Stephen Bryant

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Well structured concepts to be readily applied

5 out of 5 stars
4 out of 5 stars
5 out of 5 stars

Reviewed: 2019-06-23

I have all three of Anthony's books but this one in audio only and I am listening to it a second time to reinforce the concepts. He is very focused on delivering messages and lessons that can be readily applied including providing examples with contexts. Seems more applicable to complex sales with multiple stakeholders (e.g., software sales, corporate buyers) but certainly many concepts are applicable in all selling situations.

Well worth the investment of time.