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  • The Four

  • The Hidden DNA of Amazon, Apple, Facebook, and Google
  • Written by: Scott Galloway
  • Narrated by: Jonathan Todd Ross
  • Length: 8 hrs and 32 mins
  • 4.5 out of 5 stars (244 ratings)

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The Four cover art

The Four

Written by: Scott Galloway
Narrated by: Jonathan Todd Ross
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Publisher's Summary

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet.

Just about everyone thinks they know how they got there.

Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

©2017 Scott Galloway (P)2017 Penguin Audio

What the critics say

“Galloway takes the reader through a refreshingly clear-eyed look at the nature of dominance at Amazon.com Inc., Apple Inc., Facebook Inc. and Google. He is interested in how these companies become more valuable with use instead of less, how they benefit from low cost of capital and the implications for things [that] could further strengthen their dominance.” (Brad Stone, Bloomberg Technology)
 

“As the power of technology’s biggest companies comes under more scrutiny, NYU business professor Galloway reveals how Amazon, Apple, Facebook, and Google built massive empires.” (Publishers Weekly, The Top 10 Business Books of Fall 2017)

“Scott Galloway is honest, outrageous, and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently.” (Calvin McDonald, CEO of Sephora)

What listeners say about The Four

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the worst book I have ever read/heard

this book offers nothing to the reader, it is a huge rant on everything in the world seems like the author was really depressed in life. he is a renowned business professor but this book sucks. also the reader feels like he is half ready to roll over overall this book is one of the worst things I have read in a long time !! I left listening to it mid way could not continue till the end

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Unsettling

Non bias, unsettling truth about the companies that surround our current lives and careers. Will share with my team and colleagues.

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excellent insights on the bleeding edge

a flurry of facts. I would have liked to hear more about how cryptocurrency and Smart Contacts could affect the four.

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Excellent book

Scott Galloway holds a magnifying glass on the ‘four horsemen’ who are often revered because of their astounding business success. This books answers the question ‘at what cost’ and critically looks at their journeys to dominance and success. He looks at the distribution of wealth among few lords and numerous serifs. He also offers tips for building your own career and wealth. It was interesting to see how the four and a number of other businesses mentioned in the book are household names and form part of our daily lives. Great candid analysis sprinkled with humour!

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Thank you!!!

Thank you for writing this book!!! And, thank you for making it available on Audible. Thank you

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Amazing Insight

Incredible!

One of the few books that make me say “I wish I had read it when it was first released”.

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A balanced essay on a corporate global reach

Great introduction to the ever-changing digital landscape and how it creeps into our lives. There is just no escaping their influence.

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Good Read

this is a really good read if you want to get a handle on these companies and where they are going in the next little while. For useful information if you considering investing in these companies.

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Needs to be updated

Older audio book. Needs to be updated please. Good book otherwise. Good info and quick read

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Excellent Audio Book

The author does a great job explaining “The Four” and the race they are in for World domination. I greatly appreciated the tactics, techniques and manner in which they have reached these heights in business, even if some of them are far more cut throat than I would ever want to employ in my own startup. Overall a great book, highly recommended.

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