Listen free for 30 days

  • Blue Ocean Strategy

  • How to Create Uncontested Market Space and Make Competition Irrelevant
  • Written by: W. Chan Kim, Renee Mauborgne
  • Narrated by: Grover Gardner
  • Length: 6 hrs and 27 mins
  • 4.5 out of 5 stars (173 ratings)

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
Blue Ocean Strategy cover art

Blue Ocean Strategy

Written by: W. Chan Kim, Renee Mauborgne
Narrated by: Grover Gardner
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $27.82

Buy Now for $27.82

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.

In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.

Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

  • Reconstruct market boundaries
  • Focus on the big picture
  • Reach beyond existing demand
  • Get the strategic sequence right
  • Overcome organizational hurdles
  • Build execution into strategy
  • ©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp

    What the critics say

    "Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)

    What listeners say about Blue Ocean Strategy

    Average Customer Ratings
    Overall
    • 4.5 out of 5 stars
    • 5 Stars
      106
    • 4 Stars
      48
    • 3 Stars
      13
    • 2 Stars
      6
    • 1 Stars
      0
    Performance
    • 4.5 out of 5 stars
    • 5 Stars
      79
    • 4 Stars
      35
    • 3 Stars
      19
    • 2 Stars
      5
    • 1 Stars
      1
    Story
    • 4.5 out of 5 stars
    • 5 Stars
      86
    • 4 Stars
      33
    • 3 Stars
      16
    • 2 Stars
      3
    • 1 Stars
      0

    Reviews - Please select the tabs below to change the source of reviews.

    Sort by:
    Filter by:
    • Overall
      5 out of 5 stars
    • Performance
      5 out of 5 stars
    • Story
      5 out of 5 stars

    very thought provoking !!

    this was a very thought provoking book that I will certainly be buying for a few colleagues. blue oceans are the way to go !!

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!

    • Overall
      4 out of 5 stars
    • Performance
      4 out of 5 stars
    • Story
      3 out of 5 stars

    Worth the read but seems a bit out dated

    Definitely worth listening to or reading for medium and big business owners. Not any huge takeaways for small business owners or the general public

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!

    • Overall
      5 out of 5 stars
    • Performance
      5 out of 5 stars
    • Story
      5 out of 5 stars

    Adding value is the key!

    This book emphasizes on the value . This way you don't need to be worried about the competition.

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!

    • Overall
      4 out of 5 stars
    • Performance
      4 out of 5 stars
    • Story
      4 out of 5 stars

    Not so relatable

    Don't get me wrong, I ALWAYS FINISH my books. However, this one was a little challenging to listen to. You get the point from the beginning of the book, the rest are mostly examples. I zoned out many times but I didn't skip chapters in case I missed any important points that I wanted/didn't know. It's worth a read, but not on top of the list.

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!

    1 person found this helpful

    • Overall
      5 out of 5 stars
    • Performance
      5 out of 5 stars
    • Story
      5 out of 5 stars

    Make the competition irrelevant

    I own a small business in the process of massive scaling; this book completely changed our approach. It was full of actionable steps to stop competing head to head with you competitors in the market place and start building your own unique market.

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!

    4 people found this helpful

    • Overall
      5 out of 5 stars
    • Performance
      4 out of 5 stars
    • Story
      5 out of 5 stars

    Business Owner - Makes you think

    Being a business owner myself, it helped me understand our value and our Blue Ocean success.

    Now that our business is maturing, the author helped me better understand and prepare for possible threats and ensure to reflect on possible opportunities for the future.

    I highly recommend this book to all business owners.

    *Negative reviewers of this book seemed to expect the author to spoon feed them a business model.

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!

    1 person found this helpful

    • Overall
      5 out of 5 stars
    • Performance
      5 out of 5 stars
    • Story
      5 out of 5 stars

    Learned a lot! Definitely recommend! 👌 💯

    Definitely recommend, learned alot of things that I will be applying to my business and life going forward!

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!

    • Overall
      4 out of 5 stars
    • Performance
      5 out of 5 stars
    • Story
      5 out of 5 stars

    Lots to think about

    The concept in this book gives us lots to think about and has plenty of anecdotes.

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!

    • Overall
      5 out of 5 stars
    • Performance
      5 out of 5 stars
    • Story
      5 out of 5 stars

    Excellent and inspiring content. Great value.

    Loved it. Easy to follow. Stretching the mind to think outside the box and encourages strategic innovative applications in business across industries. A must read for any business that wants to stay relevant.

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!

    • Overall
      4 out of 5 stars
    • Performance
      3 out of 5 stars
    • Story
      4 out of 5 stars

    strategies are great but speaker is boring 😑

    Speaker is so boring better to read the book. I struggled to complete audio book.

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!