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Applied Empathy

Discovering the Tools to Remove Obstacles, Solve Problems, and Gain Perspective

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Applied Empathy

Written by: Michael Ventura
Narrated by: Michael Ventura
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About this listen

 Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares “how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center” (Arianna Huffington).

Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward.

Empathy is not about being nice. It’s not about pity or sympathy either. It’s about understanding—your consumers, your colleagues, and yourself—and it’s a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa’s design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). “The most neglected fact in business is we’re all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need” (Chip Conley, New York Times bestselling author of Emotional Equation).

For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today’s ever-evolving marketplace. If you want to connect to the people you work with, you have to understand them first. Creativity Entrepreneurship Management & Leadership Personal Development Small Business & Entrepreneurship Workplace & Organizational Behaviour Business Compassion Leadership Management
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Michael Ventura's ease of storytelling captures you right away. He highlights how integrating empathic practice can not only support interpersonal relationships, but also deliver success for brands looking to innovate and re-examine their status quo. His real-world stories and examples illustrate that the act of listening, understanding, and reflecting can have profound impact on how we navigate finding solutions. Applied Empathy offers a road map and clear tactics to lead by positive example and realize results you didn't know were possible. Highly recommended.

Must-read for navigating work/life in 2019

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