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Publisher's Summary

 

You can follow the beaten path and call yourself an entrepreneur or you can blaze your own trail and really be one.

When Derek Sivers started CD Baby, he wasn’t planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch.

He started in 1998 by helping his friends sell their CDs. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.

Sivers didn’t need a business plan, and neither do you. You don’t need to think big; in fact, it’s better if you don’t. Start with what you have, care about your customers more than yourself, and run your business like you don’t need the money.

©2011 Derek Sivers (P)2011 Brilliance Audio, Inc.

What the critics say

"If you want a true manifesto, a guidebook with clear signposts, and a fun ride you'll return to again and again, you have it here in this book. I hope you enjoy it as much as I did." --Tim Ferriss, author of The 4-Hour Workweek

"[I] burned through the book in about an hour. Wow. Really. Derek shares some of the principles (and anti-principles) he learned and applied during his time as an accidental entrepreneur and how to grow a business without losing your soul." --Todd Henry, author of Die Empty

"One of the best hours you’ll ever spend will be reading Derek Sivers’s new book…Anything You Want." --Forbes 

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What listeners say about Anything You Want

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Very good advices!!

Très bons conseils, j'ai écouté le livre 2 fois. Very good advices, I listened to this book 2 times.
Annie Johanne

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Well written and concise!

I liked that it was written without unnecessary fluff. Our time is also valuable and this book is very much worth your time.

Loved the short stories/examples the author experienced in his own business that were perfectly relatable.

Even if you don’t own your own business yet, this book will still give you the smarts to look out after important business aspects that one would easily overlook in life.

Savvy entrepreneurial material that makes perfect sense! Get the book!

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Short, concise, helpful

The story of the author's journey is straightforward and unapologetic. No claims about whether this would work for you, just what worked for him. Very concise, not much fluff, just an entertaining narrative on how being true to yourself and your customers can lead to success. I felt very motivated after listening to this and will look to apply some of the lessons in my own business dealings.

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Very funny, charming, and inspiring

You could read this to get good uncommon and warm entrepreneurship advice, or simply to listen to a hilariously told story by someone kind.

I loved it.

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I listened it in one shot. it was that good.

thanks to Derek for this great book about his experience running a succesful business.

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Simple, Meaningful and best hour and half spent!

Beautiful journey explained so well! Was shocked when he talks about how he wanted to make his business small... haha but made so much sense!!! Love his approach and his philosophy. Don’t skip this one.

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Simple and to the point

Straight and to the point advice about being in a happy relationship with your business.

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  • TTS
  • 2019-09-27

Very well expain and mast read this book.

I love this book and I believe this one of the best book read for we happy.

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My Go-to Inspirational/Motivational Book

I love this book and re-read it regularly. Concise, funny, practical, and freaking inspirational. Changed my life.

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good listen ..

enjoyable book.. short and to the point .. seems like a very genuine guy ...relatable business tips.

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    5 out of 5 stars
  • Richard Mattson
  • 2011-07-03

Short and poignant

Authentic, straight shooting look at one guys success story. He makes a point of prefacing his life and business experience with "here's what worked for me". The message I pulled from the book is, there probably is no magic bullet that if followed will make you successful. It's probably a good idea NOT to search for someone else's success and duplicate it, but rather create your own story keeping in mind that it is about your passion and desire to create something....not built around the desire to be wealthy. That part will come, after you follow your dream. His candid look at how he failed as well as how he succeeded made the story realistic and believable. I enjoyed his narration and didn't stop listening until the end.

27 people found this helpful

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  • Dominic
  • 2011-08-28

Outstanding!

One of the best audiobooks I've listened to. Significant value in wisdom per minute.

8 people found this helpful

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  • Jay
  • 2011-07-05

Inspiring and enjoyable read!

Derek has a real knack for storytelling and a unique perspective. I've always enjoyed his blog, but spending an hour and a half with his writing gave me a much better feel for his approach and mojo and vibe. I really enjoyed it, particularly having it also be in his voice.

I particularly liked his take on trust. I've spent a lot of time thinking through issues like he bring up with his employees, although mostly I think about co-founders. But it's a similar thing. I really want to trust people as much as I can, I think it's empowering and leads to a great vibe. But you do also have to look out for yourself, because there are people out there who will just burn you.

5 people found this helpful

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  • Omar
  • 2012-12-21

Listened to it 3 times!

The headlines says it all, the book is too good and to the point that you will want to re-listen to it.

4 people found this helpful

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  • Gordon
  • 2011-10-20

Entertaining and well presented! A great read!

I loved this book and how it was presented. There was some great information and Derek makes it very clear how things worked or didn't. His honest approach but also entertaining approach made me want to read it again. This is one of those authors who I would follow and by every book he comes out with. I put him up in the SETH GODIN level and think he has alot to offer. Again, a fantastic read, very clear and easy to listen to. And I had a great laugh as well. He's pretty funny.

4 people found this helpful

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  • Jonathan Powers
  • 2015-09-03

Wonderful and refreshingly NEW advice...

... for entrepreneurs who are also creative artists. You can succeed without discarding your values!

3 people found this helpful

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  • Michael
  • 2011-11-13

Awsome, succinct - well worth it.

Heaps of takeaways, in an honest and humble performance.

A bit of an odd business success story, but a great listen nevertheless!

3 people found this helpful

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  • David
  • 2011-10-30

Not just for Entrepreneurs

The history of CD Baby is used to illustrate management points. Interesting history interspersed with management gems.

3 people found this helpful

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  • DS
  • 2013-03-19

THE BEST GUIDE TO ENTREPRENEURS

This is the best guide to being an entrepreneur that I've ever read. Loaded with great tales of mistakes made and always in the context of the over-riding vision of serving the customer.... and remembering that you are doing whatever in order to be happy. Great, short book.

2 people found this helpful

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  • Justice Campbell
  • 2018-02-03

Conceited, but somewhat helpful

The internet is used to create a niche monopoly business based on exclusive content allowing the owner to disregard most “standard business practices.”
Although delivered in a gloating and conceited tone of “I can ignore all ‘rules’ because I lucked into a rare internet monopoly”, there are some helpful nuggets of information.
The chief concept is “do it for the customer”, one of a couple available entrepreneurial approaches. Nothing new there - Walmart does it. Others focus on employees, see Richard Branson. The helpful parts are found in applying a stringent simple model to that end (customer focus of a stringent simple model - as advocated by Jim Collins in Good to Great). Also that a business must serve some public need - in this case, inexpensive sales of indie artists’ music. See also Jim Collins, Built to Last.
BUT, like Google, which outworked its way into a monopoly, or like Microsoft, whose central platform/idea became a standard and thus a monopoly, there are dangers in assuming that the methods used by a company in a monopolistic vacuum are sound advice for any entrepreneur other than one operating in such a vacuum.
Advice such as - we don’t need to obey or heed human resource employment law, incorporate to protect owner assets, or bring in venture capital to expand is “all well and good” until a lawsuit is filed against you or you find you’re no longer in a monopolist vacuum.

4 people found this helpful

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  • Diegocal
  • 2019-06-22

Absolutely genius!!

Derek is one of the very very few humans I know that has dared to explore is own individual way of doing business and things in general.
The book is filled with vulnerability, honestly and humanity.
Best ten euros spent in a while.