Product Design

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement. The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples...

Whether you're a complete beginner or have some experience with digital products, this guide provides everything you need to create, launch, and scale your digital product business.

Despite the familiar limitations many User Experience teams face—budget and time constraints, lack of formal authority—UX practitioners are uniquely poised to provide strategic value to product organizations. This case study describes how we developed “Creative Bursts” to prove that our organization could look to its UX team for innovation leadership.

“Know thyself” (Know thy business!) Discover your own unique strategy to create an enterprise that embodies you, affords prosperity, brings the right people into your life and serves a community of people who desire your products and services. Otherwise known as The Zen Side of business ownership.

Design thinking is not a new idea. Companies like Apple and Amazon constantly apply the design thinking philosophy from developing new products to design services to serve their customers better. It is a time-tested strategy, and now you can apply it in your business to achieve spectacular outcomes.

Everyone loves a good game! Now, take that a step further and think about how the game applies to user experience (UX). UX FMK focuses on unique advice sorted into the 20 things you should know, the 20 ways to avoid wasting time, and 20 ways not to fail in the field of user experience.