Popular Science

We as a society are self-censoring at record rates. Say the wrong thing at the wrong moment to the wrong person and the consequences can be dire. Think that everyone should be treated equally regardless of race? You're a racist who needs to be kicked out of the online forum that you started. Believe there are biological differences between men and women? You're a sexist who should be fired with cause. Argue that people should be able to speak freely within the bounds of the law?

It seems like people are always talking about the end of the world, doesn't it? Y2K, the Mayan apocalypse, blood moon prophecies, nuclear war, killer robots, you name it. In Apocalypse Any Day Now, journalist Tea Krulos travels the country to try to puzzle out America's obsession with the end of days. Along the way he meets doomsday preppers - people who stockpile supplies and learn survival skills - as well as religious prognosticators and climate scientists, and much more.

In a fun and accessible way, Star Trek Psychology delves deep into the psyches of the show's well-known and beloved characters. The trailblazing franchise spans five TV series, 13 films, and countless novelizations. It celebrated, as no other form of entertainment had before, a world filled with space-traveling dreams and human diversity. In the process, it became one of the oldest and most popular sci-fi franchises of all time.

More than half a century since Roswell, UFOs have been making headlines again. On December 17, 2017, the New York Times ran a front-page story about a Pentagon program called the Advanced Aerospace Threat Identification Program. The article hinted, and its sources clearly said in subsequent interviews, that some of the ships in question couldn't be linked to any country. The implication was that they might be linked to other solar systems. The UFO community - those who had been thinking about, seeing, and analyzing UFOs for years - was surprisingly skeptical of the revelation.

The Secret has taken the book world by storm, giving people the power to live happier, more prosperous lives through the law of attraction. In the same vein as Breaking the Da Vinci Code, The Secret of "The Secret" takes an independent look at the people and the ideas behind the bestseller and...

Super Black places the appearance of black superheroes alongside broad and sweeping cultural trends in American politics and pop culture, which reveals how black superheroes are not disposable pop products, but rather a fascinating racial phenomenon through which futuristic expressions and fantastic visions of black racial identity and symbolic political meaning are presented.

Splatter Capital shows how a subgenre of cinematic horror has developed a unique perspective on the cycles of capitalism. It argues that the messy brand of horror mobilized in gore or "splatter" films is extremely responsive to the internal contradictions that threaten the future sustainability of capitalist accumulation. And, while responding to the prospect of that end, splatter promotes an extant truth: capitalist accumulation is and always has been a nightmare of systematized bloodshed.

A rollicking, myth-busting history of sex that moves from historical attempts at birth control to Hildegard von Bingen’s treatise on the female orgasm, demystifying plenty of urban legends along the way. Roman physicians told female patients they should sneeze out as much semen as possible...

When a group of short construction workers begins building a school playground, Lisa begins to suspect that they are really Christmas elves, but Melody and Howie think Lisa has an overactive imagination.

Celebrating the persistence of Turtle Power Raise Some Shell critically and cleverly examines the origins, evolution, and impact of the Ninja Turtles phenomenon―from its beginning as a self-published black-and-white comic book in 1984, through its transformation into a worldwide transmedia phenomenon by the middle of the 1990s, and up to the sale of the property to Nickelodeon in 2009 and relaunch of the Turtles with new comics, cartoons, and a big-budget Hollywood film.

With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will “lock” onto and remember with little effort - simple, bold ideas that can be immediately understood.

Remember that time you screwed up simple math or forgot the name of your favorite song? What if someone told you that such embarrassing "brain farts" are actually secret weapons, proof of your superiority to computers and AI? In Scatterbrain, we learn that boredom awakens the muse, distractions spark creativity, and misjudging time creates valuable memories, among other benefits of our faulty minds. Throughout, award-winning neuroscientist Henning Beck's hilarious asides and brain-boosting advice make for a delightful account of the most cutting-edge neuroscience.

Horror films promise an experience: fear. But how exactly do filmmakers pull this off? The truth is, there's more to it than just loud noises and creepy images. With the affection of a true horror fan and the critical analysis of a scientist, Nesseth explains how audiences engage horror with both their brains and bodies, and teases apart the elements that make horror films tick. Nightmare Fuel covers everything from jump scares to creature features, serial killers to the undead, and the fears that stick around to those that fade over time.

Ghosted follows the journey of paranormal investigations from the Victorian era to the modern day, examining how our fascination with ghost hunting has changed alongside technology and culture. Where we once gathered around tables, observing and recording every movement of the medium, we now take electronic equipment and app-laden phones around haunted locations to catch ghosts digitally.

Acclaimed sports writers Jessica Luther and Kavitha A. Davidson tackle the most pressing issues in sports, why they matter, and how we can do better. For the authors, "sticking to sports" is not an option - not when our taxes are paying for the stadiums, and college athletes aren't getting paid at all. But simply quitting a favorite team won't change corrupt and deplorable practices, and the root causes of many of these problems are endemic in our wider society.

In 2018, the Marvel Cinematic Universe finally delivered on something fans had long been waiting for: a feature film with a solo Black superhero. Black Panther introduced viewers to the stunning world of Wakanda and to T'Challa, a young man stepping into his role as king and taking up the mantle of the Black Panther title from his late father. Why Wakanda Matters gives this iconic film the in-depth analysis it deserves under the lens of the latest psychological concepts - as well as delving into the lasting cultural impact of this unforgettable story.

In one memorable The Simpsons moment, Homer laughs hysterically at a standup comic, pausing only to gasp, "It's true, we're so lame!" In a sense, that is author Chris Turner's main thesis: Over the last 15 years, The Simpsons has chronicled the absurdities and the defining events of an increasingly confusing culture.

A revelatory account of how water has shaped the course of human life and history, and a positive vision of what the future can hold—if we act now From the very creation of the planet billions of years ago to the present day, water has always been central to existence on Earth. And since...

More than a biography, Serena Williams: Tennis Champion, Sports Legend, and Cultural Heroine not only tells the story of her upbringing and remarkable career but also looks at Williams as a sports pioneer. Merlisa Lawrence Corbett explores Williams’ influence on cultural and political issues such as body shaming, gender equality, and racism in sports and society. Corbett also analyzes Williams’ impact on discussions of feminism, the sports celebrity, and the marketing of female athletes.

The advent of the internet has been one of the most significant technological developments in history. In this thought-provoking and ground-breaking work David Eagleman, author of international best seller Sum, presents six ways in which the net saves us from major existential threats: pandemics, poor information flow, natural disasters, political corruption, resource depletion and economic meltdown.