Popular Science

It's hard to imagine our world without its stars and celebrity geniuses—they become a part of our culture and history, seeming permanent and preordained. But as Cass Sunstein shows in this startling book, that is far from the case. Focusing on both famous and forgotten (or simply overlooked) artists and luminaries in music, literature, business, science, politics, and other fields, he explores why some individuals become famous and others don't, and offers a new understanding of the role of greatness, luck, and contingency in the achievement of fame.

It seems like people are always talking about the end of the world, doesn't it? Y2K, the Mayan apocalypse, blood moon prophecies, nuclear war, killer robots, you name it. In Apocalypse Any Day Now, journalist Tea Krulos travels the country to try to puzzle out America's obsession with the end of days. Along the way he meets doomsday preppers - people who stockpile supplies and learn survival skills - as well as religious prognosticators and climate scientists, and much more.

“Paul is dead.” It was the late 1960's, the Beatles hadn’t toured since 1966, and some truly bizarre indications began appearing, pointing to the unthinkable: Paul McCartney had been killed in a car accident and replaced by a look-alike. The Walrus Was Paul unearths every single clue from one of rock ’n’ roll’s most enduring puzzles and takes you on a magical mystery tour of baffling, yet fascinating, hints for solving this mystery.

Super Black places the appearance of black superheroes alongside broad and sweeping cultural trends in American politics and pop culture, which reveals how black superheroes are not disposable pop products, but rather a fascinating racial phenomenon through which futuristic expressions and fantastic visions of black racial identity and symbolic political meaning are presented.

With their unforgettable melodies, timeless messages, and stylistic indebtedness to both jazz and Broadway, American popular standards have proven to be among the most widely performed and enjoyed songs of the past century. Shaped in many ways by the technological and cultural developments of the early twentieth century, they have also managed to transcend these origins and become an enduring part of the American musical landscape.

More Damned Lies and Statistics encourages all of us to think in a more sophisticated and skeptical manner about how statistics are used to promote causes, create fear, and advance particular points of view. Best identifies different sorts of numbers that shape how we think about public issues: missing numbers are relevant but overlooked; confusing numbers bewilder when they should inform; scary numbers play to our fears about the present and the future.

Maybe you know someone who swears by the reliability of psychics or who is in regular contact with angels. Or perhaps you're trying to find a nice way of dissuading someone from wasting money on a homeopathy cure. How do you find a gently persuasive way of steering people away from unfounded beliefs, bogus cures, conspiracy theories, and the like? Longtime skeptic Guy P. Harrison shows you how in this down-to-earth, entertaining exploration of commonly held extraordinary claims.

Celebrating the persistence of Turtle Power Raise Some Shell critically and cleverly examines the origins, evolution, and impact of the Ninja Turtles phenomenon―from its beginning as a self-published black-and-white comic book in 1984, through its transformation into a worldwide transmedia phenomenon by the middle of the 1990s, and up to the sale of the property to Nickelodeon in 2009 and relaunch of the Turtles with new comics, cartoons, and a big-budget Hollywood film.

First there was Buffy the Vampire Slayer; then its spin-off, Angel; then the cult hit Firefly and its follow-up film, Serenity. They all had two things in common: their creator, Joss Whedon...and their surprising psychological depth. Revisit the worlds of Joss Whedon...with trained psychologists at your side. What are the psychological effects of constantly fighting for your life? Why is neuroscience the Whedonverse's most terrifying villain? How can watching Joss' shows help you take on your own psychological issues?

On December 22, 1953, Mort Sahl took the stage at San Francisco's hungry i and changed comedy forever. Before him, standup was about everything but hard news and politics. In his wake, a new generation of smart comics emerged - Shelley Berman, Mike Nichols, and Elaine May, Lenny Bruce, Bob Newhart, Dick Gregory, Woody Allen, and the Smothers Brothers, among others.

Jian Wang was the founder and architect of Alibaba's cloud and has been the driving force behind its technology innovations. He was also the founder of the City Brain initiative to develop a new digital infrastructure for sustainable cities.

A practical and entertaining guide to the life skills you weren't taught at school, from when to ask for a discount to what you need to know before your first day at work. Adult life is full of mysteries. What should you check before renting a flat? How do you ask for a pay rise? Does anything really need to be dry cleaned? And why does everyone else seem to know these things except you? (They don’t, but this book will help.)

The advent of the internet has been one of the most significant technological developments in history. In this thought-provoking and ground-breaking work David Eagleman, author of international best seller Sum, presents six ways in which the net saves us from major existential threats: pandemics, poor information flow, natural disasters, political corruption, resource depletion and economic meltdown.

In Under Pressure, Carl Honoré shows how the pressure to give our children the best of everything and make them the best at everything is backfiring on kids, parents and society as a whole. He maps out how we can rescue childhood from the excesses of the 21st century.

A “vivid, wide-ranging, and delightful guide” (bestselling author Tim Harford) for understanding how and why predictions go wrong, with practical tips to give you a better chance of getting them right How can you be 100 percent sure you will win a bet? Why did so many Pompeians stay put...

There's no such thing as ghosts. It's always a trick, a scheme devised by mere mortal men to keep people away from the site of the haunting or other creepy phenomenon.

Have you ever pondered... What led to the creation of the humble sandwich? Why does chocolate have that irresistible allure? What's the story behind our morning cup of coffee? Like the ever-curious, you've perhaps questioned the origins of these everyday items on your plate. Prepare yourself for an enlightening journey as you uncover your favorite foods' unexpected and perhaps slightly peculiar history.

When Pete Etchells was 13, his father died from motor neurone disease. In order to cope, he immersed himself in a virtual world - first as an escape, but later to try to understand what had happened. Etchells is now a researcher into the psychological effects of video games, and was co-author on a recent paper explaining why WHO plans to classify "game addiction" as a danger to public health are based on bad science and (he thinks) are a bad idea. In this, his first book, he journeys through the history and development of video games via scientific study....

They love nothing better than sipping free-trade gourmet coffee, leafing through the Sunday New York Times, and listening to David Sedaris on NPR (ideally all at the same time). Apple products, indie music, food co-ops, and vintage T-shirts make them weak in the knees. They believe they're unique, yet somehow they're all exactly the same.

From farm-to-table restaurants and farmers markets, to support for fair trade and food sovereignty, movements for food-system change hold the promise for deeper transformations. Yet Americans continue to live the paradox of caring passionately about healthy eating while demanding the convenience of fast food. Rooted Resistance explores this fraught but promising food scene. This book wagers that socially responsible agrarian mythmaking should be a vital part of a food ethic of resistance if we are to rectify the destructive tendencies in our contemporary food system.