Get a free audiobook
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Categories: Business & Careers, Management & Leadership
People who bought this also bought...
-
Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Written by: Donald Miller, Dr. J.J. Peterson
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Length: 4 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
-
-
Nailed it again Miller!
- By Shamon Kureshi on 2020-03-20
-
Trillion Dollar Coach
- The Leadership Playbook of Silicon Valley's Bill Campbell
- Written by: Eric Schmidt, Jonathan Rosenberg, Alan Eagle
- Narrated by: Dan Woren
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt.
-
-
Disappointing
- By FB on 2019-05-23
-
The Effective Executive
- The Definitive Guide to Getting the Right Things Done
- Written by: Peter F. Drucker
- Narrated by: Jim Collins, Timothy Andrés Pabon
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
For decades, Peter F. Drucker was widely regarded as "the dean of this country's business and management philosophers" ( Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management - the executive. The measure of the executive, Drucker reminds us, is the ability to "get the right things done". This usually involves doing what other people have overlooked as well as avoiding what is unproductive.
-
-
Not exactly what a expected
- By Anonymous User on 2020-07-21
-
Crush It!
- Why NOW Is the Time to Cash In on Your Passion
- Written by: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 3 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.
-
-
Buy the new one
- By Marie on 2018-11-05
-
Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Written by: Claire Diaz-Ortiz, Donald Miller - foreword
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
-
-
It's a good one
- By Mr Harries on 2020-02-21
-
Indistractable
- How to Control Your Attention and Choose Your Life
- Written by: Nir Eyal, Julie Li
- Narrated by: Nir Eyal
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
-
-
Like medicine without the gross aftertaste
- By Amazon Customer on 2020-09-17
-
Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Written by: Donald Miller, Dr. J.J. Peterson
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Length: 4 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
-
-
Nailed it again Miller!
- By Shamon Kureshi on 2020-03-20
-
Trillion Dollar Coach
- The Leadership Playbook of Silicon Valley's Bill Campbell
- Written by: Eric Schmidt, Jonathan Rosenberg, Alan Eagle
- Narrated by: Dan Woren
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
The team behind How Google Works returns with management lessons from legendary coach and business executive Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value. Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt.
-
-
Disappointing
- By FB on 2019-05-23
-
The Effective Executive
- The Definitive Guide to Getting the Right Things Done
- Written by: Peter F. Drucker
- Narrated by: Jim Collins, Timothy Andrés Pabon
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
For decades, Peter F. Drucker was widely regarded as "the dean of this country's business and management philosophers" ( Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management - the executive. The measure of the executive, Drucker reminds us, is the ability to "get the right things done". This usually involves doing what other people have overlooked as well as avoiding what is unproductive.
-
-
Not exactly what a expected
- By Anonymous User on 2020-07-21
-
Crush It!
- Why NOW Is the Time to Cash In on Your Passion
- Written by: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 3 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.
-
-
Buy the new one
- By Marie on 2018-11-05
-
Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Written by: Claire Diaz-Ortiz, Donald Miller - foreword
- Narrated by: Jackie Dorman, Donald Miller - foreword
- Length: 4 hrs and 5 mins
- Unabridged
-
Overall
-
Performance
-
Story
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
-
-
It's a good one
- By Mr Harries on 2020-02-21
-
Indistractable
- How to Control Your Attention and Choose Your Life
- Written by: Nir Eyal, Julie Li
- Narrated by: Nir Eyal
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
-
-
Like medicine without the gross aftertaste
- By Amazon Customer on 2020-09-17
-
The Productivity Project
- Accomplishing More by Managing Your Time, Attention, and Energy
- Written by: Chris Bailey
- Narrated by: Chris Bailey
- Length: 8 hrs and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
Chris Bailey turned down lucrative job offers to pursue a lifelong dream - to spend a year performing a deep dive experiment into the pursuit of productivity, a subject he had been enamored with since he was a teenager. After obtaining his business degree, he created a blog to chronicle a year-long series of productivity experiments he conducted on himself, where he also continued his research and interviews with some of the world's foremost experts, from Charles Duhigg to David Allen.
-
-
Picked up some good tips
- By Amazon Customer on 2019-10-31
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Seth puts me to sleep
- By Andrew Cao on 2019-02-13
-
Limitless
- Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life
- Written by: Jim Kwik
- Narrated by: Jim Kwik
- Length: 12 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
JIM KWIK, the world's number one brain coach, has written the owner's manual for mental expansion and brain fitness. Limitless gives people the ability to accomplish more - more productivity, more transformation, more personal success and business achievement - by changing their Mindset, Motivation, and Methods.
