Small Great

Por que algumas pessoas e organizações são mais inovadoras, admiradas e lucrativas do que outras? Por que algumas despertam grande lealdade por parte de clientes e funcionários? Para Simon Sinek, a resposta está no forte senso de propósito que as inspira a darem o melhor de si para uma causa expressiva - o porquê. Ilustrando suas ideias com as histórias de Martin Luther King, Steve Jobs e os irmãos Wright, Simon mostra que as pessoas só irão se dedicar de corpo e alma a um movimento, ideia, produto ou serviço se compreenderem o verdadeiro propósito por trás deles.

In this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

Too many of us feel trapped by work that doesn't allow us to live our purpose, feed our passions, or use our gifts. We fantasize about starting our own business, but we're told this will mean going deeply into debt, spending years working 80 hours a week, and coping with the relentless pressure to grow. Eco-Bags founder Sharon Rowe says there's another way: go tiny. She is here to show you how. Tiny isn't a size - it's a state of mind. Like a tiny house, a tiny business is built on maintaining a laser focus on what is absolutely essential to you.

From the best-selling author of Congratulations! Now Get Over Yourself, Ralph Peterson holds nothing back in his latest management manifesto.

People power your business - and success can hinge on your hiring, inspiring, and keeping the right ones. As a manager, are you cultivating this vital resource? Is there more you could be doing? Are you just winging it? Every HR executive has a laundry list of things they wish managers knew: best practices that would enable the entire organization to operate more effectively, transforming those managers into exceptional - and highly promotable - leaders.

Life for a World War II paratrooper was grave and perilous; John H. Canfield's experience was no different. However, this young man found himself in so many crazy—sometimes humorous—situations that he almost forgot about how dangerous it was. Filled with pranksters and superiors full of bravado and an unfortunate brush with racial bigotry with a fellow African American soldier, Canfield shares his many stories from basic training and jump school. But his best stories are from the war.

I have been in the ATM owning and operating business for years. It first started when I was looking to implement a way to give the customers in my convenience store another outlet for gaining access to cash easily. After I implemented an ATM in my own store, I realized that there were probably many other small business owners who needed access to the same service for their customers, too. My ATM fleet operation boomed! In this book, I will tell you everything you need to know from start to flourish (not “finish”) when starting your own ATM business.

This book is for ambitious, high-achieving women leaders, entrepreneurs, aspiring entrepreneurs, and corporate leaders ready to move to the next level. It is a manifesto and call to action for women to lift themselves and each other up by refusing to accept limitations and instead embracing an ethos of possibility.

As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats.

From conducting farm animal caesarean sections in the early hours to missing family plans in order to treat critically injured pet dogs, no two days in the work of vet Guy Gordon and his team are ever the same. Based in Thurso, Northern Scotland, the small group of vets and their supporting staff cover a vast area of more than 1,000 square miles.

A story of faith, family, and determination, this book chronicles Notre Dame’s legendary football coach Terry Brennan and the intense, comeback season of 1957....

Small Business, Big Success offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business. Cynthia's down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over!

Did you ever have a great boss? Everyone should have one, but not enough people do. If you're a boss, or hope to become one, or have a less-than-great boss, then this is the book that could change your career-and your life.

In 2021, when the gavel fell at Christie’s on the sale of Mike Winkelmann’s Everydays series—a compilation of 5,000 digital artworks—it made a thunderous announcement: Non-fungible tokens had arrived. The ludicrous world of CryptoKitties and Bored Apes had just produced a piece of art worth $69.3 million (at least according to the highest bidder). On that day, the traditional art market—the largest unregulated market in the world—put its stamp of approval on a very new and carnivalesque digital reality. But what did it mean for these two worlds to collide?

Donald Trump defied expectations, by being nominated and then by being elected. But now the standard of success is even greater. How will President Trump compare with past presidents? Will he have the negotiating skills of Abe Lincoln? The crisis management ability of JFK? The communication capacity of Ronald Reagan? The job creation knack of Bill Clinton? Will he be tremendous, big league? Or will history instead call Donald Trump a middling president?

Get ready to question everything you've been told about charity and to find out how you can truly succeed at making the world a better place.

People Operations explains how leaders at small- and medium-sized businesses can stop spending time on HR administration - "paperwork" - and start focusing on the "peoplework" that truly fuels employee growth and productivity. Authors Jay Fulcher, Kevin Marasco, and Tracy Cote provide listeners with a playbook for creating a massive competitive advantage by eliminating antiquated approaches to HR. The book takes a look at how work has changed and what companies need to do about it, and the new approach they must take to processes, systems, and best practices.

Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.

Business schools teach that the most important prerequisite for starting a business is a business plan. Nonsense, says Carl Schramm in Burn the Business Plan, who for a decade headed the most important foundation devoted to entrepreneurship in this country. Microsoft, Apple, Facebook, and Google are just a few of the companies that began without one.