Storytelling Selling

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.

Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life. Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs and getting the results we want.

Humans live in landscapes of make-believe. We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It's easy to say that humans are "wired" for story, but why? In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life's complex social problems.

The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story - one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up.

It's time to take control of your stories...The 24 Laws of Storytelling distills the lessons learned from stories past and present into a practical audiobook that you can use for any story you decide to write. This audiobook will teach you the principles you need to immerse your audience, deliver immensely satisfying drama, and educate better than any textbook or lecture can.

Give your hard work a voice and amplify your impact by communicating in a way that makes people want to listen and respond—storytelling with you will help you do it.

Struggling to engage clients, build trust, or close deals? Sales Development Psychology reveals the secrets to using storytelling as a powerful tool to captivate audiences, overcome skepticism, and boost sales, even if you've struggled before. Designed for sales professionals at all levels, this book delivers concise, adaptable, and jargon-free guidance to help you stand out in any industry. Unleash storytelling's potential and elevate your sales game today!

With Storytelling and the Sciences of Mind, David Herman proposes a cross-fertilization between the study of narrative and research on intelligent behavior. The book as a whole centers on two questions: How do people make sense of stories, and how do people use stories to make sense of the world? Examining narratives from different periods and across multiple media and genres, Herman shows how traditions of narrative research can help shape ways of formulating and addressing questions about intelligent activity, and vice versa.

I studied over 200 of the best TED talks. I broke each TED talk down in terms of structure, message, and delivery. Here's what I discovered: After studying over 200 TED talks, the one commonality among all the great TED talks is that they contain stories. Discover the 23 storytelling secrets of the best TED talks! In this short, but powerful, guide you're going to learn how to use stories to make your presentations engaging and entertaining.

Telling stories is as old as language itself. Before humans learned how to write, the only way to communicate was through telling stories. In today's world, most of us regard ourselves as bad storytellers. What happened? Telling great stories is a skilled art. Almost anyone can become a first-class storyteller, and you can learn the secrets.

Many of us would love to hold the attention of a crowd, a classroom, or just a group of our friends by telling them a great story. We have felt the pressure of a public presentation or the disappointment of a story that is ignored and we are ready for more. In The Art of Storytelling, John Walsh talks through the steps to presenting a compelling story, outlining the strategies that helped him move from stutterer to storyteller as he fulfilled his calling of becoming a preacher.

New York Times bestselling coauthor of The Power of Full Engagement, examines the way we tell stories about ourselves to ourselves and, most importantly, the way we can change those stories to transform our business and personal lives. "Your story is your life," says Loehr. As human beings, we...

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.

Nutzen Sie die Kraft einer guten Story bereits vor dem ersten Kundenkontakt: in Ihrer Telefonwarteschleife. Lassen Sie Ihre Kund:innen nicht einfach warten - unterhalten Sie sie! So sorgen Sie für gute Laune und eine größere Zufriedenheit. Gleichzeitig kurbeln Sie die Kaufbereitschaft an, revolutionieren Ihr Beschwerdemanagement und sorgen für einen sinkenden Krankenstand.

Inhalt: Warum Unternehmen Storytelling brauchen; wie hoch der ROI von Storys ist; wie Sie mit Helden und Schurken emotionale Momente schaffen und die Botschaft haften bleibt.

Are you struggling with talking to people? Are you struggling to engage with people? Are you struggling to talk to a crowd? This book will teach you how to develop your character and also how to actually talk to a crowd of people in front of you and those close to you, such as friends and family.