Social Media Management

We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run.

In All Clear, safety expert Chris Joffe shows district and school leaders how to create safety in school environments and develop a plan for responding effectively in the event of emergency—whether it be from an allergy attack or an active shooter. In our ever-changing educational and cultural landscape, this is a critical resource. A sought-after safety trainer and consultant for schools, Chris draws on decades of experience to guide and empower district and school leaders to prepare for and execute crucial next steps in the wake of a school emergency.

The Second Declaration opens with a fascinating "Chinese Dream", and turns it into the common dream of all mankind. Absolutely original, with vivid style, verve, imagination and sharp view points, The Second Declaration is a fascinating vision of future economies, the development trends of future cultures, and the development trends of future mankind.

Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.

Saper negoziare, significa saper comunicare: impara a negoziare con successo...

The unprecedented access to other humans that technology provides has ironically freed us from engaging with them. According to social psychologist Adam Waytz, our increasingly human-free lives come with a serious cost that we’ve already begun to pay: the loss of our humanity. Humans have superpowers. More than any other psychological stimulus, our presence can make experiences feel significant, inspire moral behavior, and encourage action. The Power of Human shows us how to rehumanize and harness these unique abilities to improve our lives, beginning with our jobs.

Quick Influencer and Community Management provides essential insights and actionable tips for effectively engaging with influencers and fostering vibrant online communities. This guide covers the fundamentals of building authentic relationships, driving meaningful interactions, and amplifying brand presence through strategic partnerships and community engagement. Ideal for those looking to make a swift impact in the digital space.

Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the audiobook describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem.

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras - but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm.

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

Our world is constantly buffeted by new and dramatic changes we can't fully grasp. No one is fully prepared for the challenges, crises, and risks that lie ahead. The Extreme Future is a blueprint for what's next and how to navigate these changes.

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

If you're feeling overwhelmed by school, work, or life decisions—you’re not alone. Many young adults feel stuck, but with the right tools, you can thrive. You don’t need to have it all figured out. You just need a roadmap. Life Skills for Young Adults Made Simple is a practical, no-fluff guide to help you gain confidence, clarity, and control as you step into adulthood.

Der Ton wird schärfer, die Probleme nicht kleiner - in Deutschland wird heftig diskutiert. Die Lager stehen sich zunehmend unversöhnlicher gegenüber. "Alte weiße Männer", denen die Meinungsvorherrschaft abgesprochen wird, auf der einen Seite, junge schwarze Frauen, die, kaum gehört, der Ideologie verdächtigt werden. Dazwischen Wutbürger, Verschwörungserzähler, pöbelnde Klakeure. Vor allem in den sozialen Medien geht es hoch her, niemand will mehr zuhören, alle senden, keiner will empfangen. Zwischen grenzenloser Empörung und großer Empfindlichkeit wabern die Debatten hin und her.

American baby boomers are aging, and 15 million of them never had children. Who will take care of them? Unprecedented in US history, this demographic will create challenges for these individuals, as well as for society. This book is a passionate exploration of the path ahead for "Solo Agers". Author Sara Zeff Geber takes listeners on a journey, starting with the choice for childlessness and then suggests ways in which Solo Agers can mitigate the absence of adult children by relationship-building and rigorous planning for their future.

When this groundbreaking yet compassionate audiobook was first published, it lifted a veil on women's resistance to managing their money, revealing that many were still waiting for a prince to rescue them financially. In this revised edition, which reflects our present-day economic world, Barbara Stanny inspires listeners to take charge of their money and their lives. Filled with real-life success stories and practical advice, this audiobook is the next best thing to having one's own financial coach.

Drawing on the knowledge and experience of working with hundreds the world's top social change leaders in all fields, Beverly Schwartz presents a model for change based on five proven principles that any individual leader or organization can apply to bring about deep, lasting, and systematic change. Rippling shows how to activate the type of change that is needed to address the critical challenges that threaten to destroy the foundations of our society and planet in these increasingly turbulent times.

Renowned as a diversity and inclusion strategist, Michelle Gadsden-Williams held C-Suite positions at major organizations for many years and then took the off-ramp to probe a different career path, launching Ceiling Breakers LLC, with the primary goal to help women and professionals of color reach their full potential. As a woman of color and corporate executive who has worked and traveled the world for several Fortune 500 companies - all while managing a chronic illness - she provides insight into overcoming the barriers facing professionals in today's workplace.

Narratives about decision making are often inadvertently tailored primarily to men. Meanwhile, narratives about women in business overlook decision making or offer advice that is unhelpful and can even backfire. How Women Decide fills this gap. It takes on the very real psychological and cultural obstacles women face, asks how these affect decision making, and suggests practical changes for approaching important choices.

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.