- helpful votes
- The Making of Coca-Cola Capitalism
- Written by: Bartow J. Elmore
- Narrated by: William Hughes
- Length: 11 hrs and 22 mins
Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits. But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs.
Glad I stuck it out...
- By Roberta Westwood on 2018-10-03
A must have in your library
Love this book, it's extremely educational and everyone needs to listen to this and the content.