Social Business

In today’s fast-paced digital world, traditional marketing strategies no longer guarantee success. The New Rules of Marketing is your ultimate guide to navigating the modern marketing landscape and turning your brand into a thriving online presence. Whether you’re a small business owner, entrepreneur, or marketing professional, this book equips you with the tools and strategies needed to attract, engage, and retain customers in the digital age.

Our ability to remake our world is unique among all living things. But where does our creativity come from, how does it work, and how can we harness it to improve our lives, schools, businesses, and institutions? The Runaway Species is a deep-dive into the creative mind, a celebration of the human spirit, and a vision of how we can improve our future by understanding and embracing our ability to innovate. Composer Anthony Brandt and neurologist David Eagleman seek to discover what lies at the heart of humanity's ability - and drive - to create.

Founder of advocacy organization Diversability and creator of the viral Anti-Ableism Series on TikTok, Tiffany Yu takes readers on a revelatory examination of disability—how to unpack your biases and build a disability-inclusive and accessible world. As the Asian American daughter of...

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.

The Art of Conversation will show you step by step how to converse skillfully and enjoyably with other people, at home, at work, on the phone, and in the street. Even if you're daunted now, discover the difference good conversation can make in every aspect of your life.

You have definitely read or seen a variety of different online businesses, passive income ideas, and various marketing tools out there. Some of them seemed too difficult, some looked too overcrowded, some didn’t seem like you are going to earn much money from them, and so on. Maybe, you already purchased some material or online courses on a specific subject but found yourself quitting after a few days or weeks. So, what does it take to create a successful online business?

The Greek philosopher Heraclitus is the one who is credited with saying "The only thing that is constant is change." In the world of giving speeches this is especially true. One does not just suddenly become a great speaker. Rather, what happens is that we start to give speeches and gradually over time we get better at doing it. However, we'll never get any better at speaking in public if we don't know how to change.

While this book may not handle every single possible scenario you may run across, I do have my finger on the pulse of the legal industry and what lawyers are challenged by every day. Take what you can from what I’ve learned and perfected on legal business development, marketing and networking to make it your own. My greatest hope is to hear from you someday that you did take action and that this book made the difference for you in your legal career. So enjoy the book, take lots of notes and most importantly, be that lawyer!

If you’re not getting the respect, the money, or the opportunities you deserve, it’s time to tap into the power of communication. Whether you’re an introvert or extrovert, these tips will help you master your people skills and rapidly advance your career. And if you’re already a decent communicator, this book will skyrocket your life to the next level. Armed with the right knowledge and techniques, anyone can improve their communication skills, make their work life easier, and fast-track their success.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

What if you created a business that provided amazing client experiences and set a new standard for what it’s like to work with a law firm? What if you slept great at night while traveling abroad for months at a time, knowing your team could run things without you with the help of thoughtful systems and optimized technology? Yes! It’s all possible. The Small Firm Roadmap Revisited will show you how to build something different—a law firm business that is people-centered, effectively managed, and ultimately more valuable.

One L, Scott Turow's journal of his first year at law school and a best seller when it was first published in 1977, has gone on to become a virtual bible for prospective law students. Not only does it introduce with remarkable clarity the ideas and issues that are the stuff of legal education; it also brings alive the anxiety and competitiveness, with others and, even more, with oneself, that set the tone in this crucible of character building.

This book Mastering Social Media Algorithm is a step-by-step guide to the world of social media. Every chapter presents new ways to earn passive income. Each topic lets you learn a new skill, which you can employ in both the freelancing and corporate world. From learning to write heart-warming web copies to creating eye-catching videos, you can learn essential marketing skills by listening to this book. Whether you want to establish your agency or have a well-paying corporate job, becoming a social media marketing expert could be the key to your dreams.

Change for Good is a new system for making social change through business that reflects Paul’s experience over the last 35 years. One of the core principles of Change for Good is including people with lived experience of social problems in identifying promising solutions and collaborating to bring these solutions to life. This methodology can create impactful and sustainable social change in society in ways that aren’t possible when executives make decisions in their boardrooms that are intended to impact the lives of vulnerable people.

In this illuminating fable, productivity expert Josh Kaufman explores the uncertainty and fear inherent in facing down any ambitious challenge, from starting a new business to completing a work of art. The risks involved can never be eliminated, but they can be understood, anticipated, and mitigated. Armed with an adventurer's insights into tackling unknown and fearsome challenges, you can tame a project of epic proportions. How to Fight a Hydra is an essential handbook for artists, creative professionals, and entrepreneurs tired of ignoring the call to adventure.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Does the mere thought of speaking in front of an audience give you goosebumps, butterflies, and heart palpitations? If you want to overcome all of these, then you need this book in your life. For a lot of people, public speaking is a terrifying thing. Preparing to speak is the easy part. You either familiarize yourself with the topic, create cue cards to help you remember the things you need to talk about, or in some cases, memorize your speech. But when it's time to step up onto the stage and face the crowd, that's when the real challenge begins.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.

Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.