis Champion, Sports Legend, and Cultural Heroine not only tells the story of her upbringing and remarkable career but also looks at Williams as a sports pioneer. Merlisa Lawrence Corbett explores Williams’ influence on cultural and political issues such as body shaming, gender equality, and racism in sports and society. Corbett also analyzes Williams’ impact on discussions of feminism, the sports celebrity, and the marketing of female athletes.

The advent of the internet has been one of the most significant technological developments in history. In this thought-provoking and ground-breaking work David Eagleman, author of international best seller Sum, presents six ways in which the net saves us from major existential threats: pandemics, poor information flow, natural disasters, political corruption, resource depletion and economic meltdown.

In Under Pressure, Carl Honoré shows how the pressure to give our children the best of everything and make them the best at everything is backfiring on kids, parents and society as a whole. He maps out how we can rescue childhood from the excesses of the 21st century.

A “vivid, wide-ranging, and delightful guide” (bestselling author Tim Harford) for understanding how and why predictions go wrong, with practical tips to give you a better chance of getting them right How can you be 100 percent sure you will win a bet? Why did so many Pompeians stay put...

There's no such thing as ghosts. It's always a trick, a scheme devised by mere mortal men to keep people away from the site of the haunting or other creepy phenomenon.