- helpful votes
The Lost Art of Closing
- Winning the Ten Commitments That Drive Sales
- Written by: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 9 mins
Anthony Iannarino has a different approach to closing geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
One of the best sales books I've heard
- By AlbertaComputers on 2020-01-10
Well structured concepts to be readily applied
I have all three of Anthony's books but this one in audio only and I am listening to it a second time to reinforce the concepts. He is very focused on delivering messages and lessons that can be readily applied including providing examples with contexts. Seems more applicable to complex sales with multiple stakeholders (e.g., software sales, corporate buyers) but certainly many concepts are applicable in all selling situations.
Well worth the investment of time.