Self Help Business

Toti marketerii spun povesti! Iar când o fac așa cum trebuie, îi credem. Și dacă îl ascultăm pe Seth Godin, adevărații marketeri nu vorbesc despre date tehnice, nici măcar despre beneficii. Dimpotrivă, ei spun o poveste – una în care vrem să credem, indiferent dacă are sau nu legătură cu realitatea. Marketerii dau greș atunci când joacă murdar și sunt egoiști, după cum o dovedesc telemarketerii, companiile producătoare de țigarete și politicienii corupți. Ai grijă: dacă povestea ta nu este autentică, vei încălca limita dintre iluzie și fraudă!

Learn how to be a leader in your own life and career with expert advice from one of the Navy's elite TOPGUN instructors. During a twenty-year career in uniform, Guy Snodgrass became one of the most skilled fighter pilots in the U.S. Navy, commanding combat jets over some of the most dangerous...

În mintea ta se află un talisman invizibil, secret. Pe una dintre feţele lui sunt imprimate literele GP (gândire pozitivă), iar pe cealaltă literele GN (gândire negativă). Gândirea pozitivă atrage în mod natural ceea ce este bun şi frumos. Gândirea negativă te va lipsi de toate lucrurile datorită cărora viaţa merită trăită. Acum poţi profita şi tu de programul ce a adus succesul în vieţile a numeroase generaţii ce căutau – şi au găsit – un stil de viaţă mai bun.

Autorul sistematizează informațiile necesare și, în același timp, ne arată capcanele care ne pândesc atunci când pornim o afacere. În plus, fiindcă deja suntem obișnuiți să ni se spună ce să nu facem, ne propune soluții care și‑au demonstrat eficacitatea de-a lungul deceniilor. Ne dezvăluie adevăruri contraintuitive șocante, precum acela că perioadele de șomaj ridicat au dus, în general, la înflorirea bursei și ne explică de ce unii specialiști renumiți tind să ia decizii proaste.

'A valuable handbook for assisting aspirational and first-time entrepreneurs transform their ideas into reality while also helping them in navigating complexity.' - Amitabh Kant, CEO, NITI Aayog 'A very insightful book.' - Errol D'Souza, Director, IIM Ahmedabad The idea of starting a company has...

DESPRE AUDIOBOOK. Scopul tău adevărat este să îi devii consilier, să știi să-i explici de ce are nevoie de un anumit produs ori serviciu și cu ce îi va îmbunătăți viața. Mai important decât semnarea unui contract este ca, în urma ei, clientul să vrea să păstreze relația cu tine, să vă împrieteniți și să beneficiați amândoi în viitor de schimbul de bunuri și de idei. Este vorba despre o filozofie complexă și onestă, diferită de cea a majorității vânzătorilor. Azi, mai mult ca oricând, la baza oricărei vânzări se află relațiile interumane.

From small indignities to unconscious slights, women experience situations at work every day that may seem small or unimportant but that effectively differentiate and exclude them. These are micro-offenses; the small, awkward, or uncomfortable moments that slow-build until the unwelcome environment takes hold and women disengage.

When Trent Cotchin was handed the reins of Richmond Football Club's team in 2013, he was a 22-year-old star, skilful and fearlessly hard at the ball. Coming off a Brownlow Medal-winning season, he embraced the captaincy and continued his quest to get the most out of himself for the benefit of...

The bestselling author of How to Escape from Prison, prisoner-turned-psychologist Paul Wood on developing the mental strength and fitness to take on all of life's challenges Getting and staying mentally fit, just like getting and maintaining a high level of physical fitness, involves hard work...

A super-practical guide to cleaning up your admin load and freeing up head space. AUSTRALIAN BUSINESS BOOK AWARDS 2022 FINALIST You have no idea what's for dinner tonight. You need a gift for that party next week. You still haven't consolidated your super. You're out of contract on your phone...

This important book focuses on how women of color, children of immigrants, and other minoritized groups are predisposed to workplace imposter syndrome—and charts a path forward for self-advocacy and advancement.​ For women of color and children of immigrants, who are the “the other” at...

Pivot for Success tells business leader and entrepreneur Amy Hilliard's stories of success, struggle, and sustainability to inspire you to become resilient. Hilliard offers her hard-won perspective on what it takes to "make it" in American business and in life. She talks about the tough stuff, the stuff that most people who rise to her level of accomplishment aren't eager for others to know.

In 10% Happier, Dan Harris takes listeners on his journey to adopt meditation and practice mindfulness. The story begins with Harris chronicling a personal panic attack on national television while he was filling in as a News Reader for a colleague. According to the Nielsen ratings data, over five million saw his panic attack, which was the result of an extended period of what Harris calls "mindlessness", where he was focused on professional advancement and adventure.

From the author of The 7 Habits of Highly Effective People comes this audiobook exploring family relationships. This program will help you and your family to: -Prioritize your family in today's turbulent world; -Build a happier and more effective family; -Create more meaningful family...

DESPRE AUDIOBOOK: Una dintre cele mai apreciate cărți a lui Brian Tracy, Schimbând gândirea, îţi schimbi viaţa este cartea care trebuie să se regăsească în biblioteca oricui este interesat de dezvoltarea personală. Autorul se axează îndeosebi pe importanţa fixării scopurilor, pe disciplina gândirii şi pe dorinţa de a reuşi în pofida oricărui obstacol. Cele douăsprezece principii descrise în carte sunt menite să ajute pe oricine porneşte pe drumul împlinirii totale atât în viaţa personală, cât şi în cea profesională.

Getting stuck in life is a guarantee. Staying stuck is a choice. In The Art of Changing Course, amputee, diabetic record-holding powerlifter, and renowned motivational speaker and author Chris Ruden provides a clear-cut process that walks listeners through digestible, actionable stages to get unstuck, allowing you to rise beyond simple awareness of the desire to change and become the person you truly want to be.

In Brainhack, creativity coach Neil Pavitt gives you tips and tricks to reprogram your brain, developing the skills and insights that can transform how you think, solve problems, and make decisions.

In 1950 Gerald Frank, a determined Black man, arrived in Seattle at the age of eighteen. Fleeing the violence of Detroit and the suffocating grip of Jim Crow Laws, Gerald carried nothing but dreams and drumsticks in his heart. His unwavering belief that he could carve out a better life set the stage for an incredible journey. Today, over seventy years later, the real estate empire forged by Gerald and his wife, Theresa, continues to flourish under the guidance of the third generation of the Frank family. But theirs was not a journey paved with silver spoons.

LEAD focuses on the top three priorities of a leader. To Map. To Navigate. To Grow. It enables you to: MAP the journeys that you want to make in work and life; NAVIGATE through life's twists and turns to success; and GROW yourself and others as leaders. Its style is like that of the best coach whose sole aim is to help you find your purpose and to thrive.

An organization becomes an iconic brand by retaining only 3 per cent of its products.A CEO gets more done by organizing ten-minute focused meetings.TED talk speakers inspire millions within eighteen minutes.A father adopts a three-day workweek to spend quality time with his daughters.A tired...