-
-
Garbage.
- By Charleigh on 2020-10-24
-
The Power of Intention
- Learning to Co-Create Your World Your Way
- Written by: Dr. Wayne W. Dyer
- Narrated by: Dr. Wayne W. Dyer
- Length: 4 hrs and 27 mins
- Abridged
-
Overall
-
Performance
-
Story
Intention is generally viewed as a pit-bull kind of determination propelling one to succeed at all costs by never giving up on an inner picture. In this view, an attitude that combines hard work with an indefatigable drive toward excellence is the way to succeed. However, intention is viewed very differently in this audiobook.
-
-
Fantastic
- By Matt Desjardins on 2019-12-23
-
The First 90 Days, Updated and Expanded
- Proven Strategies for Getting Up to Speed Faster and Smarter
- Written by: Michael Watkins
- Narrated by: Grover Gardner
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
The world’s most trusted guide for leaders in transition. Transitions are a critical time for leaders. In fact, most agree that moving into a new role is the biggest challenge a manager will face. While transitions offer a chance to start fresh and make needed changes in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success.
-
-
Mainly for Senior Managers
- By Ryan Floyd on 2019-05-25
-
Ego Is the Enemy
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their images with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." (From the prologue)
-
-
An easy listening that makes some good points
- By Enrique on 2020-02-24
-
Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills
- Written by: Steven Novella, The Great Courses
- Narrated by: Steven Novella
- Length: 12 hrs and 39 mins
- Original Recording
-
Overall
-
Performance
-
Story
No skill is more important in today's world than being able to think about, understand, and act on information in an effective and responsible way. What's more, at no point in human history have we had access to so much information, with such relative ease, as we do in the 21st century. But because misinformation out there has increased as well, critical thinking is more important than ever. These 24 rewarding lectures equip you with the knowledge and techniques you need to become a savvier, sharper critical thinker in your professional and personal life.
-
-
Great book worth a listen but maybe I'm bias.
- By Martin on 2018-01-15
-
Exactly What to Say
- The Magic Words for Influence and Impact
- Written by: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
-
-
Straight to the point - no bs
- By ToyeLanre on 2018-11-09
-
Rewire
- Change Your Brain to Break Bad Habits, Overcome Addictions, Conquer Self-Destructive Behavior
- Written by: Richard O'Connor Ph.D.
- Narrated by: Fred Stella
- Length: 10 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
We humans tend to get in our own way time and time again - whether it comes to not speaking up for ourselves, going back to bad romantic partners, our umpteenth diet, or engaging in any of a range of bad habits we just can’t seem to shake. In Rewire, renowned psychotherapist Richard O’Connor, PhD, reveals why our bad habits die so hard. We have two brains - one a thoughtful, conscious, deliberative self, and the other an automatic self that does most of the work without our attention.
-
-
Very little, unclearly presented actionable advice
- By Elektra N. on 2018-11-21
-
Get Out of Your Own Way
- A Skeptic's Guide to Growth and Fulfillment
- Written by: Dave Hollis
- Narrated by: Dave Hollis, Rachel Hollis
- Length: 6 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
When a looming career funk, a growing drinking problem, and a challenging trek through therapy battered Dave Hollis, a Disney executive and father of four, he began to realize he was letting untruths about himself dictate his life. As he sank to the bottom of his valley, he had to make a choice. Would he push himself out of his comfort zone to become the best man he was capable of being, or would he play it safe and settle for mediocrity?
-
-
Lots of hot air
- By Alvaro Siza on 2020-07-26
-
Present over Perfect
- Leaving Behind Frantic for a Simpler, More Soulful Way of Living
- Written by: Shauna Niequist
- Narrated by: Shauna Niequist
- Length: 4 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this book, New York Times best-selling author Shauna Niequist invites you to consider the landscape of your own life, and what it might look like to leave behind the pressure to be perfect and begin the life-changing practice of simply being present, in the middle of the mess and the ordinariness of life. In Shauna's warm and vulnerable style, this collection of essays focuses on the most important transformation in her life, and maybe yours, too: leaving behind busyness and frantic living and rediscovering the person you were made to be.
-
-
VERY whimsical
- By kaleigh burnet on 2017-10-22
-
Tiny Habits
- The Small Changes That Change Everything
- Written by: BJ Fogg PhD
- Narrated by: BJ Fogg PhD
- Length: 11 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
The world’s leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of behavior design. Myth: It’s all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible.
-
-
Instant change is possible
- By James Meldrum on 2020-02-12
Publisher's Summary
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
More from the same
What listeners say about Building a StoryBrand
Reviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Amazon Customer
- 2019-11-03
great story. but many upsell
The theory seems sound and I like the process the book takes to talk about it, but there are a few flaws. There is an endless string of upsells to get even the most basic worksheet which is touted to be FREE many times in the book. These statements are either simply not true or they are made to be so difficult to locate as to be impossible. In the end it leaves a bad taste in one's mouth to find that the marketing is the same as any other guru touting their wares.
7 people found this helpful
-
Overall
-
Performance
-
Story
- Skch
- 2018-11-07
It feels like a sales pitch with a few good take away
There were a few good points that I got from it. But mostly having to listen to “your story brand brand book” again and again... it was like sitting through a time share presentation for a good vacation. Worth it but painfull
4 people found this helpful
-
Overall
-
Performance
-
Story
- Brian Middleton
- 2018-04-09
A giant ad for their product.
This book is mainly an advertisiement for their marketing product. Every other sentence mentions the title, making it relatively annoying. Marketing doesn't have to be annoying to customers.
9 people found this helpful
-
Overall
-
Performance
-
Story
- Samuel S
- 2019-12-10
Great concepts but too many sales plugs.
The reader is engaging and the concepts are great! But, I feel like he is trying to sell his products too much in the book. It's understandable why he does it but it takes away from the overall experience of the book.
3 people found this helpful
-
Overall
-
Performance
-
Story
- Anonymous User
- 2019-02-09
Brilliant
now in my 30th year of a custom fireplace co..large showroom ..custom wood shop. great easy to apply ideas . The way the story (no pun intended ) unfolds is easy to follow and apply to my co. I listened to it driving along with a small pocket audio recorder on my dash to record notes of my version of the ideas. its addictive. great work thanks .
3 people found this helpful
-
Overall
-
Performance
-
Story
- Fall7timesstandup8
- 2018-03-29
Clarify your message to increase sales
Great all around. Simple but effective strategies that has me rethinking my message. Great listen!
3 people found this helpful
-
Overall
-
Performance
-
Story
- Justin C.
- 2017-11-26
Thanks, Donald
I have always been facing the problem that this book promise to solve. Promise is kept.
4 people found this helpful
-
Overall
- Leonardo Coronel
- 2020-11-05
Gamechanger
If you're in the process of building your business, this is a definite must read.
1 person found this helpful
-
Overall
-
Performance
-
Story
- Elaine
- 2020-10-01
incredible
I really loved this book. if you have a business you must read this ! thank me later
1 person found this helpful
-
Overall
-
Performance
-
Story
- Tech Help Canada
- 2018-04-15
Excellent and practical ideas!
Building a brand story is a great book for online marketers. Can't believe I didn't read it sooner. If you're a copywriter or any kind of marketer, theirs something to gain from the concepts laid out in this audiobook. Cheers!
1 person found this helpful
-
Overall
-
Performance
-
Story
- GT
- 2020-01-25
Another empty self important marketing book
First, like most marketing books, this one spends a majority of its time on marketing itself to me. Dude, I have already bought the book. Im reading it right now. You can stop advertising. Just give me the content. Second, I was mildly surprised how the author doesnt apply his own principles in that marketing. The book’s method is the hero, praised over and over in a tone deaf way. Shouldnt, according to the book’s principles, I, the customer be the hero? Third, none of the actual content seems original and is just basic marketing know how presented in a new annoyingly unoriginal storyline. yoda and luke skywalker. barf. what a waste of time and money.
20 people found this helpful
-
Overall
-
Performance
-
Story
- ManBearPig
- 2017-12-06
Starts to Feel Like One Big Ad for Authors Product
They push their product way too hard on this. Started to get really annoying by the end
153 people found this helpful
-
Overall
-
Performance
-
Story
- Tyson
- 2018-01-29
Have you heard of the SB7 Framework?
If not, you will. This book is one long, drawn out pitch after another ...over and over and over- even his ‘case study’ references are a thinly veiled side pitch for his courses, website, and other assorted nonsense. A total waste of $18
211 people found this helpful
-
Overall
-
Performance
-
Story
- Layne
- 2017-11-14
Literally changed my life overnight.
I've been running a business for the last 10 months and I've had less-than-stellar results. My entire business had been built on referrals up until this point. I had not been able to capture leads using actual marketing techniques, and I'm a marketer for god sakes! I just didn't seem to be connecting with my audience with my marketing. A friend told me about this book in very brief description, and something drove me to go out and get it. So I did that very night and I had torn through it by the next morning. I was finished with it by lunch time and I went home to write an email to a group I've been emailing for months now to no avail. I sent the email by 3 p.m. and by the time I woke up at 8 a.m. the next morning I had three people on my schedule. That evening I spoke to a client and negotiated a five-figure deal which I officially closed 2 Days Later. I was at the point of being completely penniless and this book changed everything. If you're a marketer this is an absolute must read. If you're a business owner and need to Market your business this is an absolute must-read.
144 people found this helpful
-
Overall
-
Performance
-
Story
- Carson Swisher
- 2017-10-25
Every entrepreneur should read or listen to this book.
This book is so rich on content I need to give it another listen. The basics of the book are clarifying your message and making your customer the hero of the story. Miller goes into detail and lays out the framework and gives plenty of real life examples. This is an invaluable business/marketing/branding book.
45 people found this helpful
-
Overall
-
Performance
-
Story
- Brion Daugherty
- 2017-10-13
If you create things--products, books, sermons, podcasts--this book will help you do it better.
After this book, I am rethinking my messaging on all my projects--both personal and business. Seriously. It's that good.
47 people found this helpful
-
Overall
-
Performance
-
Story
- Sheldon Z.
- 2018-01-31
It is OK.
Would you try another book from Donald Miller and/or Donald Miller?
I don't think I would.
Would you be willing to try another book from Donald Miller? Why or why not?
As someone who says he has written multiple books and now has written one on telling stories, you'd think that he could write one that could hold your attention and keep you interested. Not so much in this case.
What did you like about the performance? What did you dislike?
While the reader did an OK job, he lacked the enthusiasm that you often get from books read by the author. Sometimes, it is better to have someone else read the book.
Was Building a StoryBrand worth the listening time?
No, I don't think it was worth the time. The first four chapters of the book consisted of the author providing some high-level information as a thinly veiled attempt to promote his website. From a guy that is writing a book on how to market your brand, I expected to get some value that would hold me in the book. This didn't have it.
73 people found this helpful
-
Overall
-
Performance
-
Story
- Amazon Customer
- 2017-10-12
Clear Message About Clear Messaging
Brilliant work. Succinct, straightforward writing, and most of all effective in achieving results. With his proven track record of success, Don gives candid insight that is sure to help any person who communicates messages (which is all of us). Highly recommend.
17 people found this helpful
-
Overall
-
Performance
-
Story
- Kindle Customer
- 2019-07-22
self promotion of authors business
the book starts well with some good suggestions on marketing but quickly becomes a tool to sell their online and other marketing products. haven't seen any book do it so blantantly. will not recommend this book
4 people found this helpful
-
Overall
-
Performance
-
Story
- Neil C.
- 2019-05-24
Great book!
Wow, this was the best book I've read in the last 20 business books. Excited to get started branding my company.
4 people found this helpful
-
Overall
-
Performance
-
Story
- Willem Hartman
- 2020-09-14
Where’s the story ?
Imagine a book is that it’s all about telling a gripping story so people become returning clients. A perfect roadmap so you may catch clients’ attention and keep them interested. Is it this book ? I bought it thinking : yeah storytelling, I’ve always believed in that. My experience : it starts off promising, I tend to agree to the general ideas and method. And I’m learning some new things. And then it becomes noise.... Halfway the book I thought, what did I just read ? What’s this book about the importance of storytelling that can’t tell a story ? A book that’s about grabbing attention that escapes my attention. I can’t focus on it! There’s no gripping story in this book about how to tell a gripping story. All in all I agree to the outline, to the method, but the book itself doesn’t deliver. Not for me. But of course, it’s all rather personal. I hope other people got something for their money.
-
Overall
-
Performance
-
Story
- Client d'Amazon
- 2018-09-10
Très intéressant, pratique et concret
Le livre vient avec un accès à une plateforme web pour mettre en application directe tout ce que le livre nous apprend. C’est très concret, va droit au but