Social Win

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Renowned investor and climate champion Tom Steyer has been on the forefront of the climate war for well over a decade, leveraging his investment expertise, business knowledge, and community-organizing skills to support sustainable climate solutions. In this accessible book, he explains how capitalism is an effective tool for scaling climate progress, offers his candid take on fossil fuel enablers, and explains why immediate action on the climate front will be an investment in our economy and our key to a healthy and viable future.

¿Qué pasos seguir para ganar popularidad y lograr que las personas hagan lo que uno desea? El reconocido método que presenta este audiolibro ofrece una respuesta con décadas de garantía.

Men are often left wondering how alpha males have made everyone else their subjects. Decisions always favor them while others bear the brunt of those decisions. There are just some men who exude power wherever they go without even trying, and you have often wondered why people, including you, are always trying to please them.

Does your lacking confidence hold you back? Do you struggle with social anxiety? Can’t remember the last time you went out and started a conversation with somebody? The good thing is, you’re not alone. An estimated 15 million adults in the US suffer from social anxiety or shyness. This volume is the go-to guide in becoming a master in the art of social interaction and freeing yourself from anxiety. There’s no gimmicks, extensive therapy or wacky techniques, it simply breaks down each vital component and will give you the confidence you need.

In Patriarchy Inc., Cordelia Fine examines with razor-sharp and quick-witted analysis why gender inequality is embedded in the workplace and why it has to change. Drawing on theories from evolutionary science, psychology, economics, and sociology, she examines two of the most prominent movements in the corporate world. The Different But Equal viewpoint espouses that women are in the jobs they want despite their lower status and salaries. In the meantime, DEI (Diversity, Equity, Inclusion) has become a slogan that emphasizes productivity and profit, not fair play.

On April 10, 1966, a crowd of 10,000 farm workers and supporters gathered at the California state capitol to celebrate victory in one of the most significant strikes in American history - one that made Cesar Chavez famous as leader of the National Farm Workers Association (NFWA), which later became the United Farm Workers (UFW). Marshall Ganz tells the story of the UFW's ground-breaking victory, drawing out larger lessons from this dramatic tale.

Are you tired of feeling overpowered in debates or conversations, even when you know you're right? Hit Them Like Hitchens is your ultimate guide to mastering the art of argument, inspired by Christopher Hitchens, one of the most formidable debaters of our time. This book isn't just about winning debates—it's about using truth, wit, and integrity to persuade effectively. Whether you're negotiating at work, engaging in a heated discussion at a social gathering, or debating online, this book will provide the tools to help you build stronger arguments, expose fallacies, and win over audiences.

The Economics of Belonging argues that we should step back and take a fresh look at the root causes of our current challenges. In this original, engaging book, Martin Sandbu argues that economics remains at the heart of our widening inequality and it is only by focusing on the right policies that we can address it. He proposes a detailed, radical plan for creating a just economy where everyone can belong. Sandbu demonstrates that the rising numbers of the left behind are not due to globalization gone too far.

Have you ever felt invisible? Taken advantage of? Reluctant (or unable) to articulate what you really want? If so, join the club. The Nice Girls Club. Nice girls - that's right, girls - are those who are more concerned with pleasing others than with addressing their own needs and who haven't yet learned how to overcome the childhood messages and cultural stereotypes that are keeping them from getting their voices heard, their needs met, and the lives they want.

Many kingdoms in this age are vying to rule. We must understand what it means to stand strong as believers in Jesus Christ-and what spiritual forces we are facing. The stage is set; the battle is waging. It's time to fight as never before. And it's time for God's Kingdom to triumph.

What if you could transform your arguments from a source of stress into a catalyst for growth and understanding? We all encounter disagreements, but many of us struggle to navigate them constructively. We might get stuck in cycles of anger and resentment, or worse, avoid conflicts altogether, sacrificing our relationships and opportunities for growth. But what if you could master the art of arguing in a way that leaves everyone feeling heard, understood, and respected? This book offers a powerful framework for resolving conflicts based on reason and empathy.

Anxiety and stress is all about how you live, whom you surround yourself with, how you think, and what you do! Not only does this audiobook explain and answer your questions, it also helps you to understand how to turn your life around. You just have to learn how to overcome your limiting beliefs. Today, there is a new method that uses powerful skills that will help you get rid of the chaos of daily and live your life in a peaceful quiet way.

“An entertaining history of great oratory” (New Yorker) and a primer to rhetoric’s key techniques Rhetoric gives our words the power to inspire. But it’s not just for politicians: it’s all around us, whether you’re buttering up a key client or persuading your children to eat their...

In a win-win action, both parties win, and a common victory is greater than it is ever possible to achieve alone. There is no upper boundary to how good the results that are possible to achieve together, compared to pursuing one's own advantage. Real win-win thinking is never a game against the other party, from which all game theoretical solutions look to start, but involves cooperation with all the players.

God is not finished with us as a nation, but if we’re going to get off the road to ruin, we must do more than slow down and conserve whatever good remains: We must repent. That means a hard, 180-degree turn—and fast. If we’ll pray, think straight, persuade other lovers of truth to join us, and fight together—wise as serpents and innocent as doves—then there’s still hope.

It might seem that the world today is growing increasingly divided, with most individuals lacking constructive communication. Carnegie thus introduces tools that can help you grasp the attention of others, and make your ideas appear captivating. This audiobook will allow you to learn those, despite not having read the original book. This summary will present you with boost notes of the principles and keys ideas in case you have already read the original book.

¡Descubre cómo puedes vivir una vida plena convirtiéndote en un profesional de las relaciones sociales! Todos tus amigos te apreciarán como a nadie y podrás disfrutar de tus amistades como nunca antes. Este libro es una poderosa enciclopedia de desarrollo personal que es verdaderamente esencial para los aspirantes que están luchando para encontrar la verdadera felicidad en términos de relaciones.

If you have a great personality, are a little tech-savvy, and possess a lot of enthusiasm for any particular subject, then you should seriously consider starting a vlog channel. You could actually earn money by just talking about what interests you! Because, if something interests you, it’s probably of interest to other people, too!

In a televised social experiment before millions of viewers, police sergeant Derrick Levasseur demonstrated that techniques used by undercover detectives could help people achieve their goals in everyday social situations. The result: he walked away with more than half a million dollars. In The Undercover Edge, Derrick shares his personal mind-set surrounding human behavior and motivation. Even more than that, he provides easy yet groundbreaking tools acquired while overcoming personal adversity